Face

FACE MAKEUP FOR EVERYONE

You're so stunning, your face belongs in a frame-no, seriously. Whether you prefer a practically-natural look or a full glam glow, we have you covered with makeup products to prime and paint your one-of-a-kind canvas.

Choose from a variety of powder, cream, and liquid face makeup—from silky-soft blush and highlighter to buttery balm bronzer and industrial-strength concealer. Oh, and you can’t forget our bestselling* lip and cheek stains for a pop of color that suits your skin tone just right.

Even better? Every product is buildable and blendable, helping you achieve a look that radiates you.

BUILD YOUR FACE MAKEUP BASE: POWDERS, CREAMS, AND LIQUIDS

Makeup is a total sensory experience: it should look and feel good, too. That's why we offer a full array of powder, cream, and liquid face makeup for every season and skin type.

Before you craft your natural full-face makeup look, don’t forget to prep your pores with a little primer. Then, get ready to brush, blend, and build these face products into a work of art. (Of course, you’ve got that part down already.)

Let us introduce you to our long line of powder blushes. From the soft neutral rose Willa to the brightening, baby-pink Dandelion, these smudge- and sweat-proof beauties will give you a flattering flush in a variety of finishes including mate, shimmer, and satiny. Unleash your sweet side with Benetint dark cherry-tinted lip & cheek stain, or get that pink lemonade glow with our Playtint.

Next up is our powder bronzer powerhouse, Hoola. The ultra-fine, silky-soft Hoola powder bronzer gives a matte finish with major beach-day vibes. But if you like your face makeup on the buttery side, try our new Hoola Wave bronzing balm. The formula and feel are different, but both leave a natural finish for sun-kissed warmth.

SERVING FACE WITH LONG-LASTING FACE MAKEUP

Stop! This is a melt-free zone. All our face makeup products are designed for longwear.

Debating how best to put makeup on dry skin? Starting your routine with The POREfessional Hydro Pop brings built-in hydration and helps products (like primers) go on smoother and easier. Whether you want to look like a dewy daydream or go all-matte, our primers will have you locked in for the long haul. Plus, your trusty Hoola gives you up to 12 hours** of bronzed beauty.

Keep your face in place by finishing off your look with a longwear face makeup setter-spray or powder will do the trick!

MASTERING FACE MAKEUP: IT’S ALL IN THE DETAILS

We've covered the face basics: primer, concealer, blush, bronzer-a little highlighter if you’re into a shimmer.

In search of the right makeup for a long face? Dust that shimmer on your cheekbones to highlight your features. Or are you looking to try makeup for a square face? A softening blush will add beautiful balance. In need of makeup for a round face? A sharp-angled contour adds dimension and definition to your features.

Once you have your makeup base beat, it’s time to fill in the finer details: lip tints, eyebrow pencils, mascaras, and all the rest.

For lashes that defy gravity and brows shaped just the way you like ‘em, grab any of our fan-favorite brow makeup or mascara products.

PUT YOUR GAME FACE ON

It’s go time. Add some glow and glam to your natural beauty with our top face makeup, made with you and your routine in mind.

Grab full sizes of your faves, or try one of our face makeup kits to find a new go-to.

*Source: Benefit Cosmetics, based on units sold globally of Benetint, January – December 2024. 
**Instrumental test on 25 participants.