they're real tinted eyelash primer

they're real! tinted primer

mink-brown tinted eyelash primer


Out of stock


Your partner in prime!

Tint, define AND prime lashes! Wear this innovative, mink brown primer alone to give lashes a feathery, natural look. Wear they're real! tinted primer with they’re real! mascara to dramatically boost length & separate for beyond belief lashes. The high-performing gel formula is water resistant and conditions with provitamin B5.

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer with mascara 6 hours later*
  • 94% said it defined lashes when paired with they’re real! mascara**
  • 92% said it boosted length, lift & separation when paired with they’re real! mascara**

*Consumer panel survey on 65 women over 1 week. **Consumer panel survey on 66 women over 1 week.


8.5 g Net wt. 0.3 oz.


Work it two ways.

Wear it alone...or with the one you love. Apply they're real! tinted primer with the custom ExtraFlex brush...specially designed to move with lashes for separation beyond belief! Wiggle the wand at the base of lashes, then sweep upward from root to tip. Ready to amp up the drama? Layer your favorite mascara on top for an honestly gorgeous finish.

they're real tinted primer model
the gals guide


"It's super lengthening but keeps lashes soft...beneath mascara it makes my lashes touch my eyebrows."

- Mariah Leonard, THE GALS GUIDE

Reviews & Questions

Jan 4, 2018

Just must have

Location: Portsmouth
Eyes: Blue
Skin tone: Fair
Love that it's: “So versatile”

It defines my eyelashes and is a perfect addition to anyone's collection. I've got very fine eyelashes and this primer makes them fuller. Sometimes I don't even bother applying mascara

Sep 15, 2017

Just my favorite!

Location: Ontario
Eyes: Brown
Skin tone: Deep
Love that it's: “great for the natural look”

I adore this product all on it's own. I barely have eyelashes and this mascara lengthens the lashes and no clumps. It's great for morning rushes and great once you add your regular coat of mascara on top for a dramatic effect.

Aug 1, 2017

Fantastic lashes!

Location: San Diego
Eyes: Brown
Skin tone: Olive

I honestly thought the idea of an eyelash primer was just a scam to get people to buy more cosmetics products. I can't remember why I ended up purchasing They're Real! Eyelash Primer but I'm so glad I did! The primer looks great alone if you're looking for a natural day time look, but it's amazing when used with They're Real! Mascara. I noticed that when I used the primer my eyelashes appeared longer, were better separated, and I didn't have to use nearly as much mascara product.

Feb 9, 2017

Highly recommended

Location: Lichfield
Eyes: Hazel
Skin tone: Light
Love that it's: “Easy to apply”

I had a Benefit makeover which resulted in me purchasing quite a few products. This was one of them. Very impressed with the colour and definition of the lashes once applied. Made a lovely base when I topped up with They're Real mascara when I went out after work.

Jan 23, 2017


Location: Leeds
Eyes: Brown
Skin tone: Medium
Love that it's: “My favourite”

I cried all day after someone cut through my final gcse piece for textiles and it didn't smudge one bit

Jun 25, 2016

super on its own for naked look

Location: Cuyahoga Falls, OH
Eyes: Brown
Skin tone: Olive

My eyelashes are decent naturally, but slightly lighter at the ends, which makes them appear shorter than they actually are... I love this "primer" as a stand-alone mascara to darken and define them without giving me an over-the-top pageant-girl look. I have also tried it as a primer under black mascara for a more dramatic look, but I'm not sure it does much different than merely using 2 coats of black. Still, I'll be re-purchasing when I run out.

May 22, 2016

Great Feel and Look

Location: California
Eyes: Green
Skin tone: Fair
Love that it's: “Natural, lengthening, soft”

I love this primer. It does the same job as a mascara but it doesn't feel as heavy. In addition, it looks very natural. As much as I love the "They're Real" mascara, I find it to be ridiculously heavy and it clumps often. This has all the amazing lengthening power of mascara but it still looks like your own lashes.

