Beauty Banter

Beauty Banter


@chrisspy showed us how she gets a flawless grunge brow for fall with the NEW Benefit Brow Collection!


The gorgeous @chrisspy showed us how she gets a flawless grunge brow for fall!


Find your perfect brow shade in the NEW Benefit Brow Collection!

Benefit Brow Collection shade finder
Meet the NEW Benefit Brow Collection!
Find your perfect brow shade!

Based on your natural hair color, find your perfect match from our 6 easy-to-choose shades!


platinum to light blonde (cool)

platinum to light blonde (cool)


golden to dark blonde (warm)

golden to dark blonde (warm)


light to medium brown, redheads (neutral-warm)

light to medium brown, redheads (neutral-warm)


medium to dark brown (neutral-cool)

medium to dark brown (neutral-cool)


dark brown to black (warm)

dark brown to black (warm)


dark brown to black (cool)

dark brown to black (cool)


The gorgeous @kkimthai tells us all about the differences between Benefit's NEW brow pencils, what she likes best about each, and how she likes to use them!


Goof Proof vs. Precisely, My Brow Pencil with @kkimthai


Our Global Beauty Authorities Annie & Maggie Ford Danielson, tell us what it's like to grow up flush with benetint, lots of laughter & perfect eyebrows.

Beauty Banter Annie and Maggie Intro Image
It's a sister act...take two!

At Benefit, we believe laughter is the best cosmetic...and who better to spread the giggles than the daughters and nieces of co-founders Jean & Jane Ford. With benetint in their veins and “beauty locker room” banter in their ears, Maggie & Annie Ford Danielson are natural pros at spreading the feel-good vibes while dishing about makeup. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities...a vibrant duo that travels the world to share fast & fab beauty fixes with goodtime gals everywhere.

Full of glitter & beautiful are a few of the sister’s favorite “growing up Benefit” memories!


One of my favorite memories is when my mom woke me up at 5am for a secret mission.  She said all we needed was a staple gun & a lot of pink tulle...then asked me to be her “official helper” to remake the holiday windows. I was so excited!
When I was growing up, all I wanted was to be like the women I saw in the stores getting their brows waxed, but mom always said I was too young. When I was about to go to high school my mom finally said yes, under one condition: “...just don’t tell your father!” 
Much to my mom’s dismay, I found her Benefit blue eyeliner when I was in high school. It became my staple look for an entire year: blue eyeliner & pink lip gloss…oh, so cool!


When I was little my mom used to bring me into the boutique when she couldn’t find a babysitter. I’d sit in the corner and watch her put makeup on women for hours!
During the holidays our entire house was covered in spray glue & glitter because Mom made the holiday window decorations for the boutiques herself.  Our dining room table was ground zero for holiday madness.
Every time I smell Boo Boo Zap I’m immediately taken back to middle school. I used to pour it all over my face when I was 13!

Chisel your cheekbones and get your glow on with a quick highlight and contour tutorial featuring NEW dew the hoola liquid bronzer!


Dew the Hoola Contour with @JadeyWadey180


Our Global Brow Expert, Jared Bailey, talks arches, getting serviced and glowing skincare!

Beauty Banter: Ask Jared

Help! How can I look younger?

Lisa G - San Diego, CA

Full eyebrows are the telltale sign of youth. With that advice in mind, there are two ways to look younger: One, fill in your eyebrows. Two, make older friends. I recommend both.

Long days and late nights! Any tips on how to make myself appear less tired?

Kristina V. - Tampa, FL

For sleep! Truth is, even the most clever concealer tricks can’t cover some dark circles. Get a full night’s sleep then try lightening the appearance of the undereye versus covering the dark circles. Start with a daily dose of it's potent! eye cream. It hydrates & helps boost microcirculation to alleviate darkness over time.

I want a spray tan for my vacation. How do I avoid looking like an Oompa Loompa?

Jacqueline S. - Chicago, IL

Getting a spray tan is like getting should have at least one practice date first! A couple weeks before your trip, go somewhere that offers customization & service done by hand. Just to be safe, avoid any occasion where white overalls & green hair are deemed appropriate.

I’ve never paid much attention to my brows. Why should I shape ‘em?

Amanda T. - San Francisco, CA

Eyebrows bring balance to your face & frame the eyes.  Having them shaped by a professional at a Brow Bar will keep you looking pretty, polished and fabulously put together. Pretty is as pretty does, my friend!

Are there any side effects of waxing my brows?

Mysti Z. - Oakland, CA

Yes. Perfectly shaped eyebrows can be met with a number of side effects: lingering glances from complete strangers, complements from dear friends and the uncontrollable urge to snap multiple selfies. 

I’m new to bikini waxing...what are my options?

