The BADgal
Influence
Your eyes just got BADDER with NEW BADgal Hypeliner 36-hour & waterproof eyeliner plus new shades of volumizing mascaras BADgal BANG! and BADgal Bounce. Get shipping with purchase!*
Your Wax Gives Back
Book your next brow wax in June, and £5 will be donated to charities empowering women and girls through our Bold is Beautiful program!
Back by popular demand
Where beauty meets mystery...
Grab your mystery box now before it's too late!
READY FOR A BADGAL SUMMER?
We Saw You Peekin'
Latest & Greatest
36-hour* & waterproof gel eyeliner
36-hour* & waterproof gel eyeliner
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
36-hour* & waterproof gel eyeliner
36-hour* & waterproof gel eyeliner
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
36-hour* & waterproof gel eyeliner
36-hour* & waterproof gel eyeliner
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
Waterproof volumizing mascara
Waterproof volumizing mascara
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
Bestseller For a Reason
BADgal BANG!
You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours*. So BAD. So good.
Your Go-To Brow Team
Being the #I brow brand worldwide* means we've got every brow look on lock. And this new one is turning heads...Glazed brows, anyone?
All Eyes on BADgals!
Unleash your inner BADgal this summer with lashes that pop! Our best selling mascara now comes in shade ELECTRIC PURPLE!
ENOUGH CHITCHAT, TIME TO SHOP
Meet Our Brow Bestsellers
Tinted brow glaze
Tinted brow glaze
24-hour invisible shaping & setting gel for brows
24-hour invisible shaping & setting gel for brows
Brow-volumizing fiber gel
Brow-volumizing fiber gel
Ultra-fine brow defining pencil
Ultra-fine brow defining pencil
Full-pigment sculpting brow wax
Full-pigment sculpting brow wax
Microfine detailing brow pencil
Microfine detailing brow pencil
USE code: kitbuilder
Build Your
Own Bundle!
Pick 3 of our most loved and save 25%.
Plus get a free mini of your choice,
and an exclusive Benefit makeup bag.
MEET OUR BESTSELLERS
Most Wanted
AT YOUR SERVICE
BOOK MEFind out why our brow wax is a fan fave. We do it just the way you like for a polished, defined look.
World's #1 Brow Brand**
Give your brows a lil’ boost with tinting. Your brows will look more defined, fuller & bolder.
World's #1 Brow Brand**
Talk about a pick-me-up! Our brow lamination straightens & sets to give brows a lift.
World's #1 Brow Brand**
*instrumental test on 32 participants
*Source: Based on estimated total global prestige brow product retail sales January – December 2025
***Offer Terms & Conditions found here