The Summer Sale
Up To 60% Off
The Summer Sale is officially ON! Shop up to 60% off summer beauty for beach-day favorites and staycation staples. Plus, get free shipping on all orders!*
100% Chance of Glazed Brows
Dream Sheen Brow Glaze is on the horizon, bringing all-day shine for brows that stay sleek, polished and tinted. Get free shipping with purchase!
Want To Be Friends With Benefit?
Meet Friends With Benefit, our new rewards program!
Earn points on every online purchase to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content & sooo much more.
Plus, get 15% off & 50 points* just for signing up.
UP TO 60% OFF
The Summer Sale
Mink-brown tinted lash primer
Mink-brown tinted lash primer
Golden pink highlighter
Golden pink highlighter
True matte liquid eyeliner
True matte liquid eyeliner
Easy brow-filling powder
Easy brow-filling powder
Lil’ Lash Adventures mascara trio
Lil’ Lash Adventures mascara trio
Full-size rose-tinted lip & cheek stain and liquid highlighter
Full-size rose-tinted lip & cheek stain and liquid highlighter
Creamy, longwear eye pencil
Creamy, longwear eye pencil
Golden peach blush
Golden peach blush
TREAT YOUR BROWS:
Free Brow Gel
Get a FREE deluxe sample of 24-Hour Brow Setter with any $55 purchase to keep brows lifted, shaped, and locked in place all day.*
Code: 24HOUR
NEW ARRIVAL
LETS PLAY
Play Daze
It’s playful. It’s cloud-like. It’s Play Daze. Our NEW liquid-to-air blush goes on soft and sets into a weightless, natural-matte finish.
MEET OUR BESTSELLERS
Most Wanted
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2025 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023