In August we give back
Throughout the month of August, $5 from every Benefit brow wax goes to Bold is Beautiful Project charities working to empower women & girls*
Bold is Beautiful Partners
Meet our charity partners!
Dress for Success
Gives disadvantaged women the professional attire and support they need to thrive
Planned Parenthood
Provides comprehensive reproductive and complementary health care services in settings which perserve and protect the essential privacy and rights of each individual
The Princess Project
Promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them
Make a donation!
Every amount counts! Your donation directly supports local charities working to affect long-lasting, positive change in the lives of women and girls*
A legacy of laughter
Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.
In 2015, Benefit started the Bold is Beautiful Project which partners with local charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.
In 2015, Benefit started the Bold is Beautiful Project which partners with local charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.
See what we've already raised worldwide!
*$5 of every Benefit brow wax service sold in the US during August 2021 at Benefit Boutiques, Benefit BrowBars in Macy’s, and Ulta, and 100% of the proceeds collected through GoFundMe donations on https://www.gofundme.com/f/bold-is-beautiful-2021 will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 320220, San Francisco, CA 94132 (917) 913-0802; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212) 541-7800]. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.