Beyond belief sexy
A NOTORIOUSLY SEXY LINEUP

Our iconic they’re real! collection makes beyond-belief beauty criminally easy. Flash bigger, bolder eyes with provocative mascaras, liner and shadows.

We know brows BENEFIT BROW
COLLECTION

Our award-winning brow lineup is packed with easy-to-use products that will help you become your own arch expert. Maybe that’s why 1 Benefit brow product is sold every 3 seconds.* Shop our collection and see how easy it is to reveal your perfect brows.

*Benefit Cosmetics, based on units sold since launch – June 27,
2016 through October 2, 2016

Take a peek at our latest promotions for some extra special goodies.

What a difference a wax can make! So take a seat at the beauty bar, sister, and get groomed for greatness

Pop into our digital ‘beauty locker room’ where Benebabes apply & tell...from top-secret tips & tricks to all the gorgeous gossip.

Brows PlayBrows Reco