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Brow Trends with Benefit
BROW TRENDS
BY BENEFIT COSMETICS
Natural, 90s, bold...? There are so many brow looks to choose from! Find out which brow trend suits you, gorgeous!
Which trend suits you best?
We start all brow services with Brow Mapping, our 3-step technique designed to create the perfect brow shape for your face.
Brow Try-On!
Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades.
How to: Fluffy Brows
Step 1
Find your shade!
There are 10 shades of Gimme Brow + Volumising Brow Gel to choose from! Gimme Brow adds volume to each brow hair to give you the ultimate fluffy brow!
Step 2
Brush for fluffy brows!
Back-comb your brow hairs with Gimme Brow tomaximiseyourvolume! Back-combing helps to coat all your hidden brow hairs to create a naturally full & fluffy look!
Then, tame your brows with an even coat of Gimme Brow to brush eyebrow hairs up, leaving you with a fluffy, feathered look!
Then, tame your brows with an even coat of Gimme Brow to brush eyebrow hairs up, leaving you with a fluffy, feathered look!
Step 3
Finishing the fluffy brow
Once you've thoroughly coated your brow hairs with Gimme Brow + Volumising Gel, go over your fluffy brow with 24hr Brow Setter. Use the long-bristled side of the brush to evenly coat your brow hairs. Then, go in with the short bristles to sculpt & shape hairs up to finish your fluffy brows!
How to: Soap Brows
Step 1
Prime time!
Use Browvo Conditioning Eyebrow Primer to prep your brows for a soap-brow look! Browvo contains keratin & soy proteins to keep your brows THICKER, HEALTHIER & FULLER; perfect for a laminated look! Apply generously over brow hairs, brushing each hair up.
Make sure your primer has dried fully before moving onto the next step gorgeous!
Make sure your primer has dried fully before moving onto the next step gorgeous!
Step 2
How to: Microfilling Pen
Brow Microfilling Pen is perfect for a laminated, soap brow look with 3 ultra-fine lines creating natural-looking strokes.
Be sure to brush your brow hairs upwards; this will make it easier for you to see any gaps to fill in.
Store Brow Microfilling Pencil upside down to ensure perfect soap brows every time!
Be sure to brush your brow hairs upwards; this will make it easier for you to see any gaps to fill in.
Store Brow Microfilling Pencil upside down to ensure perfect soap brows every time!
Step 3
Set & go!
What's a soap-brow look without our fan-favourite 24-Hour Brow Setter? Comb the wand through your brows, pushing hairs up onto the skin to achieve a perfectly set, soap brow look!
Step 4
Fancy something more permanent?
For laminated brows every day, try out our newest beauty service! Head to our boutiques for long-lasting lamination!
How to: Bleached Brows
Step 1
Fake a bleached brow
Use Gimme Brow + Volumising Gel in a lighter shade to fake a bleached brow! Try out various shades to see which lightened colour works best for your skin tone!
Not sure which shade will suit you best? Try out our minis for less!
Not sure which shade will suit you best? Try out our minis for less!
Step 2
Lightened brows
Use Gimme Brow + Volumising Gel in shade 1 to lighten your eyebrows and give yourself a temporary bleached brow look!
If you have naturally dark eyebrows, try out our Boi-ing Cakeless Concealer in shade 0.5 for a faux bleached look.
If you have naturally dark eyebrows, try out our Boi-ing Cakeless Concealer in shade 0.5 for a faux bleached look.
Step 3
Try it in GREY!
Why not try Gimme Brow+ Volumising Gel in shade grey to lighten your brows?
TOP TIP: Shade grey helps to neutralise any orange tones in your brows after applying fake tan!
TOP TIP: Shade grey helps to neutralise any orange tones in your brows after applying fake tan!
How to: 90s Brows
Step 1
Dreaming of a 90s brow?
Get a 90s brow with our Beauty Services! Head to your nearest store for a quick clean-up, making your brows sleek or skinny!
Step 2
Brave the tweeze!
If you prefer a D.I.Y, try our Slant tweezer & brush for a quick clean up. Remember to pluck in the direction of hair growth to reduce pain & prevent ingrown hairs.
Go easy gorgeous, the 2022 skinny brow is thicker than the 90s version!
For any plucking problems, try our Browvo Conditioning Primer to ensure speedy hair growth!
Go easy gorgeous, the 2022 skinny brow is thicker than the 90s version!
For any plucking problems, try our Browvo Conditioning Primer to ensure speedy hair growth!
Step 3
Precisely 90s
Use Precisely, My Brow Pencil to create the ultimate 90s brow. Precisely's ultra-fine tip is perfect for adding natural hair-like strokes and definition to your brow look.
For an in-depth tutorial CLICK HERE.
For an in-depth tutorial CLICK HERE.
Brow to: Bold Brow
Step 1
BOLD with POWmade
Bold brows are easy with our newest brow product, POWmade Brow Pomade! Dip your Dual-Ended Angled Eyebrow Brush into jar for easy application!
Remember to keep the jar tightly closed when not in use.
Remember to keep the jar tightly closed when not in use.
Step 2
WIPE CLEAN
Wipe your brush on the built-in brush wiper for clean, controlled application. Less is more with our new POWmade formula, meaning your product lasts longer and is easier to blend into your bold brow!
Step 3
How to apply: POWmade
Before application, remember to map your brows to create the perfect shape for you! Carve out your brows with POWmade for bold, defined outline. Use a light hand to fill in & sculpt the rest of your brows.
Step 4
To set or not to set?
For a strong hold and sculpt, finish the look with 24-Hour Brow Setter! Or, skip the setter for a for softer definition!
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