FRIENDS & FAMILY
30% Off Sitewide
Shop your faves at 30% off sitewide plus FREE shipping.*
Code: FRIENDS30
Get Your Bronze On
It's the newest way to Hoola. Meet NEW Hoola Wave bronzing balm & our limited-edition Hoola WaveMaker brush! Get free shipping on any Hoola product purchase*
Give Back withBold Is Beautiful
Schedule your next brow wax in May, and $5 will be donated to charities empowering women & girls through our Bold is Beautiful program.
OBSESSED MUCH?
Most Wanted in the Bag
Ultra-fine brow defining pencil
Powder bronzer
BIGGER, BADDER volumizing mascara
Smoothing face primer to minimize the look of pores
24-hour invisible shaping & setting gel for brows
Even More To Love
Score a mystery bag and 3 deluxe samples with a $100+ purchase!*
No code required
OH. MY. BOUNCE
BADgal Bounce
Our new mascara brings a little BAD and a whole lot of BOUNCE. Full, fluffy, lifted looking lashes with 242% more volume* are just a swipe away! (*After 3 coats. Instrumental test on 30 participants.)
DARE TO B OUTRAGEOUS • DARE TO B FEARLESS • DARE TO B EXTRAORDINARY •
MEET OUR BESTSELLERS
Most Wanted
HEY, GUESS WHAT?
Pores Are Good!
You heard it here first. Pores are tiny openings in our skin that are home to hair follicles and sebaceous glands that help us sweat, cool us off, and keep skin looking healthy. And when you do more for your pores, you see more from your skin.
AT YOUR SERVICE
BOOK MEFind out why our brow wax is a fan fave. We do it just the way you like for a polished, defined look.
World's #1 Brow Brand***
Give your brows a lil’ boost with tinting. Your brows will look more defined, fuller & bolder.
World's #1 Brow Brand**
Talk about a pick-me-up! Our brow lamination straightens & sets to give brows a lift.
World's #1 Brow Brand**
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2023 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023