OUR MOST POPULAR MAKEUP PRODUCTS

Drum roll, please! Give it up for… our champions, our hall-of-famers, our MVPs. These are the amazing makeup products that fly off the shelves.

Some are historic, like Benetint rose-tinted lip & cheek stain, the first product ever sold in our San Francisco boutique in 1976. Some are part of the new generation, like GimmeBrow+ brow-volumizing fiber gel launched in 2018.

Tried and true, these are trusty tools beauty lovers can always turn to. Whether you’re in need of a skincare refresh, a way to spice up your everyday makeup routine, or a sampler of all our best offerings, these fan faves are your best bet.

TRENDING MAKEUP PRODUCTS, FROM BROWS TO LIPS

When it comes to your everyday makeup and skincare routine, we’ve got best-sellers all over the map.

Starting off with a deep clean, The POREfessional Deep Retreat pore-clearing clay mask refines and mattifies the skin without clogging pores. From there, The POREfessional smoothing face primer offers a light coverage that smooths and blurs for a natural finish.

With a ready-to-go canvas, you can experiment with top makeup products like our signature Hoola powder bronzer, and maybe a dusting of Dandelion baby-pink brightening blush.

Now comes the fun part: adding definition and drama with brow and lash essentials like Precisely, My Brow Pencil ultra-fine brow defining pencil and BADgal BANG! BIGGER, BADDER volumizing mascara.

OUR BEST BEAUTY PRODUCTS FOR ANY LOOK

Whether you’re sporting a subtle glow at the family reunion or rocking a full-glam face at the wedding reception (yours, your bestie’s, the one-who-got-away’s…), there’s a best-seller to match your style.

Swipe on They’re Real! for a dramatic night-out look, or brush on a bit of Cookie golden pearl highlighter to add some shine to your in-office beat. Long day ahead? Don’t forget to spritz a bit of The POREfessional: Super Setter long-lasting makeup setting spray. Need a quick brow tool to finish off your five-minute routine? Goof Proof Brow Pencil makes for super easy filling and shaping.

POPULAR BEAUTY PRODUCTS = PLENTY OF PAIRINGS

The good news is that our bestsellers don’t have any ego. They still play well with others and love to team up for that just-right routine.

For instance, combine Benetint raspberry-tinted lip & cheek stain with Roller Lash super-curling & lifting mascara for a fresh look. Likewise, the ultra-longwearing BADgal BANG! mascara is the ultimate companion for our invisible 24-Hour Brow Setter. Talk about a dream team.

YOUR FULL FACE OF OUR BESTSELLING MAKEUP (COMPLETE WITH A SMILE)

These MVPs are some of the most beloved players in the game, from the start of your self-care routine to the finishing touches of a stunning look. They’re regular favorites of any makeup bag, and they just might become staples in your go-to looks.

Add a new product to your everyday routine, restock an old mainstay, or create an all-new look as your style evolves… No matter what, you can trust these Benefit favorites to enhance your natural glow. After all, the most valuable products are true team players.