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Last Updated: December 30th, 2019

Hey there Gorgeous! Here at Benefit Cosmetics we value your privacy and we want to make sure you feel comfortable using our services. Here’s the nitty-gritty on our privacy practices so you know what types of personal information we collect, how we use it, when it may be transferred to third parties, and the choices you can make.


This Privacy Policy is provided by Benefit Cosmetics LLC, located at 225 Bush St., 20th Floor, San Francisco, California 94104 (“Benefit Cosmetics,” “we,” “our,” or us”) and it applies to the website located at, U.S. Benefit Cosmetics Boutique retail locations, and any other Benefit Cosmetics application or location where this Privacy Policy is posted (each a “Benefit Cosmetics Site,” and together the “Benefit Cosmetics Sites”). Benefit Cosmetics LLC is the controller of data collected via the website and any other Benefit Cosmetics website or location where this Privacy Policy is posted. Unless otherwise noted at the time of collection, this Privacy Policy does not govern any other information or communications with our retail affiliates that may reference Benefit Cosmetics.


“Personal information” is information that identifies you as an individual. Specifically, under the California Consumer Privacy Act (“CCPA”), personal information is any information that identifies, reasonably relates to, or could reasonably be linked to, whether directly or indirectly, a particular individual or a household.

Personal information is collected when you:
  • Create a customer account on the Benefit Cosmetics Sites, apps, or in our stores;
  • Place an order from a Benefit Cosmetics Site;
  • Allow us to track your location;
  • Use the Brows Try-On feature (your submitted image is temporarily used to enable the feature to work and is not retained by Benefit Cosmetics);
  • Make purchases in stores;
  • Join our loyalty program;
  • Use our online services, such as the chat service;
  • Agree to opt-in to receive marketing communications from us by email, telephone web push notifications, SMS, or postal mail, depending on your selection;
  • Answer surveys or satisfaction questionnaires based on your customer experience;
  • Interact with us via Benefit Cosmetics’ official page on social networks or when we suggest re-use of content that you have published on a social network;
  • Contact our customer service;
  • Send requests for information to us;
  • Take part in an event organized by Benefit Cosmetics or our partners; Enter a sweepstakes, contest or other promotion;
  • Brows on the Internet using cookies or similar technology, or when you click on advertisements for our products or services; 


Some personal information is provided by you and some is received from other sources, like third party services and optional promotions or sweepstakes in which you participate, which may be combined with other information we have about you. Below are the types of personal information we may collect about you.

The type of personal information that is collected depends on your interactions with Benefit Cosmetics and may include:


Identifiers such as your first and last name, your social media handle, government ID and other similar identifiers are collected.

Contact Information

Your first and last name, email address, telephone number, postal address, social media handle and other similar contact information are collected when you provide it to Benefit Cosmetics.

Billing Information

The payment data necessary to process your purchase is collected if you make a purchase on the Benefit Cosmetics website or in a Benefit Cosmetics Boutique.

Purchase History

If you make a purchase, product and/or service information, order number, receipts, the purchase date or location, and other similar data relating to purchase transactions is collected.

Account Information

Your identity, contact information, purchase history, communication preferences and other similar account information are collected if you choose to create a Benefit Cosmetics Account.

Employment Applications

Your identity, contact Information, resume/Curriculum Vitae, cover letter and other similar employment information you submit are collected when you apply for employment at Benefit Cosmetics.


Your product preferences and online settings such as your language preference are collected.

Location Information

Your geographic location, if you choose to share location information with us, is collected.

Health Related Data

Specific information regarding your health if you notify Benefit Cosmetics of any allergies or undesirable side-effects concerning any of Benefit Cosmetics’ products or services is collected.

Physical Attributes

Information you provide regarding your physical features or attributes when you use a product or service, such as if you leave a product review on the Benefit Cosmetics website, is collected.

Personal information is also collected in connection with certain Benefit Cosmetics services, optional sweepstakes or promotions, website features, or your business relationship depending how you choose to interact with Benefit Cosmetics and may include:


Your contact information, appointment time, the type of service, and other similar appointment information is collected when you book an appointment for Benefit Cosmetics services.

Cosmetic Services

The type of service you participate in and other similar information related to your service is collected, such as specific information regarding your health if you notify Benefit Cosmetics of any allergies or undesirable side-effects concerning any of Benefit Cosmetics’ products or services;

Customer Service

Your identity, contact information, order details, and other similar information is collected when you provide it to Benefit Cosmetics customer service.

