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Discover Benefit Cosmetics' Brows

What the Fluff?

Fluffy-looking, flexible brows are only one swipe away. With a flake-free formula & reworkable hold, NEW Fluff Up Brow Wax is a must try!

Brow Bestsellers

Spot the difference...

Choose your brow style & make it last with our range of brow products.

Brow Try-On!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades.

#1 Brow Brand Worldwide*

Love your brows

Since 1976, brows have kinda been...our thing. No matter who you are, the brows you have or the brows you want, we’ve got everything you need to love your brows!

Brow Vs. Brow

Which brow product is best for you? Find out more about our brow trends and the products you need to achieve them! 

Brows at your service!

We wax, tint, map, tweeze and everything in between. You book the service, and we’ll do the rest.

Skinny Brows

90s Brows are back!

Psst...want to know how to get the 90s thin brow? Read our step-by-step blog to learn all our skinny brow secrets!

Brb... headed to the brow bar

*Based on estimated total global prestige brow product retail sales January – December 2019.
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