Raising Brows
Since 1976
For nearly five decades, our obsession has been giving you the tools to effortlessly lift, sculpt, & define your brows.
Blurring is Just
The Beginning...
Our NEW POREfessional Concealer gives you multitasking blurred coverage anywhere, from under eyes to imperfections. Meet the total package.
Exclusive Online
Holiday Drop
There’s a little holiday magic in the air. Our first holiday sets just dropped! Celebrate early and get a Benefit Holiday sneak peek...
WE SAW YOU PEEKIN'
Our Latest & Greatest
24-hour* smoothing & blurring liquid concealer
24-hour* smoothing & blurring liquid concealer
Dual-sided lip tint & clear gloss
Dual-sided lip tint & clear gloss
Full-size brow wax & brow pencil and mini brow setting gel
Full-size brow wax & brow pencil and mini brow setting gel
Mini volumizing mascaras
Mini volumizing mascaras
Full-size volumizing mascaras
Full-size volumizing mascaras
Mini mascara & bronzer and fun-size blush, primer, tint & brow setting gel
Mini mascara & bronzer and fun-size blush, primer, tint & brow setting gel
Our Treat, Your Tote!
Get the perfect caryall on us. Free with your $90+ order.*
Code: BFTOTE
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Peak Summer Heat, Locked In
Spend $65 or more online & receive 3 free deluxe-size samples of our ultimate summer-proof essentials.*
Code: FULLFACE
TREAT YOUR BROWS:
Free Brow Gel
Get a FREE deluxe sample of 24-Hour Brow Setter with any $55 purchase to keep brows lifted, shaped, and locked in place all day.*
Code: 24HOUR
NEW ARRIVAL
MEET THE TOTAL PACKAGE
POREfessional Concealer
Our NEW multitasking POREfessional concealer gives you blurred coverage anywhere, from under eyes to imperfections. Get it on and get obsessed.
MEET OUR BESTSELLERS
Most Wanted
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2025 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023