Flash Sale
40% Off
Mascaras
Shop Summer plans don’t wait & neither should your lashes. 40% off all mascaras for 2 days only & keep lashes lifted from beach days to nights out.
Code: LASHLOVE
The Summer Sale
Up To 60% Off
The Summer Sale is officially ON! Shop up to 60% off summer beauty for beach-day favorites and staycation staples. Plus, get free shipping on all orders!*
Want To Be Friends With Benefit?
Meet Friends With Benefit, our new rewards program!
Earn points on every online purchase to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content & sooo much more.
Plus, get 15% off & 50 points* just for signing up.
UP TO 60% OFF
The Summer Sale
Mink-brown tinted lash primer
Mink-brown tinted lash primer
Golden pink highlighter
Golden pink highlighter
True matte liquid eyeliner
True matte liquid eyeliner
Easy brow-filling powder
Easy brow-filling powder
Lil’ Lash Adventures mascara trio
Lil’ Lash Adventures mascara trio
Full-size rose-tinted lip & cheek stain and liquid highlighter
Full-size rose-tinted lip & cheek stain and liquid highlighter
Creamy, longwear eye pencil
Creamy, longwear eye pencil
Golden peach blush
Golden peach blush
TREAT YOUR BROWS:
Free Brow Gel
Get a FREE deluxe sample of 24-Hour Brow Setter with any $55 purchase to keep brows lifted, shaped, and locked in place all day.*
Code: 24HOUR
NEW ARRIVAL
LETS PLAY
Play Daze
It’s playful. It’s cloud-like. It’s Play Daze. Our NEW liquid-to-air blush goes on soft and sets into a weightless, natural-matte finish.
MEET OUR BESTSELLERS
Most Wanted
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2025 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023