DID YA KNOW?
Pair with Roller Liner eyeliner to line and define your eyes.
Before
Hey, Curl
HOT TIP
Layer with BADgal BANG! mascara to add volume to your curl.
Roller Lash Curling Mascara Super-curling & lifting mascara
Super-curling & lifting mascara
$29.00
Select a Shade:
Shade:
Black
Get free shipping when you spend $50 or more. No code required. *
GET THE SCOOP
Water-resistant
Flake-free
Clump-free
Longwear
Curling
Lengthening
Buildable
TELL ME MORE
A Benefit classic, this long-lasting and water-resistant curling & lengthening mascara keeps lashes curled UP all day. The custom designed Hook ‘n' Roll™ brush, inspired by hair rollers, catches, separates, and lifts every lash for a defined, clump-free curl and a natural-looking, eyes- wide-open look. Plus, the comfortable, buildable formula resists tears, sweat & humidity. Say buh-bye to eyelash curlers, and hellooo to Roller Lash.
- A curling & lifting mascara that lasts 12 hours*
- Water-resistant, sweatproof & humidity-proof
- Does not smudge, flake, clump, or smear
- Easy to remove
- Best For: Straight & downward-facing lashes, or lashes that need lift and curl
- Ophthalmologist-tested and suitable for sensitive eyes & contact lens wearers
*instrumental test on 27 participants
WHAT'S IN IT
- Provitamin B5 conditions for healthier-looking lashes
AQUA (WATER), PARAFFIN, POLYBUTENE, CERA ALBA (BEESWAX), BIS-DIGLYCERYL POLYACYLADIPATE-2, PALMITIC ACID, STEARIC ACID, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX), AMINOMETHYL PROPANEDIOL, 1,2-HEXANEDIOL, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), CAPRYLYL GLYCOL, SILICA, HYDROXYETHYLCELLULOSE, PANTHENOL, BUTYLENE GLYCOL, HYDROXYACETOPHENONE, CHLORPHENESIN, PENTYLENE GLYCOL, ALGIN, SERINE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/- CI 77499 (IRON OXIDES)].
PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
TRIED & TESTED
- 97% said it gives a long-lasting curl**
- 96% said it visibly lifts lashes**
- 99% said eyes look more wide open**
*Instrumental test on 27 participants
**Self-evaluation by 117 participants after 1 week
We’re approved by Cruelty Free International.
The Cruelty Free International Approval Programme is the most rigorous, science-backed and independently verified global cruelty-free assurance programme.
Gimme Brow+ Brow-volumizing fiber gel
SHOP GIMME BROW
GET IT ON
Wiggle wand from base to tips of lashes across the entire lash line.
Repeat across the entire lash line.
SUPER-CURLED LASHES •
Roller Lash
The Good Stuff
SPEAKING OF...
Get the Look
Microfine detailing brow pencil
Microfine detailing brow pencil
Full-pigment sculpting brow wax
Full-pigment sculpting brow wax
24-hour invisible shaping & setting gel for brows
24-hour invisible shaping & setting gel for brows
True matte liquid eyeliner
True matte liquid eyeliner
Rosy bronze blush
Rosy bronze blush
Pink lemonade-tinted lip and cheek stain
Pink lemonade-tinted lip and cheek stain
FREQUENTLY ASKED QUESTIONS
Your Questions Answered
What does curling mascara do?
Curling mascaras lift and angle lashes for a noticeable curling effect – no need for lash curlers.
How do I apply Roller Lash mascara and how is the brush different than other mascaras?
Wiggle the brush from the base to tips of lashes and repeat until your entire lash line is curled. The uniquely designed Hook ‘n’ Roll™ brush, inspired by hair rollers, catches or “hooks” onto each lash to separate, lift, and curl.
Does Roller Lash mascara make eyes look more wide open?
Yes, in a consumer study, 99% of participants said Roller Lash mascara made their eyes look more wide open.
*self-evaluation by 117 participants after 1 week
Is Roller Lash mascara suitable for straight or stubborn lashes?
Yes, Roller Lash mascara is the ideal mascara for straight, downward-facing, or stubborn lashes that need curl and lift.
What are the key ingredients in Roller Lash mascara?
Roller Lash mascara contains Provitamin B5 that conditions for healthier-looking lashes
How long does Roller Lash mascara last?
Roller Lash mascara lasts 12 hours*.
*instrumental test on 27 participants
Is Roller Lash mascara water-resistant?
Yes, Roller Lash mascara is water-resistant, meaning it resists water, tears, sweat, and humidity.
Does Roller Lash mascara help lashes stay curled?
Yes, Roller Lash mascara sets lashes with a long-lasting, 12-hour curl*. In a consumer study, 97% of participants said it gives a long-lasting curl**.
*instrumental test on 27 participants
**self-evaluation by 117 participants after 1 week
Does Roller Lash mascara lift lashes?
Yes, Roller Lash mascara visibly lifts lashes. In a consumer study, 96% said it visibly lifts lashes.
**self-evaluation by 117 participants after 1 week
What is the difference between Roller Lash mascara and They’re Real! Mascara?
Roller Lash mascara is primarily a curling mascara that keeps lashes curled for 12 hours* while They’re Real! is a lengthening mascara with 36-hour longwear**.
*instrumental test on 27 participants
**instrumental test on 27 participants
Is Roller Lash easy to remove?
Yes, Roller Lash mascara is easy to remove with your regular makeup cleanser. Try using our favorite remover, The POREfessional Get Unblocked makeup-removing cleansing oil.