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Lash Call!

Meet a mascara for every lash look. Hey, they don’t call us the #1 prestige mascara brand* in the US, UK & Canada for nothin’!

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IT DOESN'T GET BETTER THAN THIS

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Innovation Nation

Multitasking formulas, custom brushes...we spend up to 4 years (!) developing each mascara.

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All We Do Is Win

Our mascaras have scored awards from Allure US, Harper's Bazaar UK, Vogue India, and more.

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So. Many. Mascaras.

Volumizing, curling, lengthening, fanning...one Benefit mascara is sold every 3 seconds**. 

Brush With Greatness
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Big Slimpact! brush coats lashes 360° with BANGin’ volume.

BADgal BANG! Mascara

Full-flex Fiber Brush with 40-degree custom curve fans out lashes.

Fan Fest Mascara

Hook ‘n’ Roll brush separates & lifts for super-curled lashes.

Roller Lash Mascara

Custom domed-tip brush visibly lengthens & lifts lashes.

They're Real! Mascara
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#1 PRESTIGE MASCARA BRAND IN US, UK & CANADA 

BADgal BANG!

Bestseller For a Reason

BADgal BANG!

You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours***. So BAD. So good.

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Hey, Curlfriend

Roller Lash super-curling mascara curves and lifts lashes sky-high for that "I slept 8 hours" look. Bye lash curler, see ya never.

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Roller Lash Mascara
Circle dots

Lashes, Meet Your Match

Volumizing
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Coat lashes 360° with a volumizing formula for an intense lash look.

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BADgal BANG! Volumizing Mascara

BIGGER, BADDER volumizing mascara

£27.00
Fanning
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Fan out lashes side-to-side for an instant eye-opening effect.

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Fan Fest Fanning Volumising Mascara

Fanning & volumising mascara

£27.00
Curling
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Hook lashes at the root & curl 'em UP for a lifted, wide-awake effect.

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Roller Lash Curling Mascara

Super-curling & lifting mascara

£27.00
Lengthening
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Separate and define lashes for dramatic length and visible lift.

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They're Real! Lengthening Mascara

Beyond mascara

£27.00
Extreme Lengthening
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Lay on a magnetically charged mascara for lashes that look 40% longer than bare lashes***.

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They're Real! Magnet Extreme Lengthening Mascara

Powerful lifting & lengthening mascara

Price reduced from £27.00 to £18.50

“...I actually threw away my curler because of Roller Lash!…”

-Alex

*Source: The NPD Group, Inc./ BeautyTrends®, US, UK, Canada Prestige Beauty Total Department Specialty, Makeup Dollar Sales, January 2022 – December 2022

**Source: Global Internal Benefit Sales, Jan-Dec 2022

***Instrumental test on 21 women