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Our pink doors are opening!

We've got good news for your brows…the waxing wait is over, where lockdowns are lifting! Check out our Online Booking to find out if your local BrowBar is open for appointments...and know that we can't wait to get ahold of those brows when the time comes!

You’ve told us, We’ve listened, We’ve made some changes. We know how important Beauty Services are to our community, and we love having you in our pink chairs. We’ve been so excited to welcome you back this week, in the safest way possible, for both you and our wonderful teams who have missed you so much. Like all policies live in action, reviews and changes will need to happen, and today we have done that to ensure we can welcome as many of you back as possible, safely. When you stop by our Brow Bars for your next Beauty Service, we’ll ask you three important screening questions before we wow your brows. If we are unfortunately not able to carry out your service that day, we so look forward to welcoming you back as soon as it’s safe for you, and our teams, and we’ll be waiting for you with a big Benefit welcome.

Benefit screening questions:

  1. Have you or members of your household had COVID-19 or COVID-19 symptoms in the last 10 days?
  2. Have you been in close contact with anyone who has COVID-19 or COVID-19 symptoms in the last 10 days?
  3. Were you wearing medical grade PPE at the time?


  • It is now compulsory to conduct track and trace across the UK. In order to assist us with this please can you download the NHS contact tracing app before you arrive for your appointment.
  • All Benefit employees are required to take a self-screening questionnaire and temperature check every day before entering work.
  • Our employees are required to wear a mask in the workplace and when conducting a service will wear a mask, visor and gloves.
  • We know that not all customers will be able to wear a mask when they come to visit us . We also know that there are options, and we will do everything we can to help.

    • We would be delighted to give you a mask to wear just for the duration of your 20 minute service.
    • If the temporary mask wearing is not an option, our Customer Care team will be on standby to have a chat to help you find the best option! In some stores, such as Boots, there will be a store manager ready to help. We know not every situation is the same, so we would be happy to chat through all the possible solutions with you.
  • All Benefit employees must wash & disinfect their hands regularly. This includes before putting clean gloves on, before, during and after servicing a customer, for any cleaning duties and every hour.
  • All Benefit employees are required to wear gloves & disinfect them following a strict protocol when touching service tools & product.
  • All Brow Bar stations & chairs are thoroughly disinfected regularly throughout the day. They are disinfected before and after a service using EPA-approved disinfectant.
  • Our service stations have been reviewed to ensure social distancing measures are in place. This may mean a restriction on seats available so be sure to book in online.
  • We set up a fresh “sanitary maintenance area” for each customer and dispose of all used materials after each service. Used non-disposable tools such as tweezers & scissors are separated into a clearly labeled container immediately after use for proper cleaning.
  • All non-disposable tools are disinfected then washed with warm soapy water, sanitized again and stored in barbicide for disinfection. Before use, they are disinfected again using alcohol. Mirrors are cleaned with alcohol before and after use.
  • We sanitise all product testers before & after every use and use single-use disposable applicators to avoid cross-contamination.
  • We ask that you use card/contactless payments for all services.

Talk Beauty To Me

Book your complimentary 20 minute 1-2-1 consultation with our top make-up artists Lauren and Lauretta! 

Use your appointment to ask any burning beauty questions, learn new tips & tricks, explore new products, talk through all things brows and how to maintain them during lockdown. 

What a difference a brow makes

A new hairstyle does wonders but a new Brow Style will have you feelin’ like a million bucks! Come hop in the beauty seat and meet your new Aesthie Bestie!