Bold Is Beautiful


During the month of May, we donate 100% of our brow wax proceeds to local charities for women and girls in 19 countries so that women like Anyse, supported by Look Good Feel Better Canada, can be BOLD, BELIEVE in themselves, and BE 100%.

Be a hero for gals around the globe by simply getting your brows waxed during the month of May!

See what we've already raised worldwide!

Our charity partners:

Girls Inc.

Girls Inc. of York Region, a non-profit youth organization, is dedicated to empowering girls and young women to seek the highest quality of life possible. We strive to inspire all girls to be strong, smart, and bold through direct service and advocacy. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. Girls Inc. was founded in 1979 and is an affiliate of Girls Incorporated, founded in 1864.

Habitat for Humanity.

Founded in 1985, Habitat for Humanity Canada is a national, nonprofit organization working toward a world where everyone has a decent and affordable place to call home. Habitat for Humanity brings communities together to help families build strength, stability and independence through affordable homeownership. With the help of volunteers, Habitat homeowners and 56 local Habitats working in every province and territory, we provide a solid foundation for better, healthier lives in Canada and around the world. For more information, please visit

Look Good Feel Better

Perhaps one of the most challenging things about a cancer diagnosis is the loss of identity. A woman goes from being the mother, sister, daughter or wife to the cancer patient. Look Good Feel Better offers a workshop that gives Canadian women the tools and techniques to feel beautiful and vital. In so doing, the Foundation helps restore a sense of self and renew a feeling of womanhood, however these women choose to define it.


Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.

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Thanks gorgeous!