Apr 30, 2016

This is great!This is great!

Location: HK
Eyes: Amber
Skin tone: Deep
Love that it's: “Happy User, Nice Size”


Apr 27, 2016

I love it !! <3

Location: England
Eyes: Blue
Skin tone: Light
Love that it's: “lengthening”

My favourite mascara! Would really recommend xx

Apr 16, 2016

Love it

Location: Newcastle
Eyes: Blue
Skin tone: Medium
Love that it's: “Not heavy like mascara”

I originally got this product as a freebie from a magazine and loved it so had to immediately buy a full size! How refreshing it is to wear such a lightweight product that you can wear everyday and it still builds your eyelashes up. I'm not sure I could go back to using normal mascaras everyday! The colour is just dark enough to really naturally define lashes gives a great fluttery look!

Feb 9, 2016

Good for sensitive eye

Location: Sydney, Australia
Eyes: Brown
Skin tone: Light
Love that it's: “small and compact”

I was given a mini sample to try when i bought my other supplies while visiting the state.. and i'm really impress with this product, it doesn't smudge and stay on for hours. I had very sensitive eyes and using other products make my eyes hurt a lot especially when I'm wearing contact lens as well. I'm very happy with it and will definitely buy more.

Feb 2, 2016

Stay, don't stray ALL DAY!

Location: New Zealand
Eyes: Blue
Skin tone: Medium
Love that it's: “Catches every lash, Stay don't stray”

I first tried this primer on its own for the day and love it. It makes my eyes look gorgeous and big but totally natural at the same time. The weather on trial day was hot sticky and this lasted all afternoon with no fuss, no panda eyes, nothing! Used this today under my They're Real! Mascara and it sits beautifully. Still no panda eyes!! normally by lunch there is mascara drop-age and I have to touch up. Its great. I now keep it in my handbag for whenever I want a little VaVa Voom.

Jan 12, 2016

It became my new everyday ( ͡° ͜ʖ ͡° )

Location: Oakland, CA
Eyes: Blue
Skin tone: Fair
Love that it's: “natural, soft”

LOVE LOVE this mascara. It goes on delicately while still lengthening my lashes for a great natural everyday look. Lashes always look gorgeous and full. It's also easy to remove at the end of the day. Highly recommended!

Jan 12, 2016

My new daily mascara.

Location: San Francisco ca
Eyes: Brown
Skin tone: Light
Love that it's: “feathery, lengthening, primer”

I wasn't an everyday mascara persons but I am now! It gives me longer lashes than any mascara plus it's so natural looking. It not a super jet black but more like a dark brown mascara but still pretty dark. When I use it like an eyelash primer, under they're real or whatever, my lashes look like extensions. It's goes on really smoothly and no trying to comb out clumps. The best part is that it doesn't run all over my face by the end of the day like so many mascaras.

Jan 12, 2016

Use with roller lash!

Amanda T
Location: San francisco
Eyes: Hazel
Skin tone: Fair
Love that it's: “conditioning, soff, tinted”

I like wearing this alone but it is really great under roller lash - it doesn't get too thick and my lashes are still pliable -dramatically soft.

Jan 12, 2016

Love the color and soft formula

Location: San francisco
Eyes: Brown
Skin tone: Dark
Love that it's: “brown masc, long lashes, mascara primer”

It truly lengthens my lashes. I Love the brown color and soft formula, and some times I am combining this with roller lash for the ultimate curl.

Jan 12, 2016

Amazing alone or with mascara!

Location: San Francisco, CA
Eyes: Brown
Skin tone: Fair
Love that it's: “brown, easy, lengthening, soft”

This mascara primer has snuck its way into my makeup routine! It makes my eyelashes feel silky smooth and I love that I can wear it alone for a casual "no makeup" look. It also works well with my mascaras, especially with roller lash!

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Thanks gorgeous!