goof proof eyebrow pencil

goof proof eyebrow pencil

super easy brow-filling & shaping pencil

  • 01 - light
  • 02 - light
  • 03 - medium
  • 04 - medium
  • 05 - deep
  • 06 - deep

Out of stock


Goof-proof brows...really!

Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft color and a glide-on formula for easy & fast brow filling. Comes complete with built-in blending spoolie-brush and signature Tips & Tricks!

  • 12-hour* waterproof** formula
  • 95% said it was easy to fill & shape brows***
  • 94% said it gives beautiful brows on the first try***

*instrumental test on 20 panelists

**Instrumental test on 22 panelists

***consumer panel survey of 109 women after 1 week


  • The Knot Beauty Award, Best Brow Definer, 2017
  • Allure Best of Beauty Awards, Best Brow Pencil, 2016
  • Redbook Most Valuable Product Award, Best Brow Definer, 2016



0.34 g Net wt. 0.01 oz.


Naturally easy, naturally filling!

No goofin’ around…great brows have never been easier, girlfriend. Use the wide part of the custom goof-proof tip to fill & shape brows. Build color with a couple of strokes. Use the pointed edge to define the “tail” of your brow. Soft & easy does it…blend with the spoolie-brush for that “real life” brow magic.

how to apply goof proof pencil

Reviews & Questions

Dec 4, 2017

This Product is amazing

Location: London

I love using this product

Oct 17, 2017

Hero Product for a Reason

Location: New York

I have tried a number of brow products and this is my go to. Makes it easy to accomplish many different looks and is honestly hard to mess up!

Oct 7, 2017

It started crumbling! :(

Location: UK

I loved this product so much when I first bought it because of how well it filled my brows in. I don't think I've ever found a pencil that has given such an amazing result. A week after I started using it the end started crumbling off, now I'm left with a little bit of it left. I weren't exactly pressing hard so it's just how the products gone. I'm so disappointed because it works so well for me and I spent a lot more than I would usually spend on a eyebrow pencil.

Oct 5, 2017

Love the product, just one thing tho

Location: connecticut

I def love this product. It is my go to for eyebrows. It is very easy to use and goes on smooth. Great for blondes too. However, when there is just some left, the piece just falls out of the applicator. This has happened a few times, so it wasn't just one bad one. There is definitely enough to last at least another week. So, that can be annoying. I am a cosmetologist and when I do my clients' makeup their brows always look great. Noticeable but not overdone.

Sep 12, 2017


Location: India

such a well thought out product! It makes getting amazing brows the easiest thing in the world!! Glides on smoothly and the best part you can brush out any mistakes with the spoolie attached! Best product ever < 3

Jul 21, 2017

Great Product Except for one thing...

Location: Washington

Great product and it's very easy to use, the only bad thing about it is that the actual eyebrow product falls out of the pencil. This is the second time I've bought this product and it's the second time this has happened.

Jul 6, 2017

Color lasts all day

Location: California

I bought this for the first time about a month ago. It is easy to use - and I love both the angled brush AND the 'spoolie blending brush'. I've used other eyebrow powders before, but this one is better. The color is natural looking - and there are enough colors so that you can find a good match.

Jul 4, 2017

EASY AS 1,2,3

Ermi Firzana
Location: Malaysia

Omg! This brow pencil is to die for. Its so easy for a beginner to use. Especially when you can easy blend away your mistakes on the brow. I look extra every time i wore it. I felt extra too! Thanks! :)

Jun 28, 2017

Easy to use

Location: SFO

This is my everyday pencil. Easy, quick and brows turns from normal to wow.

Jun 15, 2017

Love, Love, Love, it's so easy to use!

Location: San Francisco, CA

I love this product so much, it is my go to! Goes on so easy, defines my brows and last all day!

May 23, 2017

Amazing Product

Location: Hartford, CT

I purchased this product a few months ago before going on vacation. Now it is the only brow product I use. Absolutely love it! To see a full review of this product, check out the following video:

May 21, 2017

Awesome Product

Location: Australia

Perfect product.

May 19, 2017

Love my brows!

Location: Texas

It's ready to use, easy to use! And you will love results, every day and all day long.

May 6, 2017

Make a line

Location: Texas

Just pick a color and make a line, it is like you just from salon. Like it very much.

Apr 25, 2017

Dried out very quick

Location: Liverpool
Eyes: Blue
Skin tone: Medium

Had this product for two weeks and has already dried out. Loved the product at first but now not sure.

Apr 15, 2017

Cool product!

Location: USA

Easy to shape.

