Bold is Beautiful

Wax To Give Back

Through our Bold is Beautiful program, get a brow wax in May and we'll donate $5 to charity.

BOOK AHEAD

YOUR BROWS. OUR OBSESSION.  

Waxing Model

A Bold Beginning

In 2015, we took our mission to inspire women to believe in themselves & unleash their full potential beyond the beauty counter with our launch of the Bold is Beautiful project. BIB supports charities that empower women & girls in our communities through access to health & wellness, education, 
and financial self-sufficiency. To date, we’ve raised over 
$26.6 million…and we’re just getting started! 

YOUR WISH IS OUR COMMAND

What'll It Be?

BROW WAX

BROW WAX

Remove stray hairs for a more defined brow shape that's unique to you.

Brow Lamination

Brow Lamination

Lift and set brow hairs for fuller-looking, fluffed-up brows that last up to 6 weeks.

BROW TINT

BROW TINT

Score brows that look fuller and thicker, with richer color, for 3-4 weeks.

BOOK ME
HOW WE DO IT
BOOK ME

Brow Mapping for your perfect shape, then wax, groom & style.

Wax Model
World's #1 Brow Brand**

Apply a semi-permanent dye (custom to you) to fill in your brows.

Tint Model
World's #1 Brow Brand**

Smooth, straighten & set brows with a lifting solution.

Laminate Model
World's #1 Brow Brand**
BOOK ME
IN OUR EXPERT OPINION

GO WITH THE PROS

Service Model

Best in Brow

We've been at the brow game since 1976. Today, we wax ~9.4 MILLION* brows every year.

Wax

It's Raining Training

Our 5,000+ global Brow & Beauty Experts are trained, trusted, and oh-so talented.

Services Model

Up Close & Personal

Your service, your way! All Benefit services are personalized to you.

BTO model

Virtual Brow Try-On

Use our real-time brow cam, an uploaded pic, or a model to try on new brow looks with our virtual tool. Play with styles, check out shades & find your best brows.

TRY ON NOW
Map

Run, Don't Walk

Brow shaping, lash loving, pore pampering...come on in, we saved you a seat.

BOOK A SERVICE

*Source: Benefit Cosmetics Global Sales report 2017-2020

**Based on estimated total global prestige brow product retail sales January – December 2022