Best Seller
DID YA KNOW?
They’re Real! is a multi-award-winning mascara.
Before
Beyond-Real Results
HOT TIP
Use the detailer tip on your lower lashes to separate & define even the tiniest lashes.
They're Real! Longwearing lengthening & lifting mascara
Longwearing lengthening & lifting mascara
Select a Shade:
Shade:
Black
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Volumizing
Flake-free
Longwear
Curling
Lengthening
Smudge-proof
TELL ME MORE
A longtime bestseller, this award-winning lengthening mascara delivers dramatically longer lashes that last for 36 hours*. Known and loved for its structured brush with the custom-domed detailer tip that can define even the tiniest lashes, this mascara boosts length, lift, and volume beyond belief. Plus, the lightweight, jet-black formula builds easily and won’t smudge, flake, or clump. It’s a lash look you need to see to believe.
- The original, iconic and award-winning longwearing lengthening mascara
- 36-hour length*
- Smudge-proof, water-resistant, humidity-proof & sweatproof
- Best For: All lash types, including fine, thin, sparse, straight, short, downward-facing
lashes, or lashes that need length - Ophthalmologist-tested and suitable for sensitive eyes & contact lens wearers
*instrumental test on 27 participants
WHAT'S IN IT
AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, PROPANEDIOL, GLYCERYL STEARATE, POLYBUTENE, VP/EICOSENE COPOLYMER, STEARETH-21, COPERNICIA CERIFERA (CARNAUBA) WAX, PALMITIC ACID, STEARIC ACID, PHENOXYETHANOL, STEARETH-2, SILICA, AMINOMETHYL PROPANEDIOL, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, SODIUM LAURETH-12 SULFATE, HYDROXYETHYLCELLULOSE, KAOLIN, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, AMMONIUM HYDROXIDE, SERICIN, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60, SODIUM HYALURONATE, CITRIC ACID, POTASSIUM SORBATE. [+/- CI 77499 (IRON OXIDES), CI 77007 (ULTRAMARINES)] N° 16510 PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
TRIED & TESTED
- 93% saw dramatic length**
- 92% said it instantly lengthens lashes in one stroke**
- 95% saw visible lift**
**Self-evaluation by 118 participants after 1 week
We’re approved by Cruelty Free International.
The Cruelty Free International Approval Programme is the most rigorous, science-backed and independently verified global cruelty-free assurance programme.
Precisely, My Brow Pencil
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Hold the wand horizontally. Wiggle upward, side to side & base to tips.
Turn the wand vertically. Stroke upward to curl and separate.
UNBELIEVABLY LONG LASHES •
They're Real!
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FREQUENTLY ASKED QUESTIONS
Your Questions Answered
What makes They're Real! mascara special?
They’re Real! mascara is known for its unbelievable lash-lengthening results, innovative brush, and standout formula, earning more than 15,000 5-star reviews (and counting), winning multiple beauty awards, and maintaining its bestseller and icon status for almost two decades. Originally launched in 2011, it has been loved around the world ever since. To date, nearly 40 million have been sold.
What is special about the They're Real! mascara brush?
The They’re Real! mascara brush is made up of three key parts:
- A custom domed, detailer tip that targets inner, outer, and lower lashes for dramatic length across the entire lash line
- A thick, structured core that naturally pushes up on lashes and glides smoothly for mess-free application
- Alternating short and long bristles that grab lashes at the root and elongate through to the tips
How do I apply They're Real! mascara?
To apply They’re Real! mascara, hold the brush horizontally and wiggle it along your lashes, then turn it vertically and stroke lashes upward to further lift and separate, and catch every lash, corner-to-corner.
How long does They're Real! mascara last?
They’re Real! mascara has a longwearing formula that lasts 36 hours.*
*instrumental test on 27 participants
Is They're Real! mascara water-resistant?
Yes, They're Real! mascara is water-resistant and sweatproof.
Does They're Real! mascara lift lashes?
Yes, They’re Real! mascara lifts lashes for 36 hours*. In a consumer study, 95% said they saw visible lift*.
*self-evaluation by 118 participants after 1 week
Does They’re Real! mascara add length?
Yes, They’re Real! mascara is a lengthening mascara that delivers dramatically longer lashes.
Is They’re Real! mascara smudge-proof?
Yes, They’re Real! mascara is smudge-proof.
Is They're Real! mascara easy to remove?
Yes, They’re Real! mascara is easy to remove with your regular makeup cleanser. Try using our favorite remover, The POREfessional Get Unblocked makeup-removing cleansing oil.