Cakeless Pop Up

Eat your cake, don't wear it at Benefit's Boi-ing Cakeless Bake Shop! Finding your perfect shade is a piece of cake - step into our test kitchen for a taste of our NEW BOi-ing Cakeless Concealer. Plus, enjoy sweet photo ops, exclusive merch, and tasty treats courtesy of our friends at Sprinkles!

See what's new!

* offer valid online only 8/15-8/25. Visit and select Design Your Own to place your order. Due to preparation times, layer cakes must be ordered one day in advance. Orders can be placed for pick-up or delivery. Limited one-per guests. Discount does not apply to delivery fee. Offer can’t be combined with other promotions and cannot be used on previous purchases.

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Thanks gorgeous!