Eyes

Lashes & Liners: Eye Makeup Must-Haves

Cosmetics for eyes have been around longer than Cleopatra’s iconic wing. While the world of eye makeup has come a long way since then, the fact remains: Eyeliner and mascara make the eyes pop. Whether you want praise-worthy lashes or a precisely defined liner look, we have the products you need to create eye makeup looks that stand the test of time.

Eye Makeup Products For Every Pair of Peepers

At Benefit, you can choose from mascaras that volumize, lengthen, curl, fan, or fluff. Looking for colored eye cosmetics to complement your baby blues or brown beauties? Our BADgal BANG! BIGGER, BADDER volumizing mascara comes in several fabulous, longwearing hues: Intense Black, Power Blue, Wild Plum, and Rebel Brown. How’s that for options?

If you’re feeling especially bold, check out our pencil and liquid eyeliners. Each is uber-precise, user-friendly, longwear, and smudge-proof.

What You Can Do With All-Day Eye Cosmetics

Once you’ve found your totally-you eye look, good news: It’ll stick around. Our Roller Lash super-curling & lifting mascara promises 12 hours* of curl,  and our bestselling BADgal BANG! BIGGER, BADDER volumizing mascara is famous for its 36 hours** of bold volume.

What can you do with all that time? The better question is, what can’t you do? Be an eye-contact queen during your work presentation or confidently trek to every must-see site in a new city with one of our longwearing formulas. Just remember to take it off at the end of the night with a quality cleanser!

More Products for More Eye-Catching Looks

A signature lash & liner duo will take you far—but why stop there? Complement your eye look with a striking brow using the Precisely, My Brow Pencil, an ultra-fine brow definer that comes in 12 shades of our 12-hour***  wear formula.

Maybe dip into a little color while you’re at it with our Benetint rose-tinted lip & cheek stain for a naturally rosy finish. A little radiance from the Dew-la-la liquid glow highlighter can’t hurt, either!

However you decide to complement your eye look, keep it in place with a long-lasting setting spray, like The POREfessional Super Setter.  Not only does it keep makeup in place for 24 hours,**** but it also blurs and minimizes the look of pores with a weightless, mattifying formula.

Elevate Your Eye Makeup with Ease

Whether you’re after a dramatic cat eye or natural, everyday glam, the products you need to master beautiful eye makeup are just a few clicks away. Try out different looks with some of our many minis, or follow your heart (or your bestie’s product recs) and go for full-size.

 Ready to create your own iconic eye makeup looks? Shop eye makeup and more from Benefit.

 *Instrumental test on 27 participants
**Instrumental test on 21 participants

*** Instrumental test on 25 participants

****Instrumental test on 30 participants