Bestseller For a Reason

Benetint

This tint is IT. Our very first bestseller has been staining lips & cheeks with a rosy flush since 1976, and it’s hotter than ever — one is sold every 13 seconds*! Dot it, blend it, and fall in love.

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Benetint
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Virtual Brow Try-On

Use our real-time brow cam, an uploaded pic, or a model to try on new brow looks with our virtual tool. Play with styles, check out shades & find your best brows.

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DARE TO B OUTRAGEOUS • DARE TO B FEARLESS • DARE TO B EXTRAORDINARY •  

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HEY, GUESS WHAT?

Pores Are Good!

You heard it here first. Pores are tiny openings in our skin that are home to hair follicles and sebaceous glands that help us sweat, cool us off, and keep skin looking healthy. And when you do more for your pores, you see more from your skin.​

GET THE PORE-1-1​

Meet P.A.T.

Understand your pores in a whole new way with our AI-powered Pore Analysis Tool from The POREfessional, and learn how to get visibly smoother skin with the latest & greatest in digital pore-detecting technology.

SCAN MY PORES
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AT YOUR SERVICE
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Find out why our brow wax is a fan fave. We do it just the way you like for a polished, defined look.

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World's #1 Brow Brand**

Give your brows a lil’ boost with tinting. Your brows will look more defined, fuller & bolder.​

Tint Model
World's #1 Brow Brand**

Talk about a pick-me-up! Our brow lamination straightens & sets to give brows a lift.​

Lamination Model
World's #1 Brow Brand**
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*Source: FY 2023 US/UK Circana prestige primer category​
**based on estimated total global prestige brow product retail sales January – December 2023