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Every amount counts! Your donation directly supports local charities working to affect long-lasting, positive change in the lives of women and girls*

Bold is Beautiful Partners

A legacy of laughter

Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started the Bold is Beautiful Project which partners with local charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.

See what we've already raised worldwide!

*$5 of every Benefit brow wax service sold in the US during August 2021 at Benefit Boutiques, Benefit BrowBars in Macy’s, and Ulta, and 100% of the proceeds collected through GoFundMe donations on will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 320220, San Francisco, CA 94132 (917) 913-0802; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212) 541-7800]. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.