At Benefit, we believe laughter is the best cosmetic...and who better to spread the giggles than the daughters and nieces of co-founders Jean & Jane Ford. With benetint in their veins and “beauty locker room” banter in their ears, Maggie & Annie Ford Danielson are natural pros at spreading the feel-good vibes while dishing about makeup. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities...a vibrant duo that travels the world to share fast & fab beauty fixes with goodtime gals everywhere.
Full of glitter & beautiful inspiration...here are a few of the sister’s favorite “growing up Benefit” memories!
One of my favorite memories is when my mom woke me up at 5am for a secret mission. She said all we needed was a staple gun & a lot of pink tulle...then asked me to be her “official helper” to remake the holiday windows. I was so excited!
When I was growing up, all I wanted was to be like the women I saw in the stores getting their brows waxed, but mom always said I was too young. When I was about to go to high school my mom finally said yes, under one condition: “...just don’t tell your father!”
Much to my mom’s dismay, I found her Benefit blue eyeliner when I was in high school. It became my staple look for an entire year: blue eyeliner & pink lip gloss…oh, so cool!
When I was little my mom used to bring me into the boutique when she couldn’t find a babysitter. I’d sit in the corner and watch her put makeup on women for hours!
During the holidays our entire house was covered in spray glue & glitter because Mom made the holiday window decorations for the boutiques herself. Our dining room table was ground zero for holiday madness.
Every time I smell Boo Boo Zap I’m immediately taken back to middle school. I used to pour it all over my face when I was 13!
Full eyebrows are the telltale sign of youth. With that advice in mind, there are two ways to look younger: One, fill in your eyebrows. Two, make older friends. I recommend both.
Long days and late nights! Any tips on how to make myself appear less tired?
Kristina V. - Tampa, FL
For starters...beauty sleep! Truth is, even the most clever concealer tricks can’t cover some dark circles. Get a full night’s sleep then try lightening the appearance of the undereye versus covering the dark circles. Start with a daily dose of it's potent! eye cream. It hydrates & helps boost microcirculation to alleviate darkness over time.
I want a spray tan for my vacation. How do I avoid looking like an Oompa Loompa?
Jacqueline S. - Chicago, IL
Getting a spray tan is like getting engaged...you should have at least one practice date first! A couple weeks before your trip, go somewhere that offers customization & service done by hand. Just to be safe, avoid any occasion where white overalls & green hair are deemed appropriate.
I’ve never paid much attention to my brows. Why should I shape ‘em?
Amanda T. - San Francisco, CA
Eyebrows bring balance to your face & frame the eyes. Having them shaped by a professional at a Brow Bar will keep you looking pretty, polished and fabulously put together. Pretty is as pretty does, my friend!
Are there any side effects of waxing my brows?
Mysti Z. - Oakland, CA
Yes. Perfectly shaped eyebrows can be met with a number of side effects: lingering glances from complete strangers, complements from dear friends and the uncontrollable urge to snap multiple selfies.
I’m new to bikini waxing...what are my options?
Amber S. - Minneapolis, MN
When it comes to the land down under, leave it to the pros. Hairs the deal: A standard bikini wax removes any hair that falls just outside the most modest bikini lines and an extended bikini wax takes that hairline & moves it in a bit further. A Brazilian wax can remove any hair, from anywhere...in the front, the back and even in between!
So who is this Jared Guy?
Born with the gift of gab, Jared Bailey comes fully loaded with quip, candor and bedazzling advice on Brow & Beauty Services. As a licensed aesthetician & our Global Brow Expert he’s made it his mission to achieve “arch” excellence for every gal around the globe. After a near decade in the beauty biz, it’s safe to say he’s certainly well emBROWED.
Aesthetician: Athina, Fillmore Boutique, San Francisco, CA
Right now I’m obsessed with hydrated, sun-thirty skin! Dry is not a cute summer look! To avoid it, exfoliate with refined finish facial polish, follow with ultra radiance facial re-hydrating mist, then finish with total moisture facial cream. Don’t forget your dream screen! A silky matte broad-spectrum SPF 45 sunscreen. Oh, and drink lots of water instead of soda. Your body (& skin) will thank you later.
To get the perfect wing reach for your they’re real! push-up liner, start by aligning the pen to the outer corner of your nose. With a light hand, dab a small line, then take your pen and fill in your wing. Repeat on the other side. The best part about this trick is that you get an even wing on both sides!
I was lucky enough to work with our founders, Jean & Jane Ford, and they taught me two things: First, the customer always comes first. Second, to look amazing all you need is some concealer & foundation mixed together with a little self-confidence!
What makes me LOL the most is hearing other people genuinely laugh at something...it's my absolute favorite thing.
Spill your best beauty secret!
Hmm...secrets are meant to be kept, but who doesn't love to hear them? When I wear a nude or pink lip I almost always wear a shade lighter in the center of my upper & lower lips to make them appear larger! Shh!.
What’s your fave jam to blast while getting dolled up?
My favorite music to jam out to is the Calvin Harris Pandora station. The music is so upbeat and never fails to get my day/night going while I’m putting my look together.
Sweet or savory?
SWEET! Always. I have the world’s worst sweet tooth...no denying that!
What beauty product is always by your side?
I can't leave the house without my Benefit Hoola Bronzer & Too Faced Better Than Sex Mascara! You never know when you might need a quick touch-up and they always come in handy.