Get free 4 deluxe mascara samples w/ $75+!* Use Code: LASHDEAL SHOP NOW

Get FREE shipping with your purchase of NEW They’re Real! Magnet mascara!* Use Code: MAGNET SHOP NOW

{{ product.title }}

{{ product.subTitle }}

  • 36-hour lengthening* mascara with a MAGNETIC FORCE
  • Flexible, lightweight & builds easily
  • Won’t smudge or flake

*Instrumental test on 21 women
They’re Real! Magnet is a 36-hour lengthening* mascara with a magnetic force that draws out lashes to EXTREME LENGTHS, making them look 40% longer**. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up & OUT BEYOND the tips of lashes for extreme length & powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate & define lashes.

  • 93% said it was extremely lengthening***
  • 95% said it lifts & lengthens lashes up & out***
  • 93% said it gives lashes fullness AND length***

*Instrumental test on 21 women
**Than bare lashes. Instrumental test on 21 women
***Self-evaluation by 110 women after 1 week
AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, POLYBUTENE, VP/EICOSENE COPOLYMER, GLYCERYL STEARATE, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, STEARETH-21, PALMITIC ACID, PVP, STEARIC ACID, SILICA, PENTYLENE GLYCOL, PHENOXYETHANOL, STEARETH-2, AMINOMETHYL PROPANEDIOL, CAPRYLYL GLYCOL, PANTHENOL, HYDROXYETHYLCELLULOSE, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

Tips & Tricks

Extreme length, powerful lift

Gently wiggle wand from base of lashes to tips. Layer over & over for extreme length & powerful lift.
Allow a few seconds of drying time between coats to build the most EXTREME lash drama!

What People Are Saying