brow wax hero

brow wax

benefit's signature brow arch service

Our signature eyebrow waxing service!

Transforming brows since 1976!

The Benefit brow wax is the quickest way to not only flatter but flaunt your favorite features. Whether you’re searching for eye-opening arches or a little extra lift in your overall look, the results from this service will leave you looking polished, pretty and put-together.

  • Brow trim: $5
  • Brow & lip wax: $31
  • Brow tweeze: $26

* Prices may vary depending on location.


Map ‘em & wax ‘em!

Cookie-cutter styles & stencils simply will not do...every brow service begins with Benefit’s signature technique, Brow Mapping: a 3-step custom technique that identifies the perfect shape on any face. Wax on & wax off when you want...appointments are never necessary, gorgeous!

brow wax model

Reviews & Questions

Jan 3, 2017


Location: Davenport, IA
Eyes: Blue
Skin tone: Light

After I got my brows done, I looked in the mirror and was shocked. I had no idea my eyebrows could look this good!!

Nov 28, 2016

Love my brows

Jessica Marie
Location: Melbourne, Australia
Eyes: Brown
Skin tone: Olive
Love that it's: “Easy and quick”

Had my brows waxed plenty of times and never let me down. I love the shape of them when they are finished and they offer to apply aloe vera to calm the skin around it afterwards.

Nov 20, 2016

Took off Skin

Location: Medina
Eyes: Brown
Skin tone: Light

This is the second time I've been to the brow bar. I was very pleased the first time so I decided to go back! However this time, my brows look great but they took off skin under my eyebrows. I have large noticeable scabs now that did create significant pain for a while.

Nov 8, 2016

Just Say No!

Location: Texas
Eyes: Blue
Skin tone: Fair

So disappointed My brows look worse than when I arrived ( I had not had them waxed or shaped in over 4 months). As she began marking and waxing i asked if the dark browns I saw her using were the right colors and she assured me they were. When she finished and handed me the mirror I had 3/4" thick heavy dark briwn caterpillars over each eye. I asked if it was a joke. Ive never had heavy brows in my life. I have pale skin, blue ryes and rarely wear mascara (she was informed of) the contrast was shocking. Removed the color said her pencil was too yellow for my light ash blonde brows. She waxed a bit more and gave me smaller caterpillars. Tried to upsell me on the brow kit never showed me how to do anything. Paid left. Total waste.

Oct 28, 2016

Perfect Brows Everytime

Rosa Lee
Location: McAllen, Texas
Eyes: Brown
Skin tone: Fair
Love that it's: “clean, fast, perfect, friendly”

I've been going to my local Ulta Benefit Brow Bar in McAllen, TX to get my brows waxed by Karely for over a year now. She is just awesome, she always does a great job - I always get complements on my brows and I'm always asked where I go and I send them straight to Karely. She is super friendly and does an excellent job on my eyebrows every time. I will not go anywhere else; I schedule my appointment with her every two weeks and she helps my maintain my brows in great shape. She maps my brows every time before going in with wax, I've never actually gotten a skin irritation as compared to when I would go elsewhere (wax was always too hot even after telling them).

Oct 5, 2016

Love my brows

Location: Santa Fe
Eyes: Brown
Skin tone: Fair
Love that it's: “Accurate”

Most definitely knows what she is doing

Aug 27, 2016


Location: Vaughan mills Sephora
Eyes: Hazel
Skin tone: Light
Love that it's: “quick, great results”

Going in reading mixed reviews I was a little scared. The person who did my brows was absolutely amazing. She explained everything, and was super nice! My brows have never looked better! They are so on point my friends can't stop staring at them! This is an amazing service I would HIGHLY recommend! I'm already booking my next appointment

Aug 1, 2016


Location: Bristol, TN
Eyes: Brown
Skin tone: Medium
Love that it's: “on fleek”

the girl who did my brows knew exactly what was in style and knew what I wanted. she made sure I was comfortable the whole time and made sure I liked how my eyebrows were looking as she waxed and plucked. I'm so in love with the results!

