Bestseller For a Reason
BADgal BANG!
You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! So BAD. So good.
Lash Call!
Meet a mascara for every lash look. Volume, length, lift—whatever your lashes need, we’ve got it.
IT DOESN'T GET BETTER THAN THIS
UPGRADE TO LASH CLASS
Innovation Nation
Multitasking formulas, custom brushes...we spend up to 4 years (!) developing each mascara.
All We Do Is Win
Our mascaras have scored awards from Allure US, Harper's Bazaar UK, Vogue India, and more.
So. Many. Mascaras.
Volumizing, curling, lengthening, fanning...one Benefit mascara is sold every 4 seconds globally**.
Brush With Greatness
SHOP NOWDouble Trouble Hybrid Brush with fiber bristles on one side & fine-tooth comb on the other.
Big Slimpact! brush coats lashes 360° with BANGin’ volume.
Full-flex Fiber Brush with 40-degree custom curve fans out lashes.
Custom domed-tip brush visibly lengthens & lifts lashes.
#1 PRESTIGE MASCARA BRAND IN UK & CANADA.
Hey, Curlfriend
Roller Lash super-curling mascara curves and lifts lashes sky-high for that "I slept 8 hours" look. Bye lash curler, see ya never.
Lashes, Meet Your Match
Get big, bouncy volume, AKA lashes that look full, fluffy & lifted.
Shop BADgal Bounce
BADgal Bounce
8.5 g Net wt. 0.3 oz.
FULLER, FLUFFIER volumizing mascara
$29.00
Coat lashes 360° with a volumizing formula for an intense lash look.
Shop BADgal BANG!
BADgal BANG!
8.5 g Net wt. 0.3 oz.
BIGGER, BADDER volumizing mascara
$29.00
Fan out lashes side-to-side for an instant eye-opening effect.
Shop Fan Fest
Fan Fest
8.5 g Net wt. 0.3 oz
Fanning & volumizing mascara
$29.00
Separate and define lashes for dramatic length and visible lift.
Shop They’re Real
They're Real!
8.5 g Net wt. 0.3 oz.
Beyond mascara
$29.00
Lay on a magnetically charged mascara for lashes that look 40% longer than bare lashes***.
Shop They’re Real! Magnet
They’re Real! Magnet
9.0 g Net wt. 0.32 oz.
Powerful lifting & lengthening mascara
$29.00
“...I actually threw away my curler because of Roller Lash!…”
-Alex
OKAY, TIME TO SHOP YET?
Meet Our Lash Bestsellers
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
Fanning & volumizing mascara
Fanning & volumizing mascara
Super-curling & lifting mascara
Super-curling & lifting mascara
Beyond mascara
Beyond mascara
Powerful lifting & lengthening mascara
Powerful lifting & lengthening mascara
Waterproof volumizing mascara
Waterproof volumizing mascara
*Benefit Cosmetics, based on units sold globally of Benefit mascara products, individually and in promotional or value sets, Jan-Dec 2025