Enter code LASHFRIDAY for 3 for 2 on all full-size mascara!

Enter code BFF at checkout to redeem 20% off everything, 25% off £60 spend or 30% off £100 spend!*

Students get extra 10% off FIND OUT MORE

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Free shipping w/every order £30+

Discover Benefit Cosmetics' Brows

UK's No.1 Prestige Brow Brand*


At Benefit, we have a product for every brow! Discover our new launches, find your perfect products, explore brow shapes and more!

Brow Bestsellers

Brow Vs. Brow

Which brow product is best for you? Find out more about our brow trends and the products you need to achieve them! 

#1 Brow Brand Worldwide*

Love your brows

Since 1976, brows have kinda been...our thing. No matter who you are, the brows you have or the brows you want, we’ve got everything you need to love your brows!

Brow Try-On!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades.

Brows at your service!

We wax, tint, map, tweeze and everything in between. You book the service, and we’ll do the rest.

Skinny Brows

90s Brows are back!

Psst...want to know how to get the 90s thin brow? Read our step-by-step blog to learn all our skinny brow secrets!

Brb... headed to the brow bar

*Based on estimated total global prestige brow product retail sales January – December 2019.
All T&Cs can be found here