Discover Benefit Cosmetics' Brows
UK's No.1 Prestige Brow Brand*
At Benefit, we have a product for every brow! Discover our new launches, find your perfect products, explore brow shapes and more!
Natural? Bold? Feathered? Defined? We believe that the only brow trend you need to keep up with is the one you create for yourself! So go crazy with our bestselling brow products.
Gimme Brow Volumizing Pencil
This easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing hairs to build depth & dimension and creating lightweight volume. The result? Fuller-looking brows that look soft, natural and last all day! Includes spoolie for effortless blending.
Goof Proof Eyebrow Pencil
Everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula for easy & fast brow filling.
Brow Vs. Brow
Which brow product is best for you? Find out more about our brow trends and the products you need to achieve them!
#1 Brow Brand Worldwide*
Love your brows
Since 1976, brows have kinda been...our thing. No matter who you are, the brows you have or the brows you want, we’ve got everything you need to love your brows!
Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades.
90s Brows are back!
Psst...want to know how to get the 90s thin brow? Read our step-by-step blog to learn all our skinny brow secrets!
*Based on estimated total global prestige brow product retail sales January – December 2019.
All T&Cs can be found here