Hi gorgeous! Here's a quick breakdown of the differences between our mascaras: --they're real! mascara: It's a 2 in 1 mascara that's beyond belief! Best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Available in three colors (jet black, brown and blue) with a glossy finish. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy! --roller lash mascara: It's a roller for lashes! Best for curling your lashes, the patent-pending Hook ‘n’ Roll™ brush gives this mascara curl power! Available in ink-black with a satin finish. --BADgal lash mascara: It's the lash loader for instant false eyelashes! Best for volumizing your lashes, the ultra-big brush coats lashes with our thick formula - layer for added drama! Available in black with a matte finish. Remove all of our mascaras with they're real! remover - it's specially formulated to remove our bestselling they’re real! mascara and they’re real! push-up liner. This creamy gel is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. Plus, it's suitable for sensitive eyes & contact lens wearers! xoxo, B
WHY WE LOVE IT
It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. Available in two stunning shades, original ink black or brown.
- Satin finish
- Water-resistant & easy to remove
- 87% said it gives long-lasting curl*
*Consumer panel survey on 31 women after 4 weeks
- #1 best-selling Prestige Curling Mascara in the US*
- Allure Best of Beauty Awards, Best Everyday Mascara, 2015 & 2016
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016
8.5 g Net wt. 0.3 oz.
Complete Your Look
it's like waking up with makeup!
eyebrow powder for natural-looking fullness
BEYOND EASY 1-step eyeshadow duo
luminescent complexion enhancer
benefit's signature brow arch service
BB cream eyelid primer
REVIEWS & QUESTIONS
Customers love that it's
- lengthening (4)
- curling (3)
- All about the curl (1)
- Application is as it says (1)
- Definitely the best mascara (1)
- Feels great (1)
- Long Lasting (1)
- Not crumbly or clumpy (1)
- Not lying when it says it curls! (1)
- So amazing ? (1)
- So lengthening (1)
- Very Black (1)
- a curling mascara (1)
- a lifting n curling mascara. (1)
- able to lift and curl my lashes! (1)
- easy (1)
- flawless (1)
- got a good sized/shaped brush! (1)
- got pretty packaging (1)
- lifting&curling but not clumping (1)
- perfect (1)
- so easy to use (1)
- so pretty! (1)
which mascara is best? I'm trying to decide which mascara to buy out of roller girl bad gal and theyre real but i can't decide which one is best. i don't wear mascara too often as I'm young but i don't know which is best for me.
Do you apply the roller brush on top of the lash, or underneath the lash?
Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes (underneath), and slowly roll upwards to the tips! xoxo, B
Does the Roller Lash come in brown?
Hi gorgeous! Roller lash is only available in ink black. xoxo, B
Why does this mascara run under my eye even if i am just using it on my top lashes?
Hi gorgeous! Have you tried using an eyeshadow primer like stay don't stray? I find that my mascara stays all day when I prime with stay don't stray and apply an undereye concealer like boi-ing, erase paste or fakeup. Keep in mind that roller lash is water-resistant, not waterproof, so your mascara may run if your eyes are moist. xoxo, B
Two sides of the rollerball brush Using the short bristled end to "hook" and then wiggle. What is the purpose of the longer bristles?
Hi gorgeous! The patent-pending Hook ‘n’ Roll™ brush is a universal brush designed for all eye shapes & sizes. We recommend "hooking" the lashes with the short bristled end and then "rolling" the wand to create super curling & lifting performance! Then, layer they're real! mascara on top for added length and volume! xoxo, B
What's the best way to remove this mascara? I'm finding this mascara creates a black, waxy residue in water/my makeup remover, so I'm wondering how other users are removing the product effectively. Thanks!
Hi gorgeous! I recommend either of our fantastic removers: --Remove it makeup remover, our oil-free makeup remover. --They're real! remover, our strip-down waterproof eye makeup remover. Both will remove roller lash without leaving any residue! xoxo, B
Hi: So far, a cotton pad soaked with Remove it! has done the work very efficiently for me.
Mine comes off completely with makeup removing towelettes or when I wash my face using my normal facial cleanser. No mascara residue or black shadows under my eyes after I wash my face.
Is this made for sensitive eyes? What about for contact lens wearers?
Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have been using rollerlash for well over a month and have had no issues. In fact, it's my favorite mascara and I can't wait for the rest of the world to try it! https://www.benefitcosmetics.com/product/view/roller-lash B xo
Is Roller mascara waterproof?
Hi gorgeous, Roller lash mascara is water-resistant. Hope this helps!
what is the major difference between this mascara (roller lash) and they're real! mascara?
HI gorgeous, Roller lash is our super-curling and lifting mascara that provides long-lasting curl. They're real is our jet-black lengthening mascara for lashes beyond belief. For super curl AND length, apply roller lash first to curl & lift your lashes then layer they’re real! lengthening mascara on top. It’s sexy drama beyond belief!
Is this a tubing mascara The description says this is water resistant. I was wondering if that is because it's a tubing mascara, which are my favorite.
This is not a tubing mascara, gorgeous. B xo
8.5 g Net wt. 0.3 oz.
Ingredients: Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N¬∞ 08408/A