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  • Custom “goof-proof” tip
  • Easy & fast glide-on formula
  • Built-in spoolie-brush
  • The No.3 selling prestige eyebrow product in the UK****
  • Earn hearts on this product when you download our loyalty app

Hey presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula for easy & fast brow filling. Comes complete with built-in blending spoolie-brush and signature Tips & Tricks!

  • Comes in full size & mini
  • 12-hour* waterproof** formula
  • 95% said it was easy to fill & shape brows***
  • 94% said it gives beautiful brows on the first try***


*instrumental test on 20 panelists

**Instrumental test on 22 panelists

***consumer panel survey of 109 women after 1 week

****Source: The NPD Group. Value and Unit product sales of Total Prestige Eye Brow segment for 2021.

SYNTHETIC FLUORPHLOGOPITE, STEARIC ACID, HYDROGENATED CASTOR OIL, SYNTHETIC JAPAN WAX, ETHYLHEXYL PALMITATE, CERA ALBA (BEESWAX), SORBITAN SESQUIISOSTEARATE, ALUMINUM HYDROXIDE, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N° 09825/ASHADE 5 - INGREDIENTS: STEARIC ACID, HYDROGENATED CASTOR OIL, SYNTHETIC JAPAN WAX, ETHYLHEXYL PALMITATE, CERA ALBA (BEESWAX), SORBITAN SESQUIISOSTEARATE, SYNTHETIC FLUORPHLOGOPITE, TOCOPHEROL, ALUMINUM HYDROXIDE. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N° 09826/A

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

Tips & Tricks

No goofin’ around

Use the wide part of the custom goof-proof tip to fill & shape brows. Use the pointed edge to define the ‚Äútail‚ÄĚ of your brow. Blend with the spoolie-brush to finish!
Budge-proof your goof proof: apply‚ÄĮ24-Hour Brow Setter‚ÄĮClear Brow Gel on top.

What People Are Saying