Same fab kit NOW WITH A NEW LOOK

We’ve given our iconic, custom kits a total makeover. Brand new bag. Brand new products. Now you can build your Best of Benefit kit with NEW cheek favorites like hoola quickie contour stick & GALifornia golden pink blush. Build your pretty & personalized kit today for only $79 (up to a $112 value!).

Our latest & greatest


It’s official...we shaped those brows, and now we’re shaping the industry as the #1 Brow Brand worldwide!* Shop our award-winning collection and see how easy it is to reveal your perfect brows, with top sellers like goof proof brow pencil and gimme brow volumizing eyebrow gel!

*Based on estimated total global prestige brow product retail sales from July to December 2016.

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