Cakeless Pop Up

Eat your cake, don't wear it at Benefit's Boi-ing Cakeless Bake Shop! Finding your perfect shade is a piece of cake - step into our test kitchen for a taste of our NEW BOi-ing Cakeless Concealer. Plus, enjoy sweet photo ops, exclusive merch, and tasty treats courtesy of our friends at Sprinkles!

See what's new!

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Thanks gorgeous!