Hi gorgeous! It's potent! eye cream contains gluten ingredients. xoxo, B
Your eyes can't keep a secret...they're the first to show signs of age & stress. it's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
- Pairs perfectly with concealer
- Great for daily use
14.2 g Net wt. 0.5 oz.
HOW TO APPLY
Wake up ready to wink!
Lay off the snooze button, gorgeous. Rise, then apply it’s potent! delicately under the eyes. For extra sleepy eye support, dab on erase paste and blend to conceal & brighten those dark circles. For those extra woozy mornings, mix a little bit of ooh la lift into it’s potent! to get those eyes in shipshape, sailor.
Complete Your Look
instant eye gel to help smooth the look of undereye puffies
hydra-concentrated facial cream with tri-radiance complex
smoothing lotion to prep face for moisturizer
age-defying booster serum for face
Customers love that it's
- Moisturizing (4)
- light (4)
- lightweight (4)
- Smooth (3)
- Effective (2)
- Effective (2)
- brightening (2)
- brightening (2)
- creamy (2)
- it works (2)
- light (2)
- refreshing (2)
- Effective, potent, Smooth, amazing, Moisturizing, lightening (1)
- Moisturizing (1)
- Moisturizing, brightening, light (1)
- Moisturizing, light (1)
- Smooth (1)
- Smooth, moisturising (1)
- Such a fast working cream (1)
- amazing (1)
- and creamy. (1)
- anti-aging (1)
- creamy (1)
- dark circles (1)
- easy to blend (1)
- fades dark (1)
- fast absorbing (1)
- firming (1)
- hydrating (1)
- lightening (1)
- luxurious (1)
- moisturising (1)
- non-greasy (1)
- packaging is amazing (1)
- perfect (1)
- potent (1)
- soothing (1)
- thick (1)
- wakes me up (1)
- works! (1)
- worth it (1)
- a brightening beauty (1)
- amazing (1)
- amazing! (1)
- amazing, simple, fab (1)
- amazing, works, Smooth, gentle (1)
- at least made in france (1)
- banished my bags (1)
- brightening, Moisturizing, Effective, soothing, fast absorbing, firming, easy to blend, fades dark (1)
- creamy, light, Effective, hydrating, luxurious (1)
- creamy, light, Moisturizing (1)
- doing the job! (1)
- great (1)
- great, dark circles (1)
- hydrating (1)
- hydrating, perfect, worth it, creamy (1)
- hydrating, smoothing (1)
- light, Moisturizing, hydrating, brightens (1)
- light, anti-aging, non-greasy (1)
- light, brightening, non sticky, soft (1)
- light, great coverage (1)
- lightweight, Moisturizing (1)
- lightweight, brightening (1)
- miracle in a jar (1)
- moisture (1)
- moisturizing (1)
- nice price (1)
- peanut butter colour (1)
- peanut butter colour, light, packaging is amazing (1)
- poo (1)
- potent! (1)
- refreshing, works! (1)
- satisfying (1)
- smells amazing! (1)
- smells amazing!, thick, Smooth (1)
- so light (1)
- so rich (1)
- so rich, and creamy. (1)
- softening (1)
- softening, Smooth, wakes me up (1)
- useful (1)
Is it gluten free? I have celiac disease, meaning that I am highly allergic to anything containing gluten, even cosmetic products, and I was wondering if this contains any gluten at all? I have terrible dark circles and would love to try your product as long as it is safe for me to use. Thank you for the help! :)
What does the peptide complex consist of?
Hi gorgeous! The peptides in it’s potent! eye cream are Dipeptide-2 and Palmitoyl Tetrapeptide-7. xoxo, B
Does this product will breakout my skin?
Hi gorgeous! Since it's potent! eye cream is used around the eye area, it's not an area where your skin would break out. Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin. https://www.benefitcosmetics.com/product/view/its-potent-eye-cream xoxo, B
Help get rid of bags? I wouldn't say that I have dark circles under my eyes, I just have big bags under my eyes. I've always had them. Even in baby pictures I do. Will this help get rid of the bags too?
It won't get rid of them but it will help a lot! I would also recommend puff-off! https://www.benefitcosmetics.com/product/view/its-potent-eye-cream https://www.benefitcosmetics.com/product/view/puff-off B xo
I've heard you can put this in the fridge for cooling effect. Can this be put in the fridge during summer? I've heard you can put eye cream into the fridge in summer so it gives a cooling effect. Would it be recommended with this product?
Of course you can!
How to use this cream I have fine lines under my eyes and some mornings I wake up with a slight bag under my right eye. A lot of eye creams should only be used up to the bone under the eye and no closer, is this cream the same or can it be used right up under the eye on the line area?
It's potent! can be applied directly and delicately under the eyes. It's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage https://www.benefitcosmetics.com/product/view/its-potent-eye-cream
Is it supposed to slightly burn the skin? I have this product and I have been using it for a few days now. Morning and night, after I wash my face. Every time I use this cream under my eye area, it causes the skin to slightly burn. It is supposed to do that, or am I having a bad reaction to the cream? I have really sensitive skin.
