Best seller
DID YA KNOW?
One Benefit Cosmetics mascara is sold every 3 seconds.***
Before
Beyond-Real Results
HOT TIP
Use the detailer tip on your lower lashes to separate & define even the tiniest lashes.
They're Real! Beyond mascara
Beyond mascara
$29.00
Select a Shade:
Shade:
Black
Get free shipping when you spend $50 or more. No code required. *
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Volumizing
Flake-free
Longwear
Curling
Lengthening
Smudge-proof
TELL ME MORE
Bigfoot. Unicorns. A mascara so magical it makes your lashes look fake. We used to consider these the stuff of legend—until now (on the mascara front, that is… sorry, Bigfoot hunters!). If you want to spark speculation yourself, swipe on They’re Real! lengthening mascara for lashes they’ll need to see to believe. Good thing they have 36 hours* to spot this lash-separating, curling, and volumizing formula in the wild. *instrumental test on 27 participants***Source: Global Internal Benefit Sales, Jan.-Dec. 2022
WHAT'S IN IT
AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, PROPANEDIOL, GLYCERYL STEARATE, POLYBUTENE, VP/EICOSENE COPOLYMER, STEARETH-21, COPERNICIA CERIFERA (CARNAUBA) WAX, PALMITIC ACID, STEARIC ACID, PHENOXYETHANOL, STEARETH-2, SILICA, AMINOMETHYL PROPANEDIOL, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, SODIUM LAURETH-12 SULFATE, HYDROXYETHYLCELLULOSE, KAOLIN, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, AMMONIUM HYDROXIDE, SERICIN, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60, SODIUM HYALURONATE, CITRIC ACID, POTASSIUM SORBATE. [+/- CI 77499 (IRON OXIDES), CI 77007 (ULTRAMARINES)] N° 16510 PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
TRIED & TESTED
- 36-hour* longwear
- Water-resistant & Sweatproof
- 93% saw dramatic length**
- 95% saw visible lift**
Precisely, My Brow Pencil
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GET IT ON
Hold the wand horizontally. Wiggle upward, side to side & base to tips.
Turn the wand vertically. Stroke upward to curl and separate.
UNBELIEVABLY LONG LASHES •
They're Real!
The Good Stuff
SPEAKING OF...
Get the Look
Smoothing face primer to minimize the look of pores
Ultra-fine brow defining pencil
Cakeless concealer
Brow-volumizing fiber gel
Golden orange blush
Mango-tinted lip & cheek stain
FREQUENTLY ASKED QUESTIONS
Your Questions Answered
What does They’re Real! lengthening mascara do?
If you’re looking for a mascara that makes your eyelashes longer—think beyond belief long—They’re Real! is it. This longwearing & lengthening eyelash mascara gives dramatic length and noticeable lift with a flake-free, smudge-proof formula.
*instrumental test on 27 participants
How do I apply They’re Real! lengthening mascara for maximum length?
The magic is in the custom domed-tip brush. Hold it horizontally and wiggle it all along your lashes, then turn it vertically and stroke lashes upward to curl and separate.
How long does They’re Real! last?
Whether you’re taking a red eye and heading straight into an all-day meeting or planning a non-stop birthday-weekend bash, They’re Real! beyond mascara lasts up to 36 hours.*
*instrumental test on 27 participants
What pairs well with They’re Real! Benefit’s lengthening mascara?
Draw extra attention to those lovely long lashes and your gorgeous eyes with brow makeup, (if eyes are the windows of the soul, brows are the curtains!).
Effortlessly define your brows from tip to tail using a fill & fluff duo like our Precisely, My Brow Pencil ultra-fine brow defining pencil and Fluff Up Brow Wax flexible brow-texturizing wax.