THAT's HOT! 3 full-sized brow products £39! SHOP IT >

Pay in 30 days with Klarna No fees. Learn more

Free shipping w/every order £30+

Get 2 FREE samples with every order!

Happy Pride Month! 🌈

Discover Benefit Cosmetics' Brows

Brows. Under. Control.


Take control of your brows with our NEW full-pigment brow pomade! POWmade’s creamy 36 hour** formula fills, sculpts & defines. The built-in brush wiper ensures controlled product application.

Brow Bestsellers

Brow Vs. Brow

Which brow product is best for you? Find out more about our brow trends and the products you need to achieve them! 

#1 Brow Brand Worldwide*

Love your brows

Since 1976, brows have kinda been...our thing. No matter who you are, the brows you have or the brows you want, we’ve got everything you need to love your brows!

Brow Try-On!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades.

Brows at your service!

We wax, tint, map, tweeze and everything in between. You book the service, and we’ll do the rest.

Skinny Brows

90s Brows are back!

Psst...want to know how to get the 90s thin brow? Read our step-by-step blog to learn all our skinny brow secrets!

Brb... headed to the brow bar

*Based on estimated total global prestige brow product retail sales January – December 2019.