Brow Try-On Feature

If you use the Brow Try-On feature, your image, which may include your skin tone, face shape, eye shape, brow shape, hair color, age or skin condition, is used to enable the feature to work.  Your image is stored on your device and is not retained by Benefit Cosmetics.

Product Reviews

Information you provide relating to your identity, location, physical features and product opinions are collected if you choose to leave a product review. 

Sweepstakes or Promotions

Your contact information and other information you provide to Benefit Cosmetics is collected when you choose to participate in an optional sweepstakes or promotion.


Your job title, company or organization name, contact information and the types of information and marketing communications you are interested in receiving from us is collected.

Personal information which is essential to provide Benefit Cosmetics’ services is marked with an asterisk (*) on Benefit Cosmetics’ online webforms, electronic forms used at some service counters and Boutiques, and off-line paper forms. Information not marked with an asterisk is optional and enables us to improve our communications and services with respect to you.

You may choose not to provide certain personal information to Benefit Cosmetics, however, please be aware that if you do not fill in the compulsory fields marked with an asterisk, you may be unable to access certain services or Site functionalities, and/or Benefit Cosmetics may be unable to respond to your request.

Some personal information is received from third parties, such as service providers or business affiliates of Benefit Cosmetics, when you use certain third-party services, and through technology such as cookies. Like many other websites, this website uses cookies and other similar technologies to improve the performance of the website or to provide more relevant ads. Cookies track how you use a website, enable the website to remember your preferences or settings, and help us analyse how the website is performing.

Cookies are small text files sent from a website and stored on your device. Some cookies are necessary for the website to function properly and others improve your browsing experience by remembering your preferences. Some cookies may track how you use a website to provide more relevant communications or marketing, or to better understand how the website is used.

When you visit the Benefit Cosmetics website cookies may be placed on your device, subject to your browser settings or other cookie preferences you may have set. Some cookies are issued directly by Benefit Cosmetics or its third-party service providers while others may be issued by third-party companies. Only the entity which issued the cookie is able to read or modify the information they contain. Please note that third-party cookies are subject to the privacy policy of the third-party who issues the cookie. You may choose to refuse certain cookies, however, please note that refusing cookies may impact your ability to access or use the full functionality and/or features of the Benefit Cosmetics Sites.

The following types of cookies, pixels, and other similar technologies may be placed on your device when you visit the Benefit Cosmetics Sites:

Essential Cookies

Essential cookies are necessary for to enable you to browse the Benefit Cosmetics website and use its features. For example, essential cookies enable you to use services such as placing online orders.

Analysis & Customization Cookies

These cookies are not necessary for the functioning of the Benefit Cosmetics website, but they may improve your browsing experience by storing your preferences. For example, these cookies may help you to search more effectively, optimize your purchasing experience, help us better identify your requirements, improve our offers to you, and optimize the functioning of our website.

Advertising Cookies

Depending on your browser settings, advertising cookies, pixels and other similar technologies may be used to show you advertising that is more relevant to you. You may learn more about modifying your preferences to receive advertising cookies below.

Your use of social media may enable third-party websites to gather information about your activity on our website. For example, if you use the “Share” or “Like” buttons featured on social media sites such as Facebook, Twitter, Instagram or Pinterest, the social media company providing such application may enable that company to track your browsing history on our website if you are currently logged into your social media account when you visit our website. Please note that the collection and use of your personal information by social media companies is subject to the privacy policy of the social media company you interact with. We encourage you to read the privacy policies of the social media products or services you use to understand how your information is collected and used, and how you can exercise your choices, such as by adjusting the settings for your social media account.

Third-party analytics services, such as Google Analytics, use cookies to understand how this website is accessed and used in order to improve the performance of the website and to send you advertising that may interest you. You can learn more about Google Analytics at and you may choose to opt-out by visiting

You can modify your cookie preferences through the settings available on your browser, however please note that if you modify or restrict certain cookies, you may not be able to take full advantage of certain features of our website and you understand that Benefit Cosmetics is not responsible for any degradation in service you may experience as a result of choices you have made to reject certain cookies. You may find additional information about managing your cookie preferences through your browser settings below.

You may also find more information regarding third party cookies and similar technology used for advertising purposes and exercise choices available to you offered by participating companies concerning interest-based advertising by visiting the Network Advertising Initiative and the Digital Advertising Alliance websites:


Please note that any information you include in a product review, comment or message that you post in any posting area viewable by the public is available to anyone with Internet access. Do not include any personal information that you do not want others to know in any message you post publicly. For example, if you do not want others to know your email address, do not include it in a public post. PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN PUBLIC POSTING AREAS. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN PUBLIC POSTING AREAS.


