Meet a mascara for every lash look. Hey, they don’t call us the #1 prestige mascara brand* in the US, UK & Canada for nothin’!
Multitasking formulas, custom brushes...we spend up to 4 years (!) developing each mascara.
Our mascaras have scored awards from Allure US, Harper's Bazaar UK, Vogue India, and more.
Volumizing, curling, lengthening, fanning...one Benefit mascara is sold every 3 seconds**.
Bestseller For a Reason
You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours***. So BAD. So good.
Roller Lash super-curling mascara curves and lifts lashes sky-high for that "I slept 8 hours" look. Bye lash curler, see ya never.
Coat lashes 360° with a volumizing formula for an intense lash look.
Shop BADgal BANG!
8.5 g Net wt. 0.3 oz.
BIGGER, BADDER volumizing mascara
Fan out lashes side-to-side for an instant eye-opening effect.
Shop Fan Fest
8.5 g Net wt. 0.3 oz
Fanning & volumising mascara
Hook lashes at the root & curl 'em UP for a lifted, wide-awake effect.
Shop Roller Lash
8.5 g Net wt. 0.3oz
Super-curling & lifting mascara
Separate and define lashes for dramatic length and visible lift.
Shop They’re Real
8.5 g Net wt. 0.3 oz.
Beyond mascara
Lay on a magnetically charged mascara for lashes that look 40% longer than bare lashes***.
Shop They’re Real! Magnet
9.0 g Net wt. 0.32 oz.
Powerful lifting & lengthening mascara
-Alex
BIGGER, BADDER volumizing mascara
Fanning & volumising mascara
Super-curling & lifting mascara
Beyond mascara
Powerful lifting & lengthening mascara
Waterproof volumizing mascara
*Source: Circana, Beauty Trends, US, UK, Canada Prestige Brand Classification, Makeup Value and Unit Sales, January 2023 – December 2023 **Benefit Cosmetics, based on units sold globally of Benefit mascara products, January 2023 - December 2023 ***Instrumental test on 21 women
