New Makeup Products

What's New


cheekleaders bronze squad cheek palette


highlight, contour & bronze palette ($150 value)


cheekleaders pink squad cheek palette


blush, bronze & highlight palette ($150 value)


cheekleaders pink squad mini cheek palette


blush, brighten & highlight palette ($48 value)

Roller Liner Eyeliner is a true matte liquid eyeliner that glides on smoothly for a natural-looking fine line.

roller liner liquid eyeliner


true matte liquid eyeliner

hoola matte bronzer


matte bronzing powder

Let the Pretty Times Roll!


liquid eyeliner and eyeshadow palette ($32 value)

roller lash and roller liner

Roller Routine Kit


Roller Lash & Roller Liner Duo ($47 value!)

Hoola Jumbo

hoola limited edition jumbo size


matte bronzing powder ($60 value)

Solve your biggest brow dilemmas instantly with Brow-raising Lineup!, Benefit's mini trio of bestsellers.

Brow-Raising Lineup!


3 mini Benefit brow bestsellers ($36 value)

BROWmazing Deal


full-size brow pencil value set ($48 value)

roller liner mini

roller liner liquid eyeliner travel size mini


mini true matte liquid eyeliner


benefit x boss brows, baby! limited edition kit


bestselling brow gel & pencil value set ($58 value)

Brows PlayBrows Reco
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Thanks gorgeous!