MEET OUR BOLD IS BEAUTIFUL PARTNERS
Step Up
Step Up is a mentorship nonprofit providing the structure for girls (and those who identify with girlhood) to define their ideal destination and get there – wherever that destination may be.
Benefit has always believed that beauty runs deeper than the surface.
In 2015, we decided to go beyond the beauty counter and effect real change. Through our Bold is Beautiful program, brow waxes in May support charities that empower women & girls with access to health, education, and financial self-sufficiency. Together, we've raised over $28.4 million (and counting!).
*From May 1 to May 31, 2025, $5 of every Benefit brow wax and lamination service sold in the US at Benefit boutiques, and at Benefit BrowBars in Macy's and Ulta will be donated to charities benefiting women and girls. From May 1 to December 31, 2025, $5 of every Benefit tweezers sold in the US at Benefit boutiques, and in Benefit BrowBars in Macy's and Ulta will be donated to charities benefiting women and girls. **Based on donation to Girls Inc. in United States from 2015-2023 ***Based on donation to Refuge in United Kingdom from 2015-2023 ****Based on donation to Dress for Success in United Stated from 2015-2023