Apr 8, 2017

Brow game Changer

Location: Uk
Eyes: Brown
Skin tone: Deep
Love that it's: “Little effort = huge impact”

Goof proof brow pencil, does what it says,easy to use. And little effort involed from day 1. Fabulous brows in seconds what more could you want.

Apr 1, 2017

Did not last one week

Location: Woodland, AL

Was dry, crumbly, two little tiny pieces broke off, and now after 6 days no more will twist up. I bought at the electronic kiosk at the Atlanta airport so I have no way to take it back. Waste of money and so disappointed.

Mar 30, 2017

Fastest and best looking

Location: Las Vegas

I have seen through eyebrows. Tried everything and no matter what, it's always a time consuming effort that doesn't stay and looks a bit "off". Got this one and it is the fastest best looking and easiest product for brows. Hands down.

Mar 28, 2017

Good pencil

Benefit Employee
Location: UK
Eyes: Amber
Skin tone: Medium

This pencil draws very good

Mar 28, 2017

Good pencil

Benefit Employee
Location: UK
Eyes: Blue
Skin tone: Dark

This is the best pencil.

Feb 26, 2017

This is a great product

mani jigs
Location: fremont ca

This is a great product

Feb 25, 2017

Goof Proof eyebrow pencil so easy to use

Love Benefit
Location: London
Eyes: Blue
Skin tone: Light
Love that it's: “Easy to apply”

I love Goof Proof Eyebrow pencil as it looks really natural and is easy to use. I find the pencil easy to apply to my brows and it makes my brows look naturally fuller.

Feb 9, 2017

Completely transformed my brows

Location: Colchester
Eyes: Gray
Skin tone: Light
Love that it's: “Easy to apply and looks natural”

Naturally I have quite sparse brows and cannot ever find a product which I like. However I've been using this for the last week now and my brows look amazing and so many people have commented on them. This is now a staple item in my makeup collection and a must have for anyone who wants amazing and natural looking brows in under a minute!

Jan 26, 2017

Best eyebrow product

Location: Norwich
Eyes: Blue
Skin tone: Fair

Absolutely love this! Wear it everyday. Make sure you don't twist up too far or it will break. Gives me fuller brows and is very easy to apply, lasts all day!

Jan 10, 2017

Great product

Location: Pennsylvania

I really like this product! Usually I only use it to shape my brows, not to fill them because if I fill them with this, it tends to look a bit too heavy and it no longer looks natural. However, when I use to shape, I fill my brows in with the "gimme brow volumizing eyebrow gel" and it looks perfect!

Jan 3, 2017

Very dry!

Location: Chester
Eyes: Blue
Skin tone: Fair

Pencil was dry and difficult to apply, had to press so hard it pulls out brow hairs. Definitely not worth the money and won't be purchasing again!

Dec 25, 2016

Wow, just wow

Location: South Wales
Eyes: Blue
Skin tone: Fair
Love that it's: “and very natural looking, easy to use”

After a horrible tweezing accident my brows went from full and nicely shaped to lines. I could have cried, but having tried the Goof Proof pencil my eyebrows look so much fuller. I have never needed brow products before so wasn't sure about how to use any of them, but this remarkable product helps my eyebrows look normal and nicely shaped. It is so easy to use, I can't recommend it enough.

Dec 3, 2016

Very disappointed

Location: Oxford
Eyes: Brown
Skin tone: Olive

The first time I use it, it snapped in half while I was trying to work out how to work it. A complete waste of money and not a cheap item. This is a shame, as it gave a nice natural look to the one eyebrow I managed to do.

Dec 3, 2016

Not all of us want to look like a Goth

Benefit Employee
Location: south
Eyes: Amber
Skin tone: Dark
Love that it's: “in a beautifully designed tube”

Goof proof eye brow shaper is superb. Perfect shades for a natural look. I love it and the case is designer excellent

Nov 26, 2016

Just What I Needed

Location: Texas

I'd never had the dedication to do much with my eyebrows, but I'd heard great things about the Benefit brow products and I had to try them! I was worried that I would have to practice a LOT before wearing this product in public, but one try and BAM! It looked great!

Nov 21, 2016

easy to create standout brows

Location: Texas

I was looking to help define my naturally full brows. Since they are naturally full, I didn't want to overdo. This pencil is SO EASY to use, even for someone like me who can't put on eyeliner in a straight line. When I got it I immediately went back to my car and put it on in the mirror. I found that with my olive skin and dark hair, number 4 is my best match. It's easy to use but also easy to overdo it, so be gentle. The pencil is very precise and the spoolie really pulls color through while shaping the hairs. It really gives my brows a natural standout look like I was hoping for. I love love love it.

