You CAN Have it all
Our NEW POREfessional Concealer gives you multitasking blurred coverage anywhere, from under eyes to imperfections.
Meet the total package.
Tint. Gloss. Go.
Your favourite dual-ended lip & cheek tint, Pocketpal, is back and in 3 gorgeous shades! Click the link below to grab yours!
LOVE AT FIRST BLUR!...
We Saw You Peekin'
Latest & Greatest
24-hour* smoothing & blurring liquid concealer
24-hour* smoothing & blurring liquid concealer
36-hour* & waterproof gel eyeliner
36-hour* & waterproof gel eyeliner
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
36-hour* & waterproof gel eyeliner
36-hour* & waterproof gel eyeliner
Dual-sided lip tint & clear gloss
Dual-sided lip tint & clear gloss
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
36-hour* & waterproof gel eyeliner
36-hour* & waterproof gel eyeliner
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
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Hey there, Beauty School Drop-In!
Swing by the Benefit Beauty School and get ready for your Rydell close-up. Discover Benefit’s best-selling beauty favourites, win special goodies and unlock exclusive discounts. PLUS, strike your best Beauty School pose at iconic photo moments.
Leave feeling like the beauty star of Rydell High.
24 Days of Surprises
Beauty Advent Calendar
Unlock 24 days of makeup surprises with Hotel Beneville advent calendar as you count down to the holidays.
Your Go-To Brow Team
Being the #I brow brand worldwide* means we've got every brow look on lock. And this new one is turning heads...Glazed brows, anyone?
All Eyes on BADgals!
Unleash your inner BADgal this summer with lashes that pop! Our best selling mascara now comes in shade ELECTRIC PURPLE!
ENOUGH CHITCHAT, TIME TO SHOP
Meet Our Brow Bestsellers
Tinted brow glaze
Tinted brow glaze
24-hour invisible shaping & setting gel for brows
24-hour invisible shaping & setting gel for brows
Brow-volumizing fiber gel
Brow-volumizing fiber gel
Ultra-fine brow defining pencil
Ultra-fine brow defining pencil
Full-pigment sculpting brow wax
Full-pigment sculpting brow wax
Microfine detailing brow pencil
Microfine detailing brow pencil
USE code: kitbuilder
Build Your
Own Bundle!
Pick 3 of our most loved and save 25%.
Plus get a free mini of your choice,
and an exclusive Benefit makeup bag.
MEET OUR BESTSELLERS
Most Wanted
AT YOUR SERVICE
BOOK MEFind out why our brow wax is a fan fave. We do it just the way you like for a polished, defined look.
World's #1 Brow Brand**
Give your brows a lil’ boost with tinting. Your brows will look more defined, fuller & bolder.
World's #1 Brow Brand**
Talk about a pick-me-up! Our brow lamination straightens & sets to give brows a lift.
World's #1 Brow Brand**
*instrumental test on 32 participants
*Source: Based on estimated total global prestige brow product retail sales January – December 2025
***Offer Terms & Conditions found here