Single's Day Sale

Treat yourself to 40% off Roller Lash AND $11 minis for 2 days ONLY!

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Treat yourself to 40% off Roller Lash AND $11 minis for 2 days ONLY! CTA: Shop Now

Score Big With

Winning Sets

We've got all your favorite beauty bestsellers & unbeatable deals. Get ready to play this holiday season.

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Model holding holiday 2025 sets
Loyalty benefits and models

Want To Be Friends With Benefit?

Meet Friends With Benefit, our new rewards program!

Earn points on every online purchase to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content & sooo much more.


Plus, get 15% off & 50 points* just for signing up.

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WE SAW YOU PEEKIN'

Our Latest & Greatest

$292 value
Bestseller
Glam Cube Advent Calendar packaging
Glam Cube Advent Calendar products
Glam Cube Makeup Advent Calendar Gift Set

Beauty advent calendar packed with full-size, mini and fun sizes
$149.00
1 Size
NEW
The POREfessional Foundation
The POREfessional Foundation
CHOOSE SHADE  - 
$47.00
The POREfessional Foundation

Smoothing & blurring matte foundation with Niacinamide
$47.00
CHOOSE SHADE  - 
$47.00
40 Shades   |   1 Size
$70 value
Limited Edition
Browminoes Products
Browminoes Product Lifestyle
CHOOSE SHADE  - 
$36.00
BROWminoes 3-Piece Brow Gift Set

Full-size brow defining pencil, volumizing fiber brow gel, and brow setting ge
$36.00
CHOOSE SHADE  - 
$36.00
5 Shades   |   1 Size
$52 value
Includes Bestselling Benetint
Benetint Buddy Product
Benetint Buddy Product
Benetint Buddy Lip & Cheek Tint Duo Gift Set

Full-size lip & cheek stains
$34.00
1 Size
$58 value
Gifting Ready
BADgal Royalty products and packaging
BADgal Royalty products and packaging
BADgal Royalty 2-Piece Mascara Gift Set

Full-size volumizing mascaras
$35.00
1 Size
NEW
Benetint
Benetint
CHOOSE SHADE  - 
$28.00
Benetint

Dark cherry-tinted lip & cheek stain
$28.00
CHOOSE SHADE  - 
$28.00
3 Shades   |   2 Sizes
NEW
Benetint
Benetint
CHOOSE SHADE  - 
$28.00
Benetint

Raspberry-tinted lip & cheek stain
$28.00
CHOOSE SHADE  - 
$28.00
3 Shades   |   2 Sizes

A Few Of Our Faves

Score four FREE deluxe samples of our favorite bestsellers when you spend $85+!*


Plus, spend an extra $10 for a FREE makeup pouch!.*


Code: FULLGLAM

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Score four FREE deluxe samples of our favorite bestsellers when you spend $85+!*Spend $10 for a FREE makeup pouch! *Bag will automatically apply. Code: FULLGLAM

The Cool Girl Comeback Bundle

Treat yourself to a little extra: when you pick up All the Cool Girls Get Fired, enjoy 20% off any one of our four bestselling beauty favorites.


*Must add both book and product of choice to cart

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Treat yourself to a little extra: when you pick up All the Cool Girls Get Fired, enjoy 20% off any one of our four bestselling beauty favorites. *Must add both book and product of choice to cart

24 Days of Surprises

The Glam Cube

Unlock 24 days of makeup surprises with Glam Cube advent calendar as you count down to the holidays.

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Benefit Cosmetics Advent Calendar
MEET OUR BESTSELLERS

Most Wanted

Precisely, my brow pencil

PRECISELY, MY BROW PENCIL
The POREfessional

THE POREFESSIONAL FACE PRIMER
BADgal BANG! Mascara

BADGAL BANG! MASCARA
Benetint Lip & Cheek Stain

BENETINT LIP &
CHEEK STAIN
AT YOUR SERVICE
BOOK ME

Find out why our brow wax is a fan fave. We do it just the way you like for a polished, defined look.

Wax Model
World's #1 Brow Brand***

Give your brows a lil’ boost with tinting. Your brows will look more defined, fuller & bolder.​

Tint Model
World's #1 Brow Brand**

Talk about a pick-me-up! Our brow lamination straightens & sets to give brows a lift.​

Lamination Model
World's #1 Brow Brand**
BOOK ME

*Click here for all Claims, Promotions & Offer Terms & Conditions
**instrumental test on 32 participants ​
***based on estimated total global prestige brow product retail sales January – December 2023
****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023