![Benefit Cosmetics Brows Models GIF]({"mobile": "/globalassets/landing-pages/brows/primary-hero/brows-primary-mobile.gif", "desktop": "/globalassets/landing-pages/brows/primary-hero/brows-primary.gif"})
#1 Brow Brand Worldwide*
Benefit’s our name. Brows are our game.
Our founders Jean & Jane started waxing brows in 1976…and the rest is history. From pro services to products to Tips & Tricks, we’ve got you (and your brows too).
![Benefit Cosmetics Brow Try-On experience]({"mobile": "/globalassets/landing-pages/brows/fifty-fifty/brow-try-on-fifty-fifty-mobile.gif", "desktop": "/globalassets/landing-pages/brows/fifty-fifty/brow-try-on-fifty-fifty.gif"})
Try on your perfect brows!
Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades to see the transformative power of brows…instantly!
![Benefit Cosmetics Brow Services Model with Aesthie]({"mobile": "", "desktop": "/globalassets/landing-pages/brows/fifty-fifty/brows-services-fifty-fifty.jpg"})
Benefit brow wax
Shaping your brows is the easiest way to not only flatter but flaunt your favorite features…and Benefit aestheticians do it best! Not convinced? Hop in the beauty seat and let one of our 6,000+ aestheticians show you how your look is totally transformed with a simple brow wax. We even offer free consultations!
Brow bestsellers
![Benefit Cosmetics Precisely, My Brow Pencil Model and Product]({"mobile": "", "desktop": "/globalassets/landing-pages/brows/fifty-fifty/precisely-fifty-fifty.jpg"})
Why we love it
Precisely, My Brow Eyebrow Pencil
This ultra-fine eyebrow pencil draws incredibly natural-looking, hair-like strokes that stays budge-proof for hours. A few strokes of the rich-yet-blendable color will transform brows from shapeless & undefined to filled & defined.
![Benefit Cosmetics Gimme Brow Model and Product]({"mobile": "", "desktop": "/globalassets/landing-pages/brows/fifty-fifty/gimme-brow-fifty-fifty.jpg"})
Why we love it
Gimme Brow+
Gimme Brow+ tinted eyebrow gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking fullness. The custom, tiny, tapered brush provides easy & mess-proof application. Poof...like magic, fuller-looking brows will appear!
![Benefit Cosmetics Goof Proof Model and Product]({"mobile": "", "desktop": "/globalassets/landing-pages/brows/fifty-fifty/goof-proof-fifty-fifty.jpg"})
Why we love it
Goof Proof Eyebrow Pencil
Everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft color and a glide-on formula for easy & fast brow filling. Comes complete with built-in blending spoolie-brush!
Our brow experts
Our National Brow Artists are a global team of aestheticians that represent Benefit as Best in Brows! Working with tweezers in hand, NBAs act as local spokespeople who share their expertise in products & services with media, influencers, retailers & consumers alike.
The program was created by Jared Bailey, our Global Brow Expert, in a pursuit to share some Benefit brow magic. Watch the UK Brow Artist Rachel get a Benefit Brow wax and see what to expect at your next appointment.
The program was created by Jared Bailey, our Global Brow Expert, in a pursuit to share some Benefit brow magic. Watch the UK Brow Artist Rachel get a Benefit Brow wax and see what to expect at your next appointment.
*Based on estimated total global prestige brow product retail sales January – December 2019.