dew the hoola hero

dew the hoola liquid bronzer

soft-matte liquid bronzer for face


Out of stock


Believe this bronze!

This liquid bronzer gives your face a year-round glow without the gleam. The smoothing effects and lightweight texture melt in for a shimmerless, natural look that’s so sheer, it’ll have you saying hoola-la!

  • soft-matte finish
  • blends seamlessly
  • signature hoola-la! scent


30 mL / 1.0 US fl. Oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Boost your bronze

Glow on, gorgeous! Smooth dew the hoola on bare skin or over foundation for a seamless, natural looking bronze! Create the illusion of a more slender face by applying dew the hoola under your cheekbones and along your jaw & hairline. Finish the look by sweeping hoola matte bronzing powder all over your pretty face.

dew the hoola model

Reviews & Questions

Sep 15, 2017

Able to Contour in a Few Minutes

Location: Kitchener , Ontario Canada

When I opened this item I admit to being a little taken back as the item "looks" dark and for someone with a "ghost like" Complexion who hides from the Sun wasn't overly sure what the outcome would be , however , its amazing!!!!! I am a tad older and contouring is a foreign concept to my age group but the 3 Easy steps included in the Directions made it so easy to use that I took the plunge and now so happy I did. Love the ease of use , the feel of the item itself and the effect that it gives.

May 17, 2017

Love it!

Location: Berlin

I am obsessed with this product. I went to the Benefit counter and they recommended that I mix a drop or 2 of Dew the Hoola with the hello flawless foundation and I love the results! I am very pale and this mixed with foundation makes me look like I spent some time in the actual sun, not in tanning bed or in the spray booth, because of how subtle it is. Will definitely keep using this to keep my skin glowing! Thank you Benefit!

Dec 10, 2016

Summer Glow All Year Round

Location: Surrey
Eyes: Blue
Skin tone: Light
Love that it's: “Easy liquid application, Soft glow”

An every day must for me. Everyone comments on how healthy I look! Perfect for all ages.

Sep 11, 2016

Love this dewy bronzer!

Benefit Employee
Location: Surrey
Love that it's: “easy to blend”

Works well alone or over makeup for a natural bronze, ignore the bad review this product hasn't got glitter in it? It drys beautifully matte :)

Jun 28, 2016

perfect product

Location: Alabama

I didn't think I needed this until I got a free sample! PERFECT for a natural contour and bronzed look. It's bendable with your finger or a beauty blender and really sheer, in a good way. I am about to order the real thing, so if it's as good as the sample, I would definitely recommend.

May 29, 2016

A healthy glow

Location: Wales
Eyes: Green
Skin tone: Light
Love that it's: “easy to use, glowy, amazing, Bronzing”

I love dew the hoola! I have never been able to achieve a natural looking glow with powder bronzers before so I was sceptical about using a liquid bronzer but its fantastic. I get complimented on my healthy glow all of the time and it doesn't look orange or fake.

May 22, 2016

My favourite product of the year!!!

Location: Sydney

Simply perfection! Perfect subtle contour or can use all over as soft bronzy glow.. Please never discontinue this product!!! In love!!

May 17, 2016

Dew the hoola

Benefit Employee
Location: Middlesbrough
Skin tone: Fair
Love that it's: “amazing”

OMG this so amazing, changed my hole make up routeen gives you a natural glow makes you feel healthy on dull days. Dew hoola with the brush it's one or two of my best buys.

May 13, 2016

Vile product, very disappointed

Location: Evesham
Eyes: Blue
Skin tone: Light
Love that it's: “nothing”

This is disgusting, it has no pigment its orange its glittery. Noone waste your money and buy this. I am very disappointed! I am a regular benefit user and this is just the worst Product

May 12, 2016

My year round glow!

Location: Sydney

I wear Dew The Hoola everyday to keep my glowin! The matte liquid bronzer is my absolute fave

May 9, 2016

Everyday staple!!

Location: Sydney

Obsessed with this matte liquid bronzer, keeps me glowing year round!

