Model
Model

Lash Call!

Meet a mascara for every lash look. Hey, they don’t call us the #1 prestige mascara brand* in the US, UK & Canada for nothin’!

SHOP LASHES
IT DOESN'T GET BETTER THAN THIS

UPGRADE TO LASH CLASS

Model

Innovation Nation

Multitasking formulas, custom brushes...we spend up to 4 years (!) developing each mascara.

Model

All We Do Is Win

Our mascaras have scored awards from Allure US, Harper's Bazaar UK, Vogue India, and more.

Model

So. Many. Mascaras.

Volumizing, curling, lengthening, fanning...one Benefit mascara is sold every 3 seconds**. 

Brush With Greatness
SHOP NOW

Big Slimpact! brush coats lashes 360° with BANGin’ volume.

BADgal BANG! Mascara

Full-flex Fiber Brush with 40-degree custom curve fans out lashes.

Fan Fest Mascara

Hook ‘n’ Roll brush separates & lifts for super-curled lashes.

Roller Lash Mascara

Custom domed-tip brush visibly lengthens & lifts lashes.

They're Real! Mascara
SHOP NOW

#1 PRESTIGE MASCARA BRAND IN US, UK & CANADA 

BADgal BANG!

Bestseller For a Reason

BADgal BANG!

You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours***. So BAD. So good.

GET IT NOW

Hey, Curlfriend

Roller Lash super-curling mascara curves and lifts lashes sky-high for that "I slept 8 hours" look. Bye lash curler, see ya never.

GET IT NOW
Roller Lash Mascara
Circle dots

Lashes, Meet Your Match

Volumizing
Model

Coat lashes 360° with a volumizing formula for an intense lash look.

Shop BADgal BANG!
null

BADgal BANG!

BIGGER, BADDER volumizing mascara

$29.00
Fanning
Model

Fan out lashes side-to-side for an instant eye-opening effect.

Shop Fan Fest
null

Fan Fest

Fanning & volumizing mascara

$29.00
Curling
Model

Hook lashes at the root & curl 'em UP for a lifted, wide-awake effect.

Shop Roller Lash
null

Roller Lash

Super-curling & lifting mascara

$29.00
Lengthening
Model

Separate and define lashes for dramatic length and visible lift.

Shop They’re Real
null

They're Real!

Beyond mascara

$29.00
Extreme Lengthening
Model

Lay on a magnetically charged mascara for lashes that look 40% longer than bare lashes***.

Shop They’re Real! Magnet
null

They’re Real! Magnet

Powerful lifting & lengthening mascara

$29.00

“...I actually threw away my curler because of Roller Lash!…”

-Alex

*Source: The NPD Group, Inc./ BeautyTrends®, US, UK, Canada Prestige Beauty Total Department Specialty, Makeup Dollar Sales, January 2022 – December 2022

**Source: Global Internal Benefit Sales, Jan-Dec 2022

***Instrumental test on 21 women