Jul 1, 2016


Location: Cork
Eyes: Green
Skin tone: Light

Amazing every time!!

Jun 3, 2016


Location: CA
Eyes: Hazel
Skin tone: Medium
Love that it's: “So precise and fast”

First time going to the Brow Bar and I will definitely be going again. They left my brows amazing and they are very professional.

May 27, 2016

Will be back again!

Location: Philippines
Eyes: Brown
Skin tone: Fair
Love that it's: “no double dipping, neat”

I just had my first session. Tried threading before but it really makes me teary-eyed! They even gave me tips and tricks on how to improve the look of your brows. Others don't give those advices (Such a downer, I know).

May 7, 2016

Bad result

Location: Bangkok, Thailand
Eyes: Brown
Skin tone: Fair
Love that it's: “No love but full of regret!”

It wasn't my first time having brow wax with Benefit in Bangkok. My previous experiences were good but not this time. At first, when I checked it in Benefit's small mirror it looked fine but after I looked at it in a bigger mirror, I found that my brows were too thick making me look weird. I wanted it more natural and clean so I decided to go back to the shop and asked Benefit's staff to fix it politely. I even said sorry to her. She was little bit upset and treated me slightly different from before. However after fixing, the result was worse till I wasn't sure if she would like to help me or not so I left and just heading back home. Right now my right brow is higher than the left one and both have different shape. Disappointed and upset!

May 3, 2016

Not the best waxing experience

Location: London
Eyes: Hazel
Skin tone: Fair
Love that it's: “Quick and reasonable price”

I did my brow and upper lip wax at Debenham's Benedit counter and tbh I was somewhat disappointed. The lady who did my waxing was nice, polite and pleasantly talkative, however, she did wax my brow unevenly and I didn't want to get into an argument it's a waste of time. I thought I could still fill in my brow for a couple week that's fine. Nevertheless my upper lip line and a few spot on that area got infected and swelled up so bad when I got home. Not only she only washed her hands with gel sanitizer but she did not wear gloves while waxing, which in my opinion, not up to the hygiene standard that I expected. even though I'm a fan of benefit products, I'm not so sure how I feel about going back to the brow bar again.

Apr 14, 2016

Brow Bar at Ulta is Fantastic!

Location: New Orleans, LA
Eyes: Brown
Skin tone: Olive
Love that it's: “Convenient (no appointment needed)”

I get my brows done once a month at the Brow Bar at Ulta in Harahan (Elmwood Shopping Center). Katie is truly the best! She's extremely friendly, courteous and professional. She always asks the clients about the shape/look they're trying to achieve, and takes her time with every customer. The wax they use never causes any redness/irritation for my sensitive skin, and the brow stations/tools are always very clean. I am very happy with the service and how great my eyebrows look! Thanks so much, Katie!

Feb 22, 2016

So bad I started crying!

Location: Salt Lake City, UT
Eyes: Green
Skin tone: Light

I grew out my brows for three months, so I was very excited for my Benefit brow bar appointment at my local Ulta. I asked the technician (who was late to my appointment) to clean up my brows and leave them big, full, and natural. What I got were extremely thin and short brows. The manager felt so bad I didn't even pay. Never again :(

Sep 13, 2015

Great outcome, poor process

Location: Singapore
Eyes: Hazel
Skin tone: Medium
Love that it's: “neat”

I really like the outcome and look of my brows now but the service wasn't exactly to the level. First and foremost, the lady who did my brows was very impatient and i think she almost flared up when i asked her once again regarding the marking she made as it was way bold. Secondly, when testing the hot wax on my arm, i told her that it was a little hot to my preference and all she said was "Erm, no, our wax is actually at an okay temperature, so its ok." And of course, i couldn't say anything since she claimed that it was okay. Lastly, halfway through my session, she attended to a lady for 5 mins, she did not even apologise for having to walk away. At least the outcome was good. I may consider going back.

Aug 21, 2015


Location: Luxembourg
Eyes: Brown
Skin tone: Light

I went to France yesterday because here in Luxembourg we don't have the benefit eyebrow bar. I have to say that the girl who did my brows was very professional and extremely nice. I really love my brows now and i sure will go back :D :D :D :D :D

Jul 29, 2015

The Benefit method is flawless!

