FREE makeup bag w/ $60!+* Code: COZY SHOP NOW

RESTOCKED! Taste of Benefit - try out our sample box!* SHOP NOW

Buy now, pay later with KlarnaLearn more

They're kinda our thing!

From feathered to bold, we've got a brow product for any look you want!

Brow Try On

Discover your brow bestie!

The power of fluff

Fluff Up takes brows from now to WOW in just a few swipes! Here’s how to get fluffed:

Step 1. Brush wax through brows using upward strokes
Step 2. To up your fluff, gently comb brow hair against direction of natural growth.
Step 3. Brush brows into desired shape & voila!

Brow Bestsellers

#1 Brow Brand Worldwide*

Love your brows

Since 1976, brows have kinda been...our thing. No matter who you are, the brows you have or the brows you want, we’ve got everything you need to love your brows!

*Based on estimated total global prestige brow product retail sales January – December 2022.

Brows at your service!

We wax, tint, map, tweeze and everything in between. You book the service, and we’ll do the rest.