Just dropped... NEW
ROLLER LINER!

Fall head over heels with NEW Roller Liner Liquid Eyeliner! Roller Liner glides on smooth and quick-dries to a natural matte finish. It’s precision felt tip creates even lines that won’t drag so you’ll always be on point!

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Let the good times roll

Roller Liner Eyeliner is a true matte liquid eyeliner that glides on smoothly for a natural-looking fine line.
New

roller liner liquid eyeliner

$22.00

true matte liquid eyeliner

roller liner mini
New

roller liner liquid eyeliner travel size mini

$12.00

mini true matte liquid eyeliner

Roller Eye Bright Pencil is a creamy and waterproof eye pencil that will smoothly glide onto your waterline and inner and outer corners for a wide-awake and bright appearance.
New

roller eye bright pencil

$20.00

brightening waterline eye pencil

A curling mascara that will make you say 'buh-bye' to your eyelash curler
Bestseller

roller lash curling mascara

$25.00

super-curling & lifting mascara

roller lash and roller liner
New

Roller Routine Kit

$36.00

Roller Lash & Roller Liner Duo ($47 value!)

roller lash curling mascara travel size mini

$13.00

super-curling & lifting mascara

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Treat your brows!

FREE MAKEUP BAG W/$40!*

Code: BROWBAG

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Roller Routine Kit

LINE & LASH FOR $36 ($47 VALUE)

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Brow Try-On TRY ON YOUR PERFECT BROW

No need for makeup remover, tweezers or panic! Virtually "try on" looks, play with styles, and test out shades and shapes to see the transformative power of your brows...instantly!

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Brow Try On Wow Your Brows with ipad.
gimme brow plus
Bestseller

gimme brow+ volumizing eyebrow gel

$24.00

brow-volumizing gel

precisely, my brow eyebrow pencil

$24.00

ultra-fine brow defining pencil

With its glide-on formula, soft color and goofproof tip, goof proof eyebrow pencil makes filling & shaping brows unbelievably fast and easy.

goof proof eyebrow pencil

$24.00

super easy brow-filling & shaping pencil

Brow Contour Pro 4-in-1 contour eyebrow pencil defines and highlights your eyebrows.
New

Brow Contour Pro

$34.00

4-in-1 defining & highlighting brow pencil

ka-BROW! eyebrow cream-gel color

$24.00

cream-gel brow color with brush

3D BROWtones brush-on highlighting gel instantly enhances your natural brow color with subtle highlights & soft contrast.

3D BROWtones eyebrow enhancer

$24.00

subtle brow-enhancing highlights

Brow-WOW! Keratin & soy proteins in this clear gel, which are known to help brows appear healthier & fuller.

BROWVO! conditioning eyebrow primer

$28.00

nutrient-rich primer for fuller-looking brows

This compact includes every "zing" you need for spell binding brows, complementary wax & powder, an extendable dual-ended brush and mini slant tweezers.

brow zings eyebrow shaping kit

$32.00

total taming & shaping kit for brows

Be a master of brow-raising illusions with high brow glow champagne creamy brow highlighter.

high brow glow brow highlighter

$22.00

luminous brow highlighting pencil

foolproof eyebrow powder gives you natural looking brows without harsh lines.

foolproof brow powder

$24.00

eyebrow powder for natural-looking fullness

Eyebrow highlighter gives you an instant brow lift!

high brow eyebrow highlighter

$22.00

creamy brow highlighting pencil

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*Get a free makeup bag when you spend $40+ at benefitcosmetics.com using code BROWBAG at checkout. Offer valid Jan 23, 2019 - Feb 18, 2019 at 11:59pm PST or while supplies last at benefitcosmetics.com and in US Benefit Boutiques. Offer cannot be combined with any other promotions or used on previous purchases. Custom kits cannot be built or used with offer. No rain checks. Offer and items offered subject to change at any time and without notice. Other exclusions may apply.

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Thanks gorgeous!