WE GIVE 100% SO WOMEN CAN BE 100%

In May 2019 we will donate 100% of Benefit's brow wax profits, 100% of Benefit's net profits from the Bold is Beautiful Mirror and 100% of the profits from Benefit's 3D-BROWtones Magenta to Bold is Beautiful to help local charities support women and girls to be BOLD, BELIEVE in themselves, and BE 100%.

A hero BIB badge.

Say aloha to two new shades of the iconic Benefit Hoola bronzer

Squad goals CHEER FOR
C-H-E-E-K-S!

It’s PINK vs. BRONZE. New Cheekleader palettes worth £130 that blush, bronze, highlight and contour for the WIN...

animated gif of cheekleaders palettes

brow wax

£16.50

benefit's signature brow arch service

3D Browtones Limited Edition

3D BROWtones Magenta Eyebrow Enhancer

£21.50

limited edition subtle brow-enhancing highlights

Bold is Beautiful Mirror

Out of stock

Bold is Beautiful Rhinestone Mirror

Hoola Matte Bronzer

£26.00

matte powder bronzer for face

2 to HOOLA

£26.00

matte powder bronzer duo

Benefit’s award-winning Hoola matte bronzer is now available in a jumbo size for a limited time only!

HOOLA Limited Edition JUMBO SIZE

£38.00

matte powder bronzer for face

Dandy Duet

£26.00

Baby-pink brightening powder duo

CHEEKLEADERS Pink Squad

£52.00

blush, bronze & highlight palette worth £130

CHEEKLEADERS Bronze Squad

£52.00

highlight, contour & bronze palette worth £130

Cheekleaders bronze squad mini image

CHEEKLEADERS Mini Bronze Squad

£26.00

highlight, contour & bronze palette

CHEEKLEADERS Mini Pink Squad

£26.00

blush, brighten & highlight palette

Roller Liner Liquid Eyeliner is a true matte liquid eyeliner that glides on smoothly for a natural-looking fine line.

Roller Liner Liquid Eyeliner

£18.50

true matte liquid eyeliner

BIG BAD Deal comes with a full size and free mini of Benefit Cosmetic's BADGal BANG! that creates massive volume without weighing down lashes!

BIG BAD Deal

£22.00

volumizing mascara duo

Roller Lash Stash

£22.00

curling mascara duo

The Great Brow Basics product component image

The Great Brow Basics

£32.50

all-in-one brow filling, defining & volumizing kit

Roller Eye Bright Highlighter Pencil is a creamy and waterproof eye pencil that will smoothly glide onto your waterline and inner and outer corners for a wide-awake and bright appearance.

Roller Eye Bright Highlighter Pencil

£16.50

brightening waterline eye pencil

Dr. Feelgood Silky Mattifying Powder

Dr. Feelgood Silky Mattifying Powder

£25.00

shine control powder for face

West Coast Wonders

£23.00

mini face primer, blush and lip & cheek tint trio

Prime and mattify with the POREfect trio! This set will help smooth and minimise the look of pores and brighten skin instantly!

Meet the POREfessionals

£19.00

face primer & mattifying trio

Solve your biggest brow dilemmas instantly with Brow-raising Lineup!, Benefit's mini trio of bestsellers.

Brow-Raising Lineup!

£23.00

3 mini Benefit brow bestsellers

SUPER natural brows by Anna Saccone

£49.50

Custom, limited edition palette worth £117!

Shop all makeup

Get waxed

AND GIVE BACK!

100% OF BENEFIT'S

PROFITS WILL BE

DONATED TO CHARITY!

Limited edition...

MAGENTA 3D-BROWTONES!

100% OF BENEFIT'S PROFITS

WILL BE DONATED

TO CHARITY!

HOW TO FIND
THE RIGHT
BRONZER
FOR YOUR
SKIN TONE

QuayXBenefit

BEING SHADY NEVER LOOKED SO GOOD

SHOP COLLECTION NOW

gimme brow plus

gimme brow+ volumizing eyebrow gel

£21.50

brow-volumising fibre gel

precisely, my brow ultra-fine pencil draws incredibly natural-looking, hair-like strokes for impeccably filled & defined arches that last 12 hours. Available in full size and mini.

precisely, my brow eyebrow pencil

£21.50

ultra-fine brow defining pencil

Create great, natural-looking brows with Benefit's new full-size brow pencil duo, BROWmazing Deal!

BROWmazing Deal

£29.50

2 full-size brow pencils

goof proof eyebrow pencil

£21.50

super easy brow-filling & shaping pencil

Brow Contour Pro 4-in-1 contour eyebrow pencil defines and highlights your eyebrows.

Brow Contour Pro

£29.00

4-in-1 defining & highlighting brow pencil

Eyebrow shaping kit with all the tools you need for clean, smooth, perfect brows!

Award Winner

brow zings eyebrow shaping kit

£27.00

total taming & shaping kit for brows

Feathered & full brow kit

£31.50

instant feathered and textured brow kit

Goof Proof Brow Deal comes with a full-size and free mini!

Goof Proof Brow Deal

£21.50

super easy brow-filling & shaping pencil duo

ka-BROW! eyebrow cream-gel colour

£21.50

cream-gel brow colour with brush

Eyebrow highlighter gives you an instant brow lift!

high brow eyebrow highlighter

£19.00

creamy brow highlighting pencil

Be a master of brow-raising illusions with high brow glow champagne creamy brow highlighter.

high brow glow brow highlighter

£19.00

luminous brow highlighting pencil

3D BROWtones brush-on highlighting gel instantly enhances your natural brow color with subtle highlights & soft contrast.

3D BROWtones eyebrow enhancer

£21.50

subtle brow-enhancing highlights

Brow Blender dual-ended brow blending tool and spoolie is your new brow tool bestie.

Brow Blender

£16.50

dual-ended brow blending tool

The grooming tweezer & brush cleans up unruly brows with the slant tweezer and brow brush.

Grooming tweezer & brush

£17.00

slanted tweezers with grooming brush

The all-purpose pencil sharpener fits three pencil sizes from standard to jumbo.

All-purpose pencil sharpener

£4.50

All-purpose pencil sharpener

Use the defining & blending tool to expertly apply all your favorite brow products with the hard angled brush and spoolie.

Defining & blending tool

£17.00

dual-ended brush for expert brow definition

New Wow Brows App!

GET REWARDED FOR KEEPING YOUR BROWS IN TIP-TOP SHAPE

Bold is Beautiful

HOW BOLD IS BEAUTIFUL HELPS REFUGE

Brows Play Brows Reco

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