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We believe that laughter is the best cosmetic. We’re not only in the makeup business...we’re in the feelgood business. Why? Because when we are laughing & having fun, that's when we are at our most beautiful.

A Legacy of Laughter

Our fearless founders

Meet the Ford twins...two Indiana farm gals turned successful models & makeup artists. They moved to San Francisco to take on a totally new approach to beauty. In 1976, they flipped a coin… heads, they open a casserole cafe, tails a makeup shop. Thankfully it was tails (no offense casseroles)!

Growing up Benefit

Who better to spread the legacy of laughter & fun than the daughters and nieces of the co-founders Jean & Jane Ford? Maggie & Annie Ford Danielson have beauty in their blood! The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities.

We're painting the world pink

We have locations in 59 countries across five continents. With more than 3,000 Brow Bars and 85 Boutiques worldwide.

How It All Began

You're sooo Benefit!

Grow your career with Benefit