Want To Be Friends With Benefit?

Meet Friends With Benefit, our new rewards program!


Earn points on every online purchase to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content & sooo much more.


Plus, get 15% off & 50 points* just for signing up.


Because thats what friends are for.

SIGN ME UP

All About Points
(and Rewards)

Every purchase you make gets you points (yay!). You can redeem points on products, services & gifts. As you rise through our friendship tiers — Pink, Hot Pink & Electric Pink — you'll unlock more exclusive perks & earn more points with each purchase.

LET'S BE FRIENDS
Loyalty gifts
friends with benefit title Rewards Program Tiers
PINK pink Spend up to $200 per year
HOT PINK hot pink Spend $200+ per year
ELECTRIC PINK electric pink Spend $400+ per year
1 point for every
$1 spent
Double points for every
$1 spent
Triple points for every
$1 spent
Bonus points
for joining the FWB
rewards program
Access to exclusive merch
and experiences
Access to exclusive merch,
experiences, services upgrades,
and more
Ecomm exclusive
products and experiences
Ecomm exclusive
products and experiences
for Hot Pink Members only
Ecomm exclusive
products and experiences for
Electric Pink Members only
friends with benefit title Rewards Program Tiers
PINK pink Spend up to $200 per year
HOT PINK hot pink Spend $200+ per year
ELECTRIC PINK electric pink Spend $400+ per year
1 point for every
$1 spent
Double points for every
$1 spent
Triple points for every
$1 spent
Bonus points
for joining the FWB
rewards program
Access to exclusive merch
and experiences
Access to exclusive merch,
experiences, services upgrades,
and more
Ecomm exclusive
products and experiences
Ecomm exclusive
products and experiences
for Hot Pink Members only
Ecomm exclusive
products and experiences for
Electric Pink Members only
FAQs Friends With Benefit FAQs

Friends With Benefit (or FWB) is Benefit Cosmetics’ rewards program where customers can earn points on every online purchase 
to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content, and more.

By signing up for an account on Benefitcosmetics.com, you are automatically enrolled into Friends With Benefit. You can opt out at any time.

You’ll earn points whenever you make a purchase at Benefitcosmetics.com while signed into your account. You can then redeem your points for a variety of rewards at checkout with purchase. Earned points have no financial value.

There are three Friends With Benefit tiers: Pink, Hot Pink, and Electric Pink. Your tier is based on your annual spend on benefitcosmetics.com. Each tier unlocks different offers and rewards, like access to special events and sales, annual gifts, or even free shipping. To learn more about our rewards tiers, go to your account page and select Friends With Benefit Tiers & FAQs.

Rewards will vary by Friends With Benefit tier and can include exclusive merchandise, free products, birthday gifts, free shipping, early access to special events and sales, and much more! You can always head to your Friends With Benefit account page to see what perks you can enjoy.

Your points will expire one year after you have earned them. For example, if you earned 50 points on an order placed on April 1, 2026, those 50 points would expire on April 1, 2027.

You can access your Friends With Benefit points and rewards by logging into your account on benefitcosmetics.com and checking out your account overview page. Please note that points can only be earned if you’ve logged in using the email address associated with your account when placing your online order, so always make sure you sign in before completing your purchase!

Friends With Benefit discounts (birthday discount, welcome discount, etc) cannot be combined with other site-wide promotions or discounts.

You can contact a member of our Customer Care team by submitting a Contact Us form.

You can opt out of Friends With Benefit in the “My Profile Details” section of your account at benefitcosmetics.com. You can also opt out by submitting a Contact Us form.

The Friends With Benefit Terms and Conditions, which include disclosures on Financial Incentives, are available here.

* Please visit our Loyalty Terms and Conditions to learn more.