The Benefit Cosmetics Sites may contain links to other third-party websites for your convenience. Benefit Cosmetics is not responsible for the privacy policies and practices of other third parties and any information that you submit to a third-party is subject to their privacy policy. Further, Benefit Cosmetics is not responsible for the content of third-party websites and does not guarantee the accuracy or completeness of information displayed on any third-party site. Once you leave the Benefit Cosmetics Site, or any other location where this Privacy Policy is posted, or are redirected to any third-party website, application, or other online service, you are encouraged to read and familiarize yourself with the privacy terms or policies applicable to that third-party.


Personal information is collected in support Benefit Cosmetics’ business operations and is used to provide Benefit Cosmetics’ various products and services. Depending on how you interact with Benefit Cosmetics, your personal information may be used for the following purposes:

Administer Your Account

Your information is used to:

  • create a customer account on our website, applications, and/or at our counters or boutiques;
  • manage your access to your customer account;

Orders & Purchases

Your information is used to:

  • process and manage your online orders;
  • track deliver of your online orders;
  • record purchase transactions made at our counters and/or boutiques;

Customer Service

Your information is used to:

  • manage customer service relations regarding any requests for information or complaints you may send to us via a Benefit Cosmetics Site, customer service, or social network pages;

Process Job Applications

Your information is used to:

  • manage and communicate with you regarding any job applications you have submitted;

Communicate With You

Your information is used to:

  • send you information regarding offers, news, events and other similar communications, subject to your consent and chosen channel or method of communication;
  • manage our loyalty program;

Personalization / Customer Experience

Your information is used to:

  • manage and optimize your customer experience by improving our knowledge of our customers;
  • propose appropriate, tailored services, particularly when we enhance our products or services;

Product Reviews

Your information is used to:

  • receive customer feedback on our products and/or services;
  • provide other shoppers with customer feedback to our products and/or services;

Sweepstakes, Promotions & Events

Your information is used to:

  • contact you regarding a sweepstakes, promotion or contest you participate in through a Benefit Cosmetics Site, social media or other applications
  • manage your participation in events to which you have signed up


Your information is used to:

  • manage your participation as a Benefit Cosmetics influencer

Third-Party Services

Your information is used to:

  • facilitate services you request, such as to connect you to external third-party applications, such as when you create an account on an external application like Facebook, Instagram, Snapchat, YouTube or Twitter
  • assist Benefit Cosmetic with providing its services to you

Security & Fraud Prevention

Your information is used:

  • if it is necessary to prevent, detect and/or address security issues, technical issues, or fraud
  • to secure online transactions

Legal & Compliance Obligations

Your information is used to:

  • perform or enforce an agreement between yourself and Benefit Cosmetics• for compliance with legal obligations
  • for compliance with fiscal obligations
  • manage payment incidents and manage debt collection (please see our Terms and Conditions for more detail)
  • track and manage any alerts you may send to us as part of our cosmetovigilance obligations

Provide or Improve Our Products and/or Services

Your information is used to:

  • conduct statistical analysis to develop management, measuring, and reporting tools to adjust and improve our sales, marketing, and product manufacturing
  • improve or develop new products or services based on the feedback you voluntarily provide

The retention period for personal information may vary based on certain circumstances or legal obligations. Benefit Cosmetics retains personal information for so long as necessary to provide the products or services you have requested, or for the period of time relevant for legal compliance or essential business purposes such as enforcing contracts, maintaining security, or dispute resolution.


Benefit Cosmetics endeavours to ensure that access to personal information is restricted to authorized persons within the Benefit Cosmetics Affiliate Companies (defined below) as necessary for the purposes described in this Privacy Policy. Personal information may be shared outside of the Benefit Cosmetics Affiliate Companies with vendors and third-party services providers to process on behalf of Benefit Cosmetics or pursuant to legal or compliance obligations. It may also be shared with your consent or to complete the transaction of a service you have requested or authorized. Below are categories of recipients your personal information may be shared with depending on how you interact with Benefit Cosmetics:

Benefit Cosmetics LLC operates globally and is part of a family of companies. Benefit Cosmetics Affiliate Companies refers to Benefit Cosmetics LLC and its subsidiaries as well as our parent company Moet Hennessy Louis Vuitton Group (LVMH Group) and other entities of LVMH Group which provide services on behalf of Benefit Cosmetics for the purposes described in this Privacy Policy.

