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Discover the latest new makeup trends (soon to be your go-to essentials). Explore. Experiment. Find your new makeup must-haves.

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Smoothing & blurring matte foundation with Niacinamide

Raspberry-tinted lip & cheek stain

Dark cherry-tinted lip & cheek stain

Advent Calendar Available now!

Unlock 24 days of makeup surprises with Glam Cube advent calendar as you count down to the holidays.

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Velvet gleam

NEW
BADgal Bounce
BADgal Bounce model

FULLER, FLUFFIER volumizing mascara

Blossy
Blossy

Warm apricot brightening blush

The POREfessional Set Up
The POREfessional Set Up
Full-size setting spray & mini setting powder duo
NEW
Smooth Pores 101
Smooth Pores 101
Full-size pore primer & mini smoothing moisturizer
NEW
Hydro Pop
model

Hydrating & smoothing pore essence

FREE MINI
Let’s Get Real! lengthening mascara duo
Let’s Get Real! lengthening mascara duo
Full-size and mini lengthening mascara

Game-Winning Bestsellers

Rack up major glam points this holiday with our fan-favorites.

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Full-size brow pencil & wax duo

FREE MINI
get rolling products
get rolling model

Full-size and mini super-curling & lifting mascara.

NEW
Dew the Benetint
Dew the Benetint

Full-size rose-tinted lip & cheek stain and liquid highlighter

NEW
BADgal Bounce
BADgal Bounce model

FULLER, FLUFFIER volumizing mascara

NEW
Limited Edition
Benefit Dream Team
Benefit Dream Team
Mini volumizing mascara, brow setting gel, bronzer & clay mask
NEW
Hoola MaveMaker open product
Hoola MaveMaker model

Bronzing balm brush

FREE MINI
Lash Fan Club
Lash Fan Club model

Full-size and mini fanning & volumizing mascara