Amber S. - Minneapolis, MN

When it comes to the land down under, leave it to the pros. Hairs the deal: A standard bikini wax removes any hair that falls just outside the most modest bikini lines and an extended bikini wax takes that hairline & moves it in a bit further. A Brazilian wax can remove any hair, from the front, the back and even in between!

So who is this Jared Guy?

Born with the gift of gab, Jared Bailey comes fully loaded with quip, candor and bedazzling advice on Brow & Beauty Services. As a licensed aesthetician & our Global Brow Expert he’s made it his mission to achieve “arch” excellence for every gal around the globe. After a near decade in the beauty biz, it’s safe to say he’s certainly well emBROWED.


Roller Lash to the rescue! Charis Ow learns how to avoid future eyelash mishaps!


Top 5 Eyelash Mishaps


After 25 years at Benefit, Athina spills the beauty secrets she’s gathered from working alongside founders Jean & Jane Ford.

Beauty Banter Beauty Expert Athina applying lipstick
Confessions of a Beauty Expert

Aesthetician: Athina, Fillmore Boutique, San Francisco, CA

Top tip:

Right now I’m obsessed with hydrated, sun-thirty skin! Dry is not a cute summer look! To avoid it, exfoliate with refined finish facial polish, follow with ultra radiance facial re-hydrating mist, then finish with total moisture facial cream. Don’t forget your dream screen! A silky matte broad-spectrum SPF 45 sunscreen. Oh, and drink lots of water instead of soda. Your body (& skin) will thank you later.

Best trick:

To get the perfect wing reach for your they’re real! push-up liner, start by aligning the pen to the outer corner of your nose. With a light hand, dab a small line, then take your pen and fill in your wing. Repeat on the other side. The best part about this trick is that you get an even wing on both sides!

Fave advice:

I was lucky enough to work with our founders, Jean & Jane Ford, and they taught me two things: First, the customer always comes first. Second, to look amazing all you need is some concealer & foundation mixed together with a little self-confidence!


Be charmed by MannyMua & learn to perfect your everyday glow!

One Brand Tutorial: Benefit Cosmetics! | MannyMua

One Brand Tutorial: Benefit Cosmetics! | MannyMua


Our UK offices boast all kinds of surprising bits & bobs, from pink foosball to a friendly hound!

Benefit Cosmetics UK office

Makeup first: What are the Brit's five fave beauty products?

  1. hoola bronzer for the ultimate matte & natural sun kissed look
  2. the POREfessional primer for smoother than smooth skin
  3. they're real! mascara for lashes that are beyond belief
  4. brow zings for the perfect Benebrow
  5. benetint, the English rose-tinted lip & cheek stain

Swoon! Tell us four reasons why your Benefit office is the bee's knees.

  1. It’s pink!
  2. We’re drenched in the brand DNA. We even have a hangout with a pink foosball table.
  3. Culture Club, which brings us lots of surprises, treats and fun evenings…anything from yoga to a granny bingo night!
  4. It’s home to Harvey-dog (our office hound)!

Cheers, mate! Name three things that make your office uniquely British.

  1. We have two kitchens to make lots of tea & eat lots of cake!
  2. We’re very proud of our home.
  3. We’re all really good at poking fun at each other.

Surprise! Tell us two delightful guests who have popped into the office.

  1. Rylan Clark...he’s always a pleasure.
  2. Shh! Rumour has it Leann Rimes is popping in next month!

And most important: What’s the number one office treat that always makes people giddy?

  1. Benefit makeup, of course! Oh ok...and chocolate ;)

Meet Kaitlin, a Benefit fan-atic who’s always up for beauty truth & a double-wing dare.  

Meet Kaitlin, a Benefit fan-atic who’s always up for beauty truth &amp; a double-wing dare.

What makes you LOL?

What makes me LOL the most is hearing other people genuinely laugh at's my absolute favorite thing.

Spill your best beauty secret!

Hmm...secrets are meant to be kept, but who doesn't love to hear them? When I wear a nude or pink lip I almost always wear a shade lighter in the center of my upper & lower lips to make them appear larger! Shh!.

What’s your fave jam to blast while getting dolled up?

My favorite music to jam out to is the Calvin Harris Pandora station. The music is so upbeat and never fails to get my day/night going while I’m putting my look together.

Sweet or savory?

SWEET! Always. I have the world’s worst sweet denying that!

What beauty product is always by your side?

I can't leave the house without my Benefit Hoola Bronzer & Too Faced Better Than Sex Mascara! You never know when you might need a quick touch-up and they always come in handy.


Learn to contour & highlight like a big screen beauty. 

Tips & Tricks: Contouring

Tips & Tricks: Contouring!

Brows PlayBrows Reco