Free makeup bag w/ $60+!* Code: GETMYBAG  SHOP NOW

Score 6 free Pore Care samples w/ $100+!* Code: SELFCARE SHOP NOW

Score FREE SHIPPING on all full-size cheek powders!* No code required. SHOP NOW

RESTOCKED! Taste of Benefit - try out our sample box!* SHOP NOW

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Every amount counts! Your donation directly supports local charities working to affect long-lasting, positive change in the lives of women and girls*

Bold is Beautiful Partners

Bold is Beautiful Donations

Show off your support

We’re donating 40% of sales proceeds from all Bold is Beautiful merch to our partner charities. Plus, get free shipping on ALL merch.

No code required.

Bold is Beautiful Tweezers

$5 of Benefit’s proceeds from the sale of this product goes to local charities empowering women & girls.

A legacy of laughter

Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, we decided to reach out beyond the beauty counter and affect real change in the lives of women and girls. The Bold is Beautiful project was born with that mission. Since then, we have raised over $23M globally. We partner with best in class organizations to help thousands of women and girls reach their full potential through access to wellness, education and mentorship and economic self- sufficiency. Brows really do have the power to change lives.
*During the month of August 2022 Benefit will donate $5 of every Benefit brow wax service and $5 of every Benefit tweezers sold in the US at Benefit boutiques, Benefit BrowBars in Macy’s and Ulta. During August 1- December 31, 2022 Benefit will donate 40% of the purchase price from select non-cosmetics merchandise sold on Donations will be made to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 320220, San Francisco, CA 94132 (917) 913-0802; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212) 541-7800]. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.