it's potent! dark circle eye cream

brightening eye cream to fade dark circles


Out of stock


Peeper perk-me-up!

Your eyes can't keep a secret...they're the first to show signs of age & stress. it's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.

  • Moisturizing
  • Pairs perfectly with concealer
  • Great for daily use


14.2 g Net wt. 0.5 oz.


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Wake up ready to wink!

Lay off the snooze button, gorgeous. Rise, then apply it’s potent! delicately under the eyes. For extra sleepy eye support, dab on erase paste and blend to conceal & brighten those dark circles. For those extra woozy mornings, mix a little bit of ooh la lift into it’s potent! to get those eyes in shipshape, sailor.

it's potent eye cream model

Reviews & Questions

Mar 11, 2017


Location: Uk
Eyes: Brown
Skin tone: Light

I loved this product until it got in my eye and burned sooooooo bad! this seems odd to me because if its an eye cream, there are chances that its gonna go in your eye and I think it shouldn't burn.

Aug 7, 2016


Location: Wallsend
Eyes: Brown
Skin tone: Fair

I suffer of dark circle and tired eyes since I became a mum ...I have 3 children and in the last 9 years I tried everything possible to make disappear my dark circle .... Few weeks ago I fell in love with this product and I cannot live without it ... And the other skin care products too !!! Love Love Love

Mar 2, 2016

Works for me

Location: London
Eyes: Hazel
Skin tone: Light
Love that it's: “light”

This cream has been a part of my morning routine for around half a year, and it does make a difference. Not sure how it works but it brightens up dark circles instantly. It's not as strong as a concealer, but it feels very natural and light, which suits me as I don't usually wear lots of make-up. Would recommend everyone to get a tester size or a small tub of it, as it lasts for ages.

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