Best seller
DID YA KNOW?
We’re the #1 brow brand worldwide***
Before
Fillin' Good
HOT TIP
To keep sharp, repeatedly stroke across tissue on a hard surface.
Goof Proof Brow Pencil Super easy brow-filling & shaping pencil
Super easy brow-filling & shaping pencil
£26.00
Free shipping when you spend £45.00 or more. No code required. *
GET THE SCOOP
Longwear
Waterproof
Smudge-proof
Buildable
Natural finish
TELL ME MORE
While we haven’t invented the tool to goof-proof everything in life, we do have something to keep your brow application botch-free, or better yet, goof-proof. Meet Goof Proof, the buildable brow pencil that glides on smooth as butter, so filling and shaping your brows is a total breeze. Plus, it’s waterproof and smudge-proof. Turns out work-of-art brows can be achieved on the first try.
Goof Proof is the #3 Prestige Eye Brow Product in the UK
Source: Circana (UK) Limited./Retail Tracking Service/Jan – December 2023/Total Prestige Eye Brow Sub-Segment/Product/Value Sales
WHAT'S IN IT
- Vitamin E Derivative
SYNTHETIC FLUORPHLOGOPITE, STEARIC ACID, HYDROGENATED CASTOR OIL, SYNTHETIC JAPAN WAX, ETHYLHEXYL PALMITATE, CERA ALBA (BEESWAX), SORBITAN SESQUIISOSTEARATE, ALUMINUM HYDROXIDE, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)].N° 09825/APRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
TRIED & TESTED
- 12-hour* longwear
- 95% said it was easy to fill & shape brows**
- 94% said it gives beautiful brows on the first try**
GET IT ON
Use the wide edge of the tip to fill and shape brows.
Use the pointed end of the tip to define.
Blend out color with the spoolie brush.
MESS-FREE BROW SHAPING •
Goof Proof Brow Pencil
The Good Stuff
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FREQUENTLY ASKED QUESTIONS
Your Questions Answered
How do I use the Goof Proof Brow Pencil?
This brow pencil has a dual-edged tip that makes eyebrow pencil application truly goof-proof. Use the wide edge to quickly fill brows, then flip to the pointed tip to define. For a natural finish, use the spoolie end to blend out the color.
How long does the Goof Proof Brow Pencil last?
True to its name, Goof Proof is a waterproof, smudge-proof and long-lasting eyebrow pencil, promising up to 12 hours* of wear.
*Instrumental test on 20 participants
Will the Goof Proof Brow Pencil match my eyebrow color?
Goof Proof comes in a full spectrum of blonde, light brown, warm brown, auburn, black, and grey eyebrow pencil shades—12 in total.
What are the benefits of Goof Proof Brow Pencil?
Brow besties can all agree: the Goof Proof Brow Pencil is user-friendly and effective. 95% of participants in one study said it was easy to fill & shape brows,* and 94% said it gives beautiful brows on the first try.*
*Self-evaluation by 109 participants after 1 week
What’s the difference between the Goof Proof Brow Pencil and the Precisely, My Brow Pencil?
Both options are versatile & precise eyebrow-shaping pencils that stay on for up to 12 hours.* But if you prefer a super-thin eyebrow pencil (1.5 mm, to be exact) that draws natural hair-like strokes, try the Precisely, My Brow Pencil ultra-fine brow defining pencil. The Goof Proof Brow Pencil is better for fast filling and a fuller brow look.
*instrumental test on 20 participants using Goof Proof Brow Pencil and instrumental test on 25 participants using Precisely, My Brow Pencil
What brow products pair well with the Goof Proof Brow Pencil?
We love a brow makeup power duo. Use the Goof Proof Brow Powder to quickly fill in sparse spots. Then, apply Gimme Brow+ brow-volumizing fiber gel to add extra volume, shape, and sure, a little drama (because why not?!).