Bronzer

SHOP OUR BESTSELLING BRONZERS

Look sun-kissed year-round with one of our best natural-looking face bronzers. Whether you prefer a cream or powder bronzer makeup look, we’ve got a buildable shade that will lend you a full-face glow all day long. Apply it under your cheekbones, as contour, or, if you’re using Hoola Wave bronzing balm, even eyeshadow. Better yet, sweep it all over for an instant shoulders-up tan.

These skin bronzers go to work instantly, giving you a glowy, radiant makeup look. Whether it’s part of a full glam or an easy everyday routine, our Hoola bronzers—powder and creamy balm—fit right into your collection.

CREAM OR POWDER FOR YOUR LONG-LASTING BRONZER?

The search for your personal best glowy bronzer is, well, personal… but we’re here to make it easy.

Hoola powder bronzer is a tried-and-true classic and our best matte bronzer. This silky-soft powder is water-, sweat-, transfer-, and smudge-proof, staying in place for up to 12 hours* without clogging pores. Buildable and blendable all over the face, it’s our bestseller for a reason!

Our latest addition to the family, Hoola Wave bronzing balm, creamy bronzer, is also a water-, sweat-, and smudge-proof longwear bronzer, but this time as a buttery balm in a convenient bronzer compact. It’s more than just a bronzer for skin—it makes a stylish eyeshadow too.

HOW TO FIND YOUR BRONZER SHADE

First, start by determining your skin tone. Bronzer should be about 1-2 shades darker than your skin tone.

If you’re on the fairer side, you might reach for Light or Original. If you’re on the deeper side, try Medium Deep or Deep.

BRONZER BEAUTY TO MATCH EVERY LOOK

Applying bronzer is usually part of a full-face routine, but your bronzer technique might look different every day. If experimentation is in your wheelhouse (and who doesn’t love to play?), here’s how to use bronzer makeup to suit the day’s vibe.

To use bronzer as contour, simply brush a bit onto the lower points of your face (sides of the nose, under the cheekbones) with an angled brush like our Hoola WaveMaker Bronzing Balm Brush.

To complete the look, add bronzing powder across your decolletage, then layer with Dew-La-La liquid glow highlighter for a little liquid radiance.

YOUR BRONZED GLOW GOES WELL WITH…

When using bronzer on cheeks, try layering blush and highlighter to maximize glow and add dimension. Different shades of bronzer might also suit different looks—for instance, a cool tone bronzer might add to the drama of a big lash like BADgal BANG! BIGGER, BADDER volumizing mascara while a warmer, sunshine bronzer pairs well with the brightness of Gogotint bright cherry-tinted lip & cheek stain.

Not only do bronzer colors help craft a look, but so does bronzer placement: below the cheekbones, bronzer complements a cheek tint, while all-over bronzer can balance out a bold brow.

ALL OUR BRONZER MAKEUP PRODUCTS IN ONE PLACE

Here you’ll find our favorite bronzer cosmetics in both powder and cream form. Hoola, our powder matte bronzer and Hoola Wave, our creamy bronzer balm, are more than just your average cheek bronzers. They’re water- and sweat-proof, made to build and blend like a dream, and stay all day.

With all-over face bronzer makeup (or carefully placed contour), you can be sun-kissed no matter the season.


*Instrumental test on 25 participants.