Oct 28, 2016

Dryest brow product I've used

Location: Glasgow
Eyes: Gray
Skin tone: Medium

I loved the old pencil as it was very creamy this product gets very dry after about a week of using it and makes it hard to apply, very disappointed

Oct 17, 2016

Love it

Location: North Wales
Eyes: Blue
Skin tone: Fair

So easy to apply and the brush makes it blendable

Oct 11, 2016


Location: London
Eyes: Green
Skin tone: Medium
Love that it's: “Nothing!”

I'm not sure if my Goof Brow Pencil is faulty but it doesn't work at all. No colour comes off it and it's very dry. I've tried applying more pressure and the tip broke off! Awful product & absolute waste of money. I've not been able to use it at all.

Oct 2, 2016

Definitely goof-proof!

Location: Feasterville, Pa

The name of the product is definitely fitting, it is very goof-proof indeed! Very easy to fill in my eyebrows with, and this is coming from a total klutz who has trouble walking in a straight line sometimes. The result looks natural too. My only qualm about this product and the reason why I didn't give it 5 stars, is that it rubs off easily on me. I have oily skin and even with makeup primer, if I rub my eyebrow the product smudges right off. I wish there was a formula that was more smudge-proof for us oily gals. Overall good product though.

Sep 14, 2016


Location: Perth

This is an amazing product - im super lazy and bad at make up but this product is easy and quick to use and lasts all day. my eyebrows finally look fierce... Love it!

Sep 11, 2016

Very Cheap

Location: UK
Eyes: Blue
Skin tone: Fair
Love that it's: “2 in 1”

Recommandable product

Sep 11, 2016

Product Review

Location: Australia

This is my favorite one.

Sep 11, 2016

This is a great product

Location: Australia

This is a great product for my skin.

Sep 11, 2016

this is a grate product

Location: UK
Eyes: Blue
Skin tone: Dark

always take this product. my wife love it.

Sep 10, 2016

This is a great product

Location: Australia

Great product

Sep 10, 2016


Location: Belfast
Eyes: Blue
Skin tone: Fair

The actual application itself is easy - but it's quite dry, and has ripped many of my brow hairs out! The product itself breaks off easily and ran out in less than two weeks of use. Probably the worst product I've purchased from benefit yet.

Sep 9, 2016

Love it

Location: Sydney

Super product

Sep 6, 2016


Location: SFO


Sep 2, 2016

Natural Product

Location: sds

This product is really good

Aug 31, 2016

waste of money

Location: eugene

I'm incredibly disappointed with this brow pencil, there is nothing special about it. its really not that goof proof and the woman who sold this to me pressed on getting a darker color than i usually would to the point where i just bout it . so unhappy, i love the idea of the spooly but it smudges so bad and was coming of my brows in an hour. just not happy with it at all. i will be going back to anastasia dip brow pomade or wunderbrow. so disappointing benefit.

Aug 28, 2016

Love love love

Location: Doncaster
Eyes: Brown
Skin tone: Medium
Love that it's: “Easy to apply and looks amazing”

Before i tried this product i was dubious i have psoriasis on each side of my face near the jawbone so i didnt think this would work, omg not only does it look amazing on it has also helped my skin appear much more softer etc i love this product and will be using this for a long time to come

Aug 24, 2016

Definitely Goof Proof

Location: Manitoba

Goof Proof Brow Pencil is awesome! It fills in my brows without making them look fake. Easy to use and lasts all day! LOVE LOVE LOVE this pencil!!

Aug 22, 2016

Expensive for what you get

Location: Sheffield
Eyes: Brown
Skin tone: Medium

I bought this to use on the odd night out. I have used it about 5 times with minimal amount and it's run out! I would not recommend buying this. Benefit products are not as good as they used to be!

Jul 25, 2016

Not good

Location: Scotland
Eyes: Blue
Skin tone: Fair

I wouldn't buy this product it has ripped some of my hairs out and doesn't apply easily it takes about 4-5 strokes to get an even colour where as my brow wax is much easier to apply than this is.

Jul 18, 2016


Location: London
Eyes: Brown
Skin tone: Fair

I would not buy this at all. It's so dry it rips your hairs out and is very hard to apply. Compared to the brow pencil they had before this is nothing alike and i use to religiously buy it here but will now find another place to get it.

Jul 14, 2016

Quite good

Location: St.Albans
Eyes: Green
Skin tone: Light
Love that it's: “creamy”

It had an amazing shaping and a great creamy texture but when I bought it made my brows look a bit reddish but that was probably me getting the wrong shade but overall very good

Jul 10, 2016

The Bomb

Location: Essex
Eyes: Hazel
Skin tone: Light
Love that it's: “Comes in more shades, Spooli brush”

OMG! I bought this because its more practical than Brow Zing, as it has a good self-sharpening applicator and spooli brush. This product is so much better, good coverage, sleek on to the brow, and the new shades are the bomb!