May 5, 2016

It's awesome

Location: Biloxi ms

I love it because im not tanning really that much anymore and this is awesome it makes you look like you were just in the sun.

Apr 9, 2016


Location: New York, NY, USA

Love how it blends to create an all around seamless effect! Looks perfect and so natural, not too much of a difference in skin tone, but still a nice glow.

Apr 6, 2016


Location: SFO

keep your question focused on the product avoid writing about customer service, please contact us instead if you have issues requiring immediate attention

Mar 30, 2016

Beautiful product. Smells amazing

Location: Middlesbrough
Eyes: Blue
Skin tone: Light
Love that it's: “Sooo easy to use”

I was a little worried about using this item as first due to it being matte but it leaves the most beautiful finish. Had so many compliments on it, I usually put a little hoola powder in some areas to make them darker after this. Amazing product will defiantly be purchasing again

Mar 25, 2016

So natural & smells yummy

Location: San Francisco, CA

I've never used a liquid bronzer before, but I actually prefer this to the powder version! It looks super natural and the smell is AMAZING!

Mar 7, 2016

Such a natural tan!

Beauty crazy
Location: United States

This product is amazing! Within the first time of using it I knew I loved it! It was so amazing! So natural! Very blendible!

Mar 1, 2016

Natural looking tan in a bottle!

Location: Sf

I love the hoola powder bronzer for contouring, but dew the hoola is great for all over the face tanning. I'm fair-skinned and love that it's buildable, natural looking, and has staying power. Power to the hoola!

Feb 25, 2016

Love that it's liquid

Location: California

I love the liquid matte finish. Great for dry skin.

Feb 25, 2016

My new staple!

Location: Los Angeles

I have always loved the original Hoola Box O' Powder, and always will, but I have a new obsession! This matte bronzer is the perfect shade to give you an all over tan or to contour.

Feb 25, 2016

Heaven in a bottle

Location: Valencia

This is so easy to use and looks great alone or over your fave makeup. The scent is amazing too!

Feb 24, 2016

very versatile product

Location: San Francisco

I love this liquid bronzer! You can use it in so many ways. Since it's matte, you can use it to contour or mix it in with your foundation when you have a bit of a tan. Another great feature is the pump so you don't waste any product. It looks very natural and smells amaze :)

Feb 24, 2016

Great product for fair skin too!

Location: San Francisco

This product gave my fair complexion the perfect touch of color! The formula is easy to blend and works well with my dry skin.

Feb 23, 2016

Looks natural & smells amazing

Location: Half Moon Bay, CA

I'm a big fan of this product. It's unique in several ways: Most bronzers are shimmery or have a strange "sunless tanner" smell but this one is a creamy liquid with a matte finish that blends in to look incredibly natural. It also has a really sweet, subtle scent. I love that it gives my skin a little sun-kissed warmth without making me look orange. It's also awesome for contouring.

Feb 18, 2016

Liquid version of my fave product!

Location: San Francisco

Sometimes liquid bronzers and tints are difficult to apply, but I can't get over how easy this is to use. It's basically hoola, but liquid, and slides on my skin without ever look patchy (even in my dryer areas). Obsessed!

Feb 9, 2016

Easy to use in a bunch of different ways

Location: Oakland, CA

Great color with an easy to use, matte formula. Most liquid bronzers are loaded with shimmer, so this is a welcome change. The neutral brown shade looks gorgeous applied all over, or blended just on the places you'd use powder bronzer. I also like mixing this with foundation or moisturizer to darken my skin a little. This is great if you use self tanner all over and have trouble matching your face to your body. It also smells divine. But my favorite thing? You can actually CONTROL the pump, and how much comes out. Win!

Feb 9, 2016

It's liquid Hawaii

Location: Marina

LOVE LOVE LOVE this product - the world needs more liquid bronzers like this. It's super natural and doesn't make me look shiny at all. The scent is yummy!

Feb 9, 2016

Natural-looking liquid bronzer!

Location: San Francisco

Dew the Hoola is my new go-to for bronzing. It applies smoothly and looks 100% natural. Plus, the scent is AMAZING!

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Thanks gorgeous!