Bold Is Beautiful


We donate 100% of Benefit’s brow wax proceeds in May and 100% of Benefit’s magenta 3D-BROWtones proceeds year-round to local charities for women & girls in 21 countries. We’re so proud to empower women like Anyse, supported by Look Good Feel Better Canada, to be BOLD, BELIEVE in themselves, and BE 100%.

Two ways to support women & girls around the world!

See what we've already raised worldwide!

Our charity partners:

Girls Inc.

Girls Inc. of York Region, a non-profit youth organization, is dedicated to empowering girls and young women to seek the highest quality of life possible. We strive to inspire all girls to be strong, smart, and bold through direct service and advocacy. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. Girls Inc. was founded in 1979 and is an affiliate of Girls Incorporated, founded in 1864. Tagline: Inspiring all girls to be strong, smart and bold.

Habitat for Humanity.

Founded in 1985, Habitat for Humanity Canada is a national, nonprofit organization working toward a world where everyone has a decent and affordable place to call home. Habitat for Humanity brings communities together to help families build strength, stability and independence through affordable homeownership. With the help of volunteers, Habitat homeowners and 54 local Habitats working in every province and territory, we provide a solid foundation for better, healthier lives in Canada and around the world. For more information, please visit

Look Good Feel Better

Look Good Feel Better helps women facing cancer feel like themselves again. The two-hour complimentary workshop provides tools and techniques on skin care, loss of brows and lashes, and make-up hygiene.  Much more than that, Look Good Feel Better offers a welcoming environment where a woman can take some much-needed time for herself while connecting with others facing similar challenges.


Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.

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Thanks gorgeous!