Get sunny, honey!GALIFORNIA DREAMIN'

Sweep on the sunshine with our NEW sunny golden pink blush! Inspired by vintage 1970s California surfer girls, GALifornia is a bright pink embossed with a golden glow that complements all skin tones.

Shop now and get FREE shipping on all orders over $35.* Use code GALSHIP

Our vacation-ready essentials

We know brows BENEFIT BROW COLLECTION

It’s official...we shaped those brows, and now we’re shaping the industry as the #1 Brow Brand worldwide!* Shop our award-winning collection and see how easy it is to reveal your perfect brows, with top sellers like goof proof brow pencil and gimme brow volumizing eyebrow gel!

*Based on estimated total global prestige brow product retail sales from July to December 2016.

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