What's New

What's New

Big sexy lip kit contains bright and matte lipstick and liner shades to create full, ombre lips.

they're real! BIG sexy lip kit

4 all-in-one lipstick and liners ($40 value!)


bigger & bolder brows kit

buildable-color kit for dramatic brows ($62 value!)

A curling mascara that will make you say 'buh-bye' to your eyelash curler
Award Winner

roller lash curling mascara

super-curling & lifting mascara


defined & refined brows kit

precision kit for expertly defined brows ($59 value!)


they're real! BIG sexy eye kit

beyond easy neutral eyeshadow palette  

firm it up firming eye serum

firm it up! eye serum

eye serum to help visibly firm, tighten & brighten



brow experience
benetint limited edition component

benetint limited edition cheek & lip stain

rose-tinted lip & cheek stain

Limited-edition set with 2 FULL SIZE eyeliners and a deluxe mascara sample. Only at BenefitCosmetics.com!

crush on color value set

a set for bright & colorful eyes ($56 value!)

Get flirty eyes with two full size eyeliners & a mini eyelash primer, only at BenefitCosmetics.com!

line & dine me value set

a set for flirty eyes ($56 value!)


b.right! on girl! skincare set

4-piece limited edition radiant skincare set ($68 value!)


girl-a-rama makeup palette

“gorgeous galore” full-face makeup palette ($77 value!)

Brows PlayBrows Reco