Location: Sacramento, CA, USA
Eyes: Hazel
Skin tone: Light
Love that it's: “natural, on fleek”

I've been burned by bad brow waxes in the past at other salons (literally - one time they BURNED me) but since going to Benefit exclusively for my waxing services, my brows have never looked better. Every aesty I've seen has been great, but I do love Meleah at the Benefit Brow Bar at Macy's Union Square in SF. Her brow expertise is like magic! I never thought I could have the lush, full, groomed brows I have now. Trust. And then top with Gimme Brow for added perfection.

Jun 15, 2015


Location: Undisclosed
Eyes: Blue
Skin tone: Light
Love that it's: “perfect, professional, friendly”

I've recently moved to Sydney and it's been so hard to find beautician who is skilled enough to perfect my brows! My first visit to the brow bar and i was instantly satisfied. The staff are well-trained and talk you though what they're doing. You can also opt for a tweeze only treatment which is great.

Jun 15, 2015

Worst brow wax EVER.

Location: West Valley City, UT, USA
Eyes: Brown
Skin tone: Medium

I go into the location by my work all the time because the girl that works there always does my brows amazing and one day I go in and they had a new guy and I asked for a clean up of my brows. He did NOT clean up my brows. He was shaking the entire time and barely put wax on me. in the end he quickly said "all done" and didn't even show me the final result and when he tried filling in my brows he did them way way thicker than my actual brows. Just an awful experience overall.

Apr 6, 2015

Perfectly Pampered & Impressed. Bravo!

Location: Altoona, PA, USA
Eyes: Green
Skin tone: Light
Love that it's: “convenient, painless, great service, pampering, exceptional service”

I should let you all know I had never let anyone ever tweeze or wax my brows. EVER! I didn't even do it myself. I had a friend try and tweeze once and it hurt and I hated it. I had a fear of it like getting a shot lol. But, my brows are full and were getting a little out of control. One day I was at Ulta, browsing the Benefit Bar and noticed a customer having their brows waxed and trying a few products. She didn't flinch , and looked amazing..So I made an appt. The Benefit gal was great. No pain at all and I couldn't believe what a difference it made to my appearance. My face looked polished and my eyes really looked great. Plus, I got a little makeover. I now am a repeat customer, and won't let anyone BUT my Benefit girl touch my brows. That first experience also introduced me to my top favorite make-up brand as well as ending my 15 year search for the best foundation. I love this brand!

Apr 3, 2015

Well, that was a mistake.

Location: Undisclosed

I don't think I'll ever get my eyebrows waxed ever again. The woman who did the waxing was lovely and sweet (she also tried to sell me a million products, but that's her job, so I can't be upset about that). However, I asked her to retain my brows' thickness and she didn't do that by a long shot. A small chunk of my left eyebrow is actually now missing because she over-trimmed and over-tweezed. She also made the distance between my brows a bit too wide, so I look a bit froggy now. All in all it looks pretty terrible, but I didn't notice till I got home because she drew in the brows so darkly with a brow pencil. So yeah. I'm pretty disappointed and probably won't ever get my brows waxed again. Oh well. Live and learn.

Jan 1, 2015

Not impressed

Location: NY
Eyes: Brown
Skin tone: Olive

I was very excited to get my brows done by the benefit brow bar as I have seen very good things about it. I researched it a ton before going in to the store and one of the things I noticed was that no appointment was necessary!! I really thought that was great. So I stopped in one day and walked around for a bit without being greeted by anyone. Finally, after about 5 minutes, I went up to the sales associate and told her that I was looking to get my brows waxed. She looked very unhappy to be there and miserable towards everyone. She sort of rolled her eyes at me as if I was a burden and told me that I couldn't get my brows waxed. When I asked why she told me that I needed to make an appointment ahead of time. Which, when I read on the website, you didn't need an appointment. She was very rude and I am highly dissatisfied with my experience. I really wish I had the opportunity to get them waxed but I don't know if I will go back now. :( P.S. I also attached an image of a screenshot of the page where it states no appointment is necessary. Better luck to the rest of you!!

