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Last Updated: 2/1/2016
We collect two types of information when you visit Benefit’s Sites: (a) personally identifiable information and (b) non-personally identifiable information.
(1) Personally identifiable information.
Personally identifiable information is any information about you, such as your name, address, telephone number, credit card number and billing information, birth date, email address, profile information, and purchase history. Whether or not you provide your personally identifiable information to us is completely up to you, but if you choose not to provide the information we request, you may be unable to fully enjoy Benefit’s Sites and services, make a purchase or complete a transaction.
(2) Non-personally identifiable information.
Non-personally identifiable information can be technical information or it can be demographic information, such as your age, gender or interests. Non-personally identifiable information does NOT identify you personally.
When you visit Benefit’s Sites, with the help of our third party authorized agents, we may collect information both passively and directly.
(1) Passive Information Collection.
We may collect information passively, while you are visiting or interacting with Benefit’s Sites. We call this “passive” collection since you may not know that this data is being collected when you visit or interact with Benefit’s Sites. This information may consist of the following items: website visitors’ IP address, IP address-related information, system Media Access Control address, network configuration information, network device information, browser plug-in type and versions, and operating system.
Also, we may collect your location if you choose to allow us to track your location through Benefit’s Sites or if your personal or non-personal information indicates a certain geographic location. This information may help us provide recommendations to you based on your location, serve you with advertisements or direct you to a product or service that we believe may be of interest to you and that is marketed to people near your location.
Finally, in order to help facilitate the delivery of relevant content, we may utilize third party data analytics tools to identify how users engage with Benefit’s Sites and to provide us with information regarding our users.
Information that is collected passively may be non-personally identifiable or it may identify you personally. Further, this information may be collected whether you are signed in to Benefit’s Sites or not. The purpose of this data collection is to optimize your experience on Benefit’s Sites, to ensure we are partnering with third parties that offer products and services that are of interest to you, to facilitate a transaction or fulfill the terms of an agreement, or to ensure that the advertisements offered to you are relevant.
(2) Direct Information Collection.
We also may collect information from you directly, at the time that you supply data to us via Benefit’s Sites. This information may be collected in the following instances:
The above list provides examples of how we may collect personally identifiable information from Benefit’s Sites. If you do not want us to collect your personally identifiable information, please do not provide it on Benefit’s Sites.
We collect information to serve you better and to provide you with a customized experience while using Benefit’s Sites. Here are some examples of how we may use your personally identifiable information and non-personally identifiable information:
We may use your personally identifiable information in the following instances:
Non-personally identifiable information is used in correlation with personally identifiable information, in order to fulfill transactions, provide you with a requested service, for research and market development, or in other ways as permitted by applicable laws, including combining non-personally identifiable information with personally identifiable information.
Any information you submit in a public area of Benefit’s Sites – such as on a social media page, user comments, comments on Benefit’s blogs, reviews or comments on the Ratings & Reviews feature, questions or answers on the Ask & Answer application or any other public forum - will not be treated as confidential and may be publicly disclosed. This applies to personally identifiable information, as well as non-personally identifiable information, so please consider your public postings before doing so. Additionally, information posted on social media pages will be subject to the terms governing those pages and websites.
Benefit’s Applications may include features that can provide you with location-based information if you tell us where you are (i.e., by allowing your mobile device to send us your location). If you want to deactivate this feature, please contact your carrier for information on how you can disable location services on your mobile device.
Benefit’s Sites are not intended for children. We do not knowingly collect personally identifiable information from children, and none of the Benefit Sites are designed to attract children. In the event that we learn that a person under the age of 13 has provided personally identifiable information to Benefit, we will delete such personally identifiable information.
Security for Benefit’s Sites is in accordance with industry standards to protect the security of your personal information both online and offline. Personally identifiable information is stored on computer servers in a controlled environment that is reasonably protected from unauthorized misuse or disclosure. We use available technology and other techniques to implement systems like firewalls, and/or encryption to secure marketing data transfers.
Orders placed on Benefit’s Website are encrypted using Secure Socket Layer (SSL) technology, an industry standard that is used by vendors to ensure the security of online business. It negotiates and employs the essential functions of mutual authentication, data encryption, and data integrity for secure transactions.
We take special steps to safeguard your personal information and since your password is protected, only you can access your account information. We recommend that you keep your password private and always sign-off of your account and close your browser when you are finished shopping. If you have any questions about security on our website, please email firstname.lastname@example.org.
If you would like to opt out of receiving promotional emails from us, please follow the unsubscribe instructions located at the bottom of each email.
If you would like to opt out of receiving direct email, mail, mobile marketing or telephone marketing calls from us, or if you prefer that we not share your personal information with third parties for marketing purposes, please send your request, including your name, email address, street address, city, state, and zip code, via email to email@example.com (please use the subject line: Privacy Opt-Out Request). We are not responsible for notices that are not labeled or sent improperly, or do not have complete information. We will process your request within 30 days of the date we receive your request, but you may, in the meantime, receive previously scheduled emails, mail or calls from us. Once you have opted out, you do not need to do so again.
You can update, change or delete certain personally identifiable information (such as your email address, mailing address and payment method) on Benefit’s Websites by clicking “My Account” in the menu at the top of each page on Benefit’s Websites.
We may use advertisers, third party ad networks, and other advertising companies to serve advertisements on Benefit’s Sites. Please be advised that such advertising companies may gather information about your visit to Benefit’s Sites or other sites (such as through cookies, web beacons and other technologies) to enable such advertising companies to market products or services to you, to monitor which ads have been served to your browser and which webpages you were viewing when such ads were delivered. If you would like more information about this practice and to know your choices please click here. PLEASE NOTE THAT THIS POLICY DOES NOT COVER THE COLLECTION AND USE OF INFORMATION BY SUCH ADVERTISING COMPANIES.
If you choose to provide us with personally identifiable information, Benefit may transfer that information to its affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personally identifiable information to the United States which does not have the same data protection laws as the EU and by providing your personally identifiable information you consent to:
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personally identifiable and non-personally identifiable information collected via the Sites.
Benefit Cosmetics LLC
225 Bush Street
San Francisco, California 94104
Benefit does not support Do Not Track browser settings and does not currently participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your Personally Identifiable Information or Non Personally Identifiable Information.
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding Benefit's disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please contact us at the address provided in Section XIV, above.
You have the right to access, correct and remove your personal information. You also have the option of preventing the processing of this data. You may exercise this right at any time by sending an email to the following address:
For UK Visitors:
Chelmsford, Essex, CM1 1PHuk@benefitcosmetics.com
For French Visitors:
65, avenue Edouard Vaillant
92100 Boulogne Billancourt
With respect to data collected from French visitors, any personal information you send BENEFIT for the purposes of certain services is subject to the provisions of Data Protection Act no. 78-17 of 6 January 1978.