Jul 8, 2016

Amazing! Super happy with this product

Location: Seattle

A great product! Ive been using benefit makeup for years and I love all the products they have but this one is amazing! My brows are nicely filled in without looking unnatural. Totally recommend it

Jul 8, 2016

love, love, love Goof Proof

Location: San Francisco, CA

I am new with brow products and I absolutely love Goof Proof, so easy to use, fills in my brows wonderfully. Can't go wrong with this!!

Jul 3, 2016

So creamy and smooth!

Makeup addict
Location: USA
Eyes: Green
Skin tone: Light
Love that it's: “super easy to use”

At first when I used it I was so worried it wouldn't be good because it seemed dry but after a few swipes on my hand it started to get creamy and it works really well along with good staying power!! Would definitely reccomend

Jun 23, 2016

This product is amazing!

Location: Arizona

I personally loved this product! I also love the shades! This is now gonna be my favorite eyebrow product! Thanks benefit!

Jun 23, 2016

Easy breezy!

Location: San Francisco

Love new goof proof eyebrow pencil! The wide tip makes it so easy to fill the start of the brow and the pointed tip makes the tail of my brow on point! I have dark brown/black hair and I found that shade 4 was the perfect match. Perfect brows have never been easier!

Jun 23, 2016

The best I've EVER had!!

Location: Manchester
Eyes: Blue
Skin tone: Light
Love that it's: “Natural, Easy to apply”

I don't usually fill my brows in but one I got the sample in the ELLE magazine I couldn't resist. It gives your brows natural definition and looks great and is SO easy to work with. Will definitely be repurchasing this in full size!

Jun 22, 2016

so easy

Location: San Francisco, CA

The name really says it all-- this pencil is so easy to use. You get just the right amount of color in one stroke and the attached spoolie blends very naturally.

Jun 21, 2016

Great Brow Product

Location: San Francisco, CA

Blend well with natural brows. Easy to use. It's just perfect.

Jun 21, 2016

Love it

Location: SFO

I just used my goof proof pencil, mine is deep-6. I see the difference instantly. Its been more than 6 weeks to done by brows. With all these product collection, my brows looking fuller, thicker, completely shaped without using any wax.

Jun 4, 2016


Location: Scotland
Eyes: Hazel
Skin tone: Light
Love that it's: “easy to use”

I recieved this mini pencil in Elle magazine and I honestly love it!! The fine end makes it so easy to outline my brows and the wider end makes it so easy to fill them! My hair is medium/dark brown and I recieved shade 2 and it is perfect for me. Beautiful packaging too!!

May 29, 2016

Love love love LOVE

Location: Los angeles

This pencil is super easy to use the formula is perfect. I am so happy benefit decided to change a little. This pencil has given me so many compliments.

May 29, 2016


Benefit Employee
Location: Milford haven
Eyes: Brown
Skin tone: Olive
Love that it's: “Soft to apply with!!”

I'm not usually a fan on pencils but this is AMAZING. It's precise and waterproof so it literally doesn't move. I would recommend this product to everyone! It's natural but you can define as well, which is what I love about it!

May 27, 2016

Nice packaging, Looks natural, Easy

Location: California

Anyone can use this product. very natural look

May 26, 2016

I love this brow pencil!

Location: Los Angeles

I love how easy it is to use this pencil. The color payoff is great and it's buildable and looks natural.

May 26, 2016

easy easy easy!

Location: Valencia, CA

this is exactly like it's name! goof proof! It's super easy to use! My 15 year old daughter uses it before her dance competitions! now, all her friends want it!

May 26, 2016

Great Pencil

Location: Valencia

Love that it definitely is Goof proof! Color builds as you apply keeping you from making brows too dark. Love it!

May 16, 2016

easy breezy

Location: san francisco

quick color for brows. easy, no fuss. just color on, spoolie to perfection.

May 12, 2016

Easy to use!

Location: Singapore

Very easy to use!

May 11, 2016

My new go-to!

Location: Bay Area

I am in love with goof proof and use it daily. I have pretty thick brow hair and like to use to fill in my shape. Glides on easily and the spoolie brush is great for blending. Really is goof proof!

May 11, 2016

Better than precise pencils

Location: San Francisco, CA

I never thought I would give up my ultra-fine tipped brow pencils, but goof proof made me do it. It's just so easy - I can't believe it makes my brows look so good, SO FAST! That teardrop shape people...brings actual tears to my eyes.

Brows PlayBrows Reco
Back To Top
Thanks gorgeous!