Introducing the BENEFIT BROW COLLECTION

We’ve been magically transforming brows since 1976…now it’s your turn, girlfriend. Benefit’s NEW Brow Collection of easy-to-use products gives every gal the confidence to be her own brow expert. Reveal your perfect brows, now!

Instantly LIFT YOUR LOOK

What a difference a wax can make! So take a seat at the beauty bar, sister, and get groomed for greatness. We’ll use our signature brow mapping service to find your ideal brow shape and polish your overall look! 

Take a peek at our latest promotions for some extra special goodies.

Get your arches in line, gorgeous! We’ll turn your woes into wows...on the double!

Pop into our digital ‘beauty locker room’ where Benebabes apply & tell...from top-secret tips & tricks to all the gorgeous gossip.

Brows PlayBrows Reco