We may access, preserve, use, or disclose your personal information to meet legal, regulatory or treaty obligations, to respond to requests from recognized legal authorities, or if we have a good faith belief that the law requires us to do so or that it is reasonably necessary to detect, prevent, and address security, technical issues, or fraud. We may access, preserve, use, or disclose your personal information to protect the rights of the business, its property, its employees and others, or to enforce our billing or contracts. In the event that Benefit Cosmetics is involved in a direct or indirect reorganization process, such as a merger, acquisition, sale, dissolution, bankruptcy or other change in ownership, your personal information may be among the transferred business assets.

Benefit Cosmetics uses third-party service providers to facilitate certain services on behalf of Benefit Cosmetics. Depending on your interactions with Benefit, your personal information may be shared with third-party service providers that help with the following:
  • Payment processing
  • Social media
  • Job application management
  • Logistics
  • Anti-fraud
  • Marketing and sales
  • Customer service
  • Cosmetovigilance
  • Event organization
  • Product orders
  • Product reviews
  • Appointment booking
  • Website administration
  • Analytics
  • Customer relations management 

Benefit Cosmetics LLC and the Benefit Cosmetics Affiliate Companies store and process personal information both inside and outside of the United States. Certain countries where data is processed may have data protection laws that differ from those in your country. Data transfers outside of the European Economic Area are subject to appropriate guarantees, especially contractual, technical and organizational guarantees, that comply with applicable regulations relating to the protection of personal information.


We implement reasonable security measures to protect your personal information against unauthorized access, use, or disclosure which includes physical, administrative, and electronic safeguards. For example, when you place an order on a Benefit Cosmetics Site, payments are processed via a secured payment platform. Your payment details are encrypted prior to transit using SSL (Secure Socket Layer) protocol and encrypted at rest on our third-party servers. It is your responsibility to keep your passwords confidential. If you suspect your Benefit Cosmetics Account has been compromised, please immediately notify us.

Please understand that no method of data transmission or storage is 100% secure and it is not possible to guarantee that a network or system will never be compromised. Consequently, while we utilize reasonable security measures to protect personal information, we cannot guarantee or warrant the security of any personal information you transmit to us and you understand that any personal information that you transfer to us is done at your own risk. If we learn of a security-systems breach we may attempt to notify you so that you can take appropriate protective steps. By using the Benefit Cosmetics Sites, or otherwise providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of any Benefit Cosmetics Site and/or services. We may post a notice via our Benefit Cosmetics Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.


The Benefit Cosmetics Sites are general audience sites and are not intended for use by children under 13. If you become aware that a child under 13 has provided personal information through any Benefit Cosmetics Site, please notify us here. If we become aware that a child under age 13 years of age has provided personal information through any Benefit Cosmetics Site, Benefit Cosmetics will take steps to immediately delete it.


Benefit Cosmetics provides several ways for you to manage your personal information and exercise your choices:

You may exercise choices and manage the communications you receive from us at any time by logging into your Benefit Account online and adjusting your communication preferences, by using the link to unsubscribe in email communications sent to you, or by making a request to unsubscribe through the Benefit Privacy Portal here.

You can review and edit certain account information you have chosen to add to your profile by logging into your Benefit Account online. You may also contact us directly via the Benefit Privacy Portal here to delete your Benefit Account, or to make a request to correct or update your personal information.

Please inform us in writing of any changes to your contact details via the Benefit Privacy Portal in the Contact Us section below to help us manage your application more efficiently. Please be aware that the Privacy Portal is made available for privacy related communications only. Communications related to the status of your application should not be sent to the Benefit Privacy Portal and will not be responded to outside of the appropriate Human Resources channel for such inquiries.

Are you a California resident, Gorgeous? The California Consumer Privacy Act (“CCPA”) provides some California residents with additional rights. Please visit Benefit Cosmetics’ California Privacy Notice to learn more or to exercise your California Privacy Rights.


Have questions or concerns about this Privacy Policy? You can contact the Benefit Cosmetics Privacy Team via the Benefit Privacy Portal here. We encourage you to contact us if you have any questions or concerns about your privacy or if you need to access this policy in another format.


This Privacy Policy is effective as of January 1, 2020. From time to time it may become necessary to update or change this Privacy Policy, such as to address changes in business, law, or technology. When we do, we will also revise the “Last Updated” date at the top of the Privacy Policy. You are encouraged to periodically check here for the most current version. If material changes are made, Benefit Cosmetics will provide you with appropriate notice, which may include conspicuous notice on Benefit Cosmetics’ website or email notification. Your continued use of Benefit Cosmetics’ website, or any other location or service where this Privacy Policy is posted, constitutes your agreement to the most current version of this Privacy Policy to the extent permitted by applicable law.