I personally haven't had any burning with this product. Hope you're not having a reaction because this is a great product!
Hi gorgeous, It's normal to experience some tingling sensation but if it burns and it's really uncomfortable then please stop using it.
Can I use this cream everyday?
Yes, I use it twice a day. I feel like if I don't use it at least once a day the results fade.
Of course you can, gorgeous! I do, and my skin loves me for it.
It's potent@ eye cream Does it really help for those eyes having genetic darl eye cirle? My job requires working late evening and night shift so the dark circle really get worse, will it help any for my case? And is it harmful for sensitive skin?
I have really sensitive skin and I work late nights in a restaurant and go to college and this is the only eyecream I've ever found that visibly reduces my dark under eye circles and doesn't make my skin flair up at all! I really recommend it.
We cannot guarantee that It's potent! will be able to fade your genetic dark circles. However, it will still help smooth fine lines and restore elasticity & firmness.
When do I put it on? Do I use it at night after I wash my face or in the morning before putting my make up on?
I use it both at night after I wash my face and in the morning before I apply my makeup.
For the best results, you should use It's Potent in the morning, before applying your makeup, and then again after you wash your face at night.
Can this cream slightly reduce dark circles which have been caused from thin skin?
Everyone is different, so I'm not sure if it will do this for you. But, this is exactly one of the reasons I purchased this product and it definitely makes my dark under eye circles less visible. I figured it was worth a try and it worked for me! I hope it does the same for you.
It's potent can fade dark circles, but is less likely to fade dark circles that are caused by heredity.
How long can 1 jar of this last for?
Hi: I use it in the mornings and at night, a small amount, and one jar usually lasts me about 1-2 months.
I've had a jar I use every morning and 1 month in it doesn't even look like I've dented it. So probably 6 months at least. This alone makes the product an easier purchase for $30+. You're not supposed to use very much cream under the eye, so keep that in mind when applying any eye cream.
For me, one jar lasts about 8 months. I use it in the morning, and sometimes at night when I'm feeling dry. I would not go without it, it's worth the price for me!
It depends on how much you use each time and how often you use it. Used sparingly, it could easily last 6 months or so.
Can you wear makeup over this product after you put it on?
Sure, why not?
Yes, you can. It completely absorbs in 5 minutes
Yes, this product is meant to be worn under makeup.
Should I wash my face before applying "It's Potent!"?
I would recommend always washing your face before applying anything.
Yes, you should apply it to a clean face.
Is this product okay to use if you are 16? I have under eye dryness and feel as if I need some extra moisture/treatment for the under eye area.
Yes, it mostly just depends upon your skin type.
Age wouldn't be the question. Skin sensitivity would be. This product is used to help fade dark circles and anti-aging signs. Usually anything that is aiding in fading is going to contains some type of acid such as fruit acid like this one combined with botanicals etc... Most have a very low % so most people tolerate these type of products without a problem. Unless you have super sensitive skin I don't see how this could harm you. Some are hypersensitive and may feel a tingling sensation. Your post indicates you are looking for something just to moisturize the Have you developed a skincare routine? It's not to early...first identify what type of skin you have: oily, combo, or dry. Then 3 steps at this point Cleanse, Tone, Moisturize. As you age you get to add serums and eye treatments etc...lol...hope this helped..
Does it help with blue circles? My "circles" are blue due to thin skin, so you can see the blood vessels. Does It's Potent help with this? Also how strong is the smell? I am very sensitive to scents in cream.
I don't feel that It's Potent acts like a concealer, but it does hydrate the skin which will improve the appearance overtime. It's the perfect base for a little concealer or powder if you need coverage. The smell is very light, I'm very sensitive to scents in creams as well, and I haven't had any problems with it. It's also good for sensitive skin. I would go into a store that sells it and see if they can give you a sample. It's worth a try, and it is definitely my favorite eye cream that's out there.
It's potent! is an oderless eye cream that fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.
How does it mix with extremely dry eczema skin?
Excellent ! Really helps
It's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.
Would 18 be too young to be using this?
The wrinkles in the corners of your eyes (if you have that) has nothing to do with age, but rather how you have abused the eye area (i.e., stretching to put on eyeliner/makeup, squinting...). It can also be hereditary. As for dark circles, again, age is not a factor. Dark circles happen due to issues such as iron deficiency, dehydration, heredity, thinning skin and lack of sleep. So I think you are not too young to use this. I've started to get some fine lines and dark circles around 18 years old and have tried products to prevent them (and also tried to improve my diet and drank more water). Perhaps you could use this product in small amounts and get used to it.
I don't think 18 would be too young. I've always had issues with dark undereye circles and this has helped significantly. I can imagine it would help an 18 year old as much as it helps me! (im 24)
Definitely not. If your skin is dry, you need to start using. After age 18, skin begins to age.
Because it's potent! doesn't contain any retinol or other active ingredients, it is safe to use at your age.