They're Real! Lengthening Mascara

Beyond mascara

£27.00
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Full Size 
£27.00
8.5 g Net wt. 0.3 oz.
Mini 
Price reduced from £15.00 to £7.50
4.0 g Net wt. 0.014 oz.
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Volumizing
Flake-free
Longwear
Curling
Lengthening
Smudge-proof
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Bigfoot. Unicorns. A mascara so magical it makes your lashes look fake. We used to consider these the stuff of legend—until now (on the mascara front, that is… sorry, Bigfoot hunters!). If you want to spark speculation yourself, swipe on They’re Real! lengthening mascara for lashes they’ll need to see to believe. Good thing they have 36 hours* to spot this lash-separating, curling, and volumizing formula in the wild.

*instrumental test on 27 participants
***Source: Global Internal Benefit Sales, Jan.-Dec. 2022

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)].
N° 05827/N

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

  • 36-hour* longwear
  • Water-resistant & Sweatproof
  • 93% saw dramatic length**
  • 95% saw visible lift**


*Instrumental test on 27 participants
**Self-evaluation by 118 participants after 1 week

“... The magical brush works to separate and lengthen…” —PK

“... It doesn't flake and stays on all day…” —Flashy lashes

“This mascara makes my lashes look so long…” —Jamie

UNBELIEVABLY LONG LASHES  

They're Real!

The Good Stuff

They're Real!
GET IT ON
GET IT ON
Hold the wand horizontally. Wiggle upward, side to side & base to tips.
Model applying They're Real! Mascara
Turn the wand vertically. Stroke upward to curl and separate.
Model wearing They're Real! Mascara