A curling mascara that will make you say 'buh-bye' to your eyelash curler
Award Winner

roller lash curling mascara

super-curling & lifting mascara


they're real! BIG sexy eye kit

beyond easy neutral eyeshadow palette  

Lengthen,  curl,  volumize eyelashes for drama beyond belief
Award Winner

they're real! lengthening mascara

beyond mascara

The best gel eyeliner that's easy to put on
Award Winner

they're real! gel eyeliner pen

lash-hugging gel liner pen


It’s in the bag!

Best of Benefit VKB

REAL tempting threesome

limited edition set of they're real! liner, mascara & remover


they're real! tinted primer

mink-brown tinted eyelash primer


puff off! under eye gel

instant eye gel to help smooth the look of undereye puffies

Out of stock

stay don't stray eyeshadow primer

stay-put primer for concealers & eyeshadows


erase paste brightening concealer

brightening camouflage for eyes & face


lemon aid

color correcting eyelid primer

A BB cream for eyes to protect your peepers from environmental stress
Award Winner

air patrol

BB cream eyelid primer

Brows PlayBrows Reco