Bold Is Beautiful


We donate 100% of our brow wax proceeds in May and 100% of our magenta 3D-BROWtones proceeds year-round to local charities for women & girls in 21 countries. We’re so proud to empower women like Anyse, supported by Look Good Feel Better Canada, to be BOLD, BELIEVE in themselves, and BE 100%.

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See what we've already raised worldwide!

Our charity partners:

Dress for Success.

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Bold Is Beautiful charity Girls Inc.

Girls Inc. inspires girls to be strong, smart, and bold by providing them with the right tools and support to succeed. Through various research-based informal education programs, girls learn to set and achieve goals, confront challenges, resist peer pressure and see college as attainable.

Bold Is Beautiful charity Look Good Feel Better.

Look Good Feel Better is dedicated to improving the quality of life and self-esteem of people undergoing cancer treatment. The program offers complimentary group, individual, and online sessions that teach beauty techniques to help people with cancer to face their diagnosis with greater confidence.

Bold Is Beautiful charity The Princess Project.

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them. TPP’s effort has been made possible through invaluable volunteer, donor and community support since 2002.

Bold Is Beautiful charity Step Up.

Step Up believes that all girls should have the opportunity to fulfill their potential. The mentorship nonprofit propels girls from under-resourced communities to fulfill their potential by working with them on becoming confident, college-bound, career-focused, and ready to join the next generation of professional women.


Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.

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Thanks gorgeous!