Bold is Beautiful

Your Wax Gives Back

Book your next brow wax in June, and $5 will be donated to charities empowering women and girls through our Bold is Beautiful program!

BOOK A SERVICE

BOLD IS BEAUTIFUL.  

MEET OUR BOLD IS BEAUTIFUL PARTNERS

Step Up

Step Up is a mentorship nonprofit providing the structure for girls (and those who identify with girlhood) to define their ideal destination and get there – wherever that destination may be.

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Charity partner

MEET OUR BOLD IS BEAUTIFUL PARTNERS

Planned Parenthood

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people. Planned Parenthood organizations serve all patients with care and compassion, with respect, and without judgment, striving to create equitable access to health care.

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Charity partner

YOUR BROWS. OUR OBSESSION.  

Benefit has always believed that beauty runs deeper than the surface and has spent decades helping women look and feel their best. In 2015,  we started the Bold is Beautiful Project, which partners with charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.

The Bold Is Beautiful Journey

Benefit has always believed that beauty runs deeper than the surface.


In 2015, we decided to go beyond the beauty counter and effect real change. Through our Bold is Beautiful program, brow waxes in June support charities that empower women & girls with access to health, education, and financial self-sufficiency. Together, we've raised over $28.4 million (and counting!).

Brows That Give & Give Back

At Benefit, we're raising more than brows in June! Every brow wax supports charities that empower women & girls.

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Benefit has always believed that beauty runs deeper than the surface and has spent decades helping women look and feel their best. In 2015,  we started the Bold is Beautiful Project, which partners with charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.