Blush

BLUSH MAKEUP: INSTANT FLUSH, LASTING GLOW

Are you obsessed with that flushed, after-workout glow, or those naturally pink, wind-chilled cheeks? (Who isn’t?!) But you don’t need to hit the gym or let the wind whip through your hair just to achieve that signature look. That’s what face blush is for.

PICK YOUR BLUSH SHADE AND YOUR FINISH: LIQUID AND POWDER BLUSH PRODUCTS

Peach, mango, berry—no, this isn’t the ingredient list for a mouthwatering fruit salad, it’s a sampling of our wide range of blush colors. From the lightest baby pink to a deep raspberry or rosy mocha, we have a cheek shade fit for every preference and complexion.

And color isn’t your only option. We have two beloved cheek blush makeup collections: powder blush and liquid cheek stains (which double as lip tints, BTW).

Let’s start with the power of powder. These pressed powder blushes deserve plenty of love for how often you’ll be reaching for them. Their silky-soft powder formula feels positively weightless on the skin. Build and blend the color seamlessly for an airbrushed finish fit for a Hollywood red carpet. Or the office. Or a night out (or on the couch).

Prefer a sheer, natural glow you can dot on and go? Try our bestselling* Benetint rose-tinted lip & cheek stain or any number of vibrant cheek stains—red, pink, mango… you get the picture. This longwearing liquid blush is smudge- and transfer-proof (and did we mention it doubles as a non-drying lip tint?! Sorry not sorry, it’s worth repeating.)

APPLYING BLUSH: THE BASICS (PLUS THE EXTRAS)

Whether you’re sweeping on a powder or dotting on a tint, applying blush doesn’t have to be an exact science. Face color is all about experimentation and playing around with color, so don’t be afraid to explore!

But here’s a few quick tips for applying blush.

If you’re applying a powder, start by pulling out a fluffy brush like our Multitasking Cheek Brush retractable blush, bronzer, & highlighter brush.

1. Swirl brush in blush and sweep onto cheeks.
2. Blend into your bare skin or on top of foundation.
3. Build as desired!

If you’re applying tint, you can put away the brush (for now!).

1. Dot onto cheeks and blend in quickly.
2. Keep layering to deepen color.

Bonus! Glide across lips for a natural-looking flush of color.

As for where to pop your blush, our favorite tip? Smile big! It’ll be easier to focus on the apples of your cheeks. Then, if you’re into the sunburn blush trend, add a bit across the bridge of your nose.

Don’t get us wrong—blush looks totally stunning on its own. But if you want to take your routine one step further, try combining blush and highlighter (our Glow-La-La velvet gleam highlighter does the trick) for a shimmery blush look. From there, a little bronzer and brow makeup go a long way.

Choose from our award-winning, bestselling* Hoola powder bronzer or the Hoola Wave Cream bronzing balm. Brush and blend under your blushed cheeks and around the jaw, temples, and sides of the nose for natural definition and sun-kissed warmth.

For on-point brows, reach for the Precisely, My Brow Pencil ultra-fine brow-defining pencil. A few flicks of this 1.5 mm-tipped pencil create natural, hair-like strokes for effortlessly defined brows that’ll make anyone blush. (Or are they simply sporting Shellie seashell-pink blush? Say that five times fast!)

BLUSH MAKEUP: MATCH YOUR INNER GLOW

Ready to meet your new blush bestie? We have the best blush for fair or pale skin (something soft like our golden peach blush Peachin’, or the refreshing liquid pink lemonade shade Playtint), the best blush color for olive skin (we like a warm rose blush like pomegranate Pompom or desert rose liquid blush Floratint), and the best blush for cool undertones (like our light, baby pink powder blush Dandelion or dewy liquid blush Benetint in raspberry red—just trust us, it works).

From Terra, our golden brick red cheek makeup, and Butterfly, our warm orange blush, to Crystah, our sweet strawberry blush, we definitely have a good blush palette to match your face’s unique complexion and color palette.

Shop our blush cosmetics collection and discover the color that makes your cheeks happy. Remember, the right blush brings out the best in you: your warmth and your infectious inner glow.

Oops—did we make you blush now? Good. That’s kind of our goal.


*Source: Benefit Cosmetics, based on units sold globally of Hoola product, 2023 - 2024.