Bold Is Beautiful

We give 100% SO WOMEN CAN BE 100%

This May, we will donate 100% of Benefit's brow wax proceeds and 100% of Benefit's magenta 3D-BROWtones proceeds to local community partners for women & girls.* We’re so proud to empower women like De'Orsie, supported by Dress for Success, to be BOLD, BELIEVE in themselves, and BE 100%.

 
 

Here's how you can get involved!

See what we've already raised worldwide!

Dress for Success.

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Bold Is Beautiful charity Girls Inc.

Girls Inc. inspires girls to be strong, smart, and bold by providing them with the right tools and support to succeed. Through various research-based informal education programs, girls learn to set and achieve goals, confront challenges, resist peer pressure and see college as attainable.

planned parenthood logo

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. With more than 600 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect and without judgment.

Bold Is Beautiful charity Look Good Feel Better.

Look Good Feel Better is dedicated to improving the quality of life and self-esteem of people undergoing cancer treatment. The program offers complimentary group, individual, and online sessions that teach beauty techniques to help people with cancer to face their diagnosis with greater confidence.

Bold Is Beautiful charity The Princess Project.

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them. TPP’s effort has been made possible through invaluable volunteer, donor and community support since 2002.

STEP UP

Step Up believes that all girls should have the opportunity to fulfill their potential. The mentorship nonprofit propels girls from under-resourced communities to fulfill their potential by working with them on becoming confident, college-bound, career-focused, and ready to join the next generation of professional women.

A LEGACY OF LAUGHTER

Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.

*100% of Benefit’s proceeds from BIB branded 3D BROWtones magenta sold in its authorized retailers and 100% of Benefit proceeds from brow wax services sold during May 2019 at US Benefit Boutiques and Benefit BrowBars in Macy’s, Belk, Sephora inside JCPenney, and Ulta will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 471045, San Francisco, CA 94147(917) 913-0802; The Personal Care Products Council Foundation on behalf of Look Good Feel Better ®; 1620 L Street NW, Suite 1200, Washington, D.C. 2003 (202) 331-1770]; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212)541-7800. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.

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Thanks gorgeous!