Dec 17, 2014

Quick but... lacking in interaction with customer

Location: Wellington, New Zealand
Eyes: Brown
Skin tone: Fair
Love that it's: “quick”

During a stopover in KLIA, I spotted a Benefit Cosmetics booth and decided to go for a Brow Wax. Upon asking how long this process would take, I noticed the staff member was already quite cold and unresponsive but I decided to go for it anyway. Even though my brows were tidy when she was finished, I felt that she didn't ask me what shape I wanted enough AND she wasn't very helpful/informative either so I left feeling a bit disappointed..unsure if I will go for it again or not.

Nov 6, 2014

Brow Bar at Ulta!

Location: Richardson, Texas
Eyes: Brown
Skin tone: Light

Heather at Benefit Brow Bar Cosmetics is THE BROW WIZARD! She loves what she does and she saves brows all day long. She is amazing! I had been letting my eyebrows grow for about three months because I went to get them threaded and the lady completely messed them up. She made them uneven and extremely thin! After searching for the best brow place in Dallas I found Heather! My eyebrows are back to how they should be thick and with a form. Heather did such an awesome job!!I will not be going anywhere else from now on. SHE IS MY BROW GIRL! Thank you Heather for rescuing my eyebrows!

Oct 21, 2014

Brow Wax

Location: Miami, FL, USA
Eyes: Brown
Skin tone: Light

Best brow wax I have ever received. Robert at Macy's of Dadeland is a wonderful aesthetician! I will never trust my brows to anyone but him! I have received SO many compliments on my eyebrows and have recommended all of my friends to him. They all have the same wonderful things to say about him!

Oct 2, 2014


Location: Undisclosed
Eyes: Blue
Skin tone: Olive

Absoluely lvoed the service i recieved! Will be returning for sure.

Aug 12, 2014

Left with two different eyebrows

Location: Raleigh, NC
Eyes: Brown
Skin tone: Olive

I went to the brow bar after reading all the marketing online and good reviews. I left the brow bar with two eyebrows that are shaped completely differently. I have naturally full, thick eyebrows and all I needed was some neatening up. The aesthetician took away at least half an inch on the outside of my brows, waxed the bottom and top without asking if I was comfortable with having the top done (which every other beautician I've been to has) and left me with brows that are mismatched in shape, size and placement. I'm absolutely devastated and hope she hasn't ruined my brows forever. Stick to trained aestheticians in beauty salons instead of being tempted by Benefit's bright colors and mall convenience. I seriously regret going to the Benefit Brow Bar.

Aug 8, 2014

Amazing service

Location: Amsterdam, The Netherlands
Eyes: Blue
Skin tone: Light

Never had such good service during a brow waxing session. I had really wild brows that were way to light to match my hair colour. But thanks to benefit they look perfect now, they're also dyed a amazing dark brown colour that makes my eyes pop. I also had amazing advise about make-up and skincare. And it's a good price for such a treatment.

May 28, 2014

Best Eyebrow Wax Ever

Location: Glen Allen, VA, USA
Eyes: Brown
Skin tone: Deep
Love that it's: “perfection”

Best eyebrow wax I have ever received. Staff was helpful and informative. My brows have the best shape for my face. Very pleased.

Jan 1, 2014

Great Experience and Love the detail look

Location: Tyler ,TX
Eyes: Blue
Skin tone: Light

Best brow shaping . Erin was awesome . We are a Wedding and Portrait photo studio here in town and looking to send all our bridal clients in for a Brow bar as a bridal gift from us .

Dec 31, 2013


Location: Oceanside, NY, USA
Eyes: Blue
Skin tone: Light

Hoola is the best bronzer on the market! I am very light and have tried so many bronzers from Nars, Chanel, Dior, etc. and this one NEVER looks orange! My favorite thing about this product is that it goes on very light so it is buildable.

